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Het laat zien waar de organisatie al sterk is en welke punten nog aandacht nodig hebben. Het samen doorlopen van het model levert een concreet plan op voor de lange termijn. Zo bouwen we een team dat echt impact maakt en niet afhankelijk is van toeval.",[],"text_content$96463549-b48c-48b8-ae3e-afc4f951a598",{"variation":88,"version":89,"items":945,"primary":946,"id":977,"slice_type":978,"slice_label":6},[],{"scroll_id":6,"title":947,"description":6,"steps":948},"Het proces in vier stappen",[949,956,963,970],{"title":950,"content":951,"image":955},"Analyseren context en ambities",[952],{"type":30,"text":953,"spans":954,"direction":33},"We starten met het in kaart brengen van jullie huidige situatie en ambities. Wat is er al aanwezig aan gedragskennis? Waar wil je naartoe? 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Vaak is de opgave te groot. De sleutel: kleine, haalbare stappen die mensen wél zetten.","b1beb96a-6377-4b40-aebb-c11fa5b2921d",{"item":1038},{"id":1039,"type":240,"tags":1040,"lang":14,"slug":1041,"first_publication_date":1042,"last_publication_date":1043,"uid":1041,"url":1044,"data":1045,"link_type":42,"key":1055,"isBroken":44},"aEkjgxMAACkAg72N",[],"invorderingsbrieven-duidelijker-en-doenlijker-maken","2025-06-11T08:39:43+0000","2026-05-27T11:58:25+0000","/insights/casussen/invorderingsbrieven-duidelijker-en-doenlijker-maken/",{"featured_image":1046,"title":1053,"type":1015,"description":1054},{"dimensions":1047,"alt":6,"copyright":6,"url":1050,"id":1051,"edit":1052},{"width":1048,"height":1049},6720,4480,"https://images.prismic.io/behavior-change-group/aG0JqUMqNJQqHq8X_2025BCGMockup-Tweedeversieterugvorderingsbrief.jpg?auto=format,compress","aG0JqUMqNJQqHq8X",{"x":24,"y":24,"zoom":25,"background":26},"Invorderingsbrieven duidelijker en doenlijker maken","Hoe maak je brieven die in één oogopslag duidelijk zijn en burgers aanzetten tot actie wanneer zij hun toeslag moeten terugbetalen? In dit onderzoek ontwierpen we samen met designbureau Muzus nieuwe brieven voor het invorderingsproces van Dienst Toeslagen.","72c26ea0-3ec4-4687-b79d-03e54d647dd4",{"item":1057},{"id":1058,"type":240,"tags":1059,"lang":14,"slug":1060,"first_publication_date":1061,"last_publication_date":1062,"uid":1060,"url":1063,"data":1064,"link_type":42,"key":1074,"isBroken":44},"aOYbXRIAACsA0fs9",[],"gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar","2025-10-08T08:19:48+0000","2026-02-10T15:16:28+0000","/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/",{"featured_image":1065,"title":1072,"type":1015,"description":1073},{"dimensions":1066,"alt":6,"copyright":6,"url":1069,"id":1070,"edit":1071},{"width":1067,"height":1068},1024,576,"https://images.prismic.io/behavior-change-group/aOYdKZ5xUNkB1uoV_Karin-Bloemen-gedrag-1024x576.png?auto=format,compress","aOYdKZ5xUNkB1uoV",{"x":24,"y":24,"zoom":25,"background":26},"Gezond gedrag dat je wel volhoudt? Deze campagne maakt het behapbaar","Hoewel we de voordelen van een gezonde leefstijl kennen, is het vaak moeilijk om gezonde keuzes te maken. Soms gaat dit zelfs onbewust. Verleidelijke gewoonten staan ons in de weg, terwijl de gevolgen voor onze gezondheid, zoals leververvetting, onzichtbaar kunnen zijn. De uitdaging is dan ook niet zozeer het gebrek aan informatie, maar het daadwerkelijk veranderen van gedrag. Daarom ontwikkelde Behavior Change Group een gedragsstrategie voor een campagne die mensen motiveert tot gezondere keuzes.","034d116a-b5cc-4c2f-959f-c63805200e83","insights$2fb0529d-75a3-433d-8175-192e698782eb",{"variation":1077,"version":89,"items":1078,"primary":1079,"id":1092,"slice_type":1093,"slice_label":6},"withEmailAndPhone",[],{"image":1080,"title":1086,"text":1087,"email_button_text":1088,"email_button_email":1089,"phone_button_text":1090,"phone_button_phone":1091,"has_margin_bottom":767},{"dimensions":1081,"alt":6,"copyright":6,"url":1083,"id":1084,"edit":1085},{"width":853,"height":1082},760,"https://images.prismic.io/behavior-change-group/aP9zwLpReVYa3tQb_sterrewolk.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","aP9zwLpReVYa3tQb",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten?","Neem contact met ons op om te kijken hoe we jou de inzichten kunnen geven die je nodig hebt voor effectieve gedragsverandering.","Mail Sterre","sterre@behaviorchange.group","Bel +31 24 20 22 452","+31 24 20 22 452","help$616a767c-c9d4-443b-80dc-d48357b14ea2","help",{"variation":1095,"version":89,"items":1096,"primary":1097,"id":1166,"slice_type":797,"slice_label":6},"withBlueBackground",[],{"scroll_id":6,"reusable_content":1098,"section_title":1099,"items":1106,"has_margin_bottom":44},{"link_type":42},[1100],{"type":613,"text":1101,"spans":1102,"direction":33},"Duurzame gedragsverandering in jouw organisatie",[1103,1105],{"start":24,"end":1104,"type":619},27,{"start":24,"end":1104,"type":681},[1107,1131,1157],{"image":1108,"title":1113,"text":1114,"link":1115},{"dimensions":1109,"alt":6,"copyright":6,"url":1110,"id":1111,"edit":1112},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NBFbRV8_Qf3qo_Expertise-ontwikkelen.png?auto=format,compress","aj0NBFbRV8_Qf3qo",{"x":24,"y":24,"zoom":25,"background":26},"Expertise ontwikkelen","Investeer in de groei van je mensen. Met gedragscoaching, ontwikkeltrajecten voor specialisten en incompany opleidingen we de interne expertise binnen je organisatie.",{"id":1116,"type":824,"tags":1117,"lang":14,"slug":1118,"first_publication_date":1119,"last_publication_date":1120,"uid":1118,"url":1121,"data":1122,"link_type":42,"key":1129,"isBroken":44,"text":1130},"ajEYXxIAACsAz19C",[],"expertise-ontwikkelen","2026-06-16T09:33:41+0000","2026-06-30T13:06:55+0000","/consultancy-en-research/diensten/gedragexpertise-in-jouw-organisatie/expertise-ontwikkelen/",{"list_image":1123,"short_description":1128,"title":1113},{"dimensions":1124,"alt":6,"copyright":6,"url":1125,"id":1126,"edit":1127},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/Y5Cvl-fxyWNKewhR_Expertise-ontwikkelen.png?auto=format,compress","Y5Cvl-fxyWNKewhR",{"x":24,"y":24,"zoom":25,"background":26},"Met gedragscoaching, ontwikkeltrajecten en incompany opleidingen vergroten we jouw expertise.","b2885052-1ace-4525-a117-97aa0498964f","Bekijk diensten",{"image":1132,"title":1137,"text":1138,"link":1139},{"dimensions":1133,"alt":6,"copyright":6,"url":1134,"id":1135,"edit":1136},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0M-1bRV8_Qf3qY_Capaciteit-inzetten.png?auto=format,compress","aj0M-1bRV8_Qf3qY",{"x":24,"y":24,"zoom":25,"background":26},"Detachering","Soms heb je extra gedragskundige expertise nodig. Of het nu gaat om tijdelijke vervanging bij ziekte of verlof, of structurele ondersteuning en denkkracht op gedragsvraagstukken. Wij leveren extra capaciteit in jouw organisatie.",{"id":1140,"type":824,"tags":1141,"lang":14,"slug":1142,"first_publication_date":1143,"last_publication_date":1144,"uid":1145,"url":1146,"data":1147,"link_type":42,"key":1155,"isBroken":44,"text":1156},"ajEYexIAAC0Az1-W",[],"gedragsspecialist-detacheren","2026-06-16T09:34:01+0000","2026-07-03T14:17:35+0000","detachering","/consultancy-en-research/diensten/gedragexpertise-in-jouw-organisatie/detachering/",{"list_image":1148,"short_description":1153,"title":1154},{"dimensions":1149,"alt":6,"copyright":6,"url":1150,"id":1151,"edit":1152},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/0g1qXi70F8z91W8z_Capaciteit-inzetten.png?auto=format,compress","0g1qXi70F8z91W8z",{"x":24,"y":24,"zoom":25,"background":26},"We leveren extra capaciteit in jouw organisatie. Tijdelijk als vervanger, of structureel als extra denkkracht.","Gedragsspecialist detacheren","fe01f8fa-9410-47f8-b787-41929a20f2e4","Bekijk dienst",{"image":1158,"title":834,"text":1163,"link":1164},{"dimensions":1159,"alt":6,"copyright":6,"url":1160,"id":1161,"edit":1162},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj02ilbRV8_Qf4Va_Gedragsteam-3.png?auto=format,compress","aj02ilbRV8_Qf4Va",{"x":24,"y":24,"zoom":25,"background":26},"Gedragsverandering met blijvende impact vraagt om verankering van gedragskennis in je organisatie. Wij helpen je een krachtig gedragsteam te bouwen: van de eerste strategische opzet tot het professionaliseren en versterken van je huidige team.",{"link_type":1165},"Any","three_columns_v1$49953d9e-d1f2-4c49-ba9c-d113c80ed3cc",{"variation":88,"version":89,"items":1168,"primary":1169,"id":1260,"slice_type":1261,"slice_label":6},[],{"scroll_id":6,"section_title":1170,"reviews":1171,"view_more_button":1259,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[1172,1205,1233],{"review":1173},{"id":1174,"type":1175,"tags":1176,"lang":14,"slug":1177,"first_publication_date":1178,"last_publication_date":1179,"uid":1180,"url":1181,"data":1182,"link_type":42,"key":1204,"isBroken":44},"aEq1SxMAACcAhilt","review",[],"ondernemend-en-dienstbaar","2025-06-12T11:14:11+0000","2025-06-18T10:03:47+0000","rijkswaterstaat","/academy/ervaringen-van-alumni/rijkswaterstaat/",{"image":1183,"is_detail_page_enabled":44,"rating":1193,"person":1194,"position":1195,"card_title":1196,"card_text":1203},{"dimensions":1184,"alt":6,"copyright":6,"url":1187,"id":1188,"edit":1189},{"width":1185,"height":1186},4032,3024,"https://images.prismic.io/behavior-change-group/aEq2LLNJEFaPX5ed_Guido%2520van%2520den%2520Ende.jpg?auto=format%2Ccompress&rect=1344%2C302%2C2688%2C2016&w=4032&h=3024","aEq2LLNJEFaPX5ed",{"x":1190,"y":1191,"zoom":1192,"background":26},1344,302,1.5,"5","Guido van den Ende","senior adviseur/programmamanager",[1197],{"type":1198,"text":1199,"spans":1200,"direction":33},"heading6","Ondernemend en dienstbaar",[1201],{"start":24,"end":1202,"type":619},11,"Daan heeft zich binnen het team buitengewoon prettig weten te profileren, door enerzijds ondernemend te zijn en tegelijkertijd dienstbaar. Zijn kennisbase over gedrag kon hij regelmatig inzetten, maar vooral zijn competenties kwamen tot z'n recht: doordenken (en door denken), aanpakken en sociaal vaardig. Kortom alle lof.","003f19ad-da04-48bd-b168-5753cd0114c1",{"review":1206},{"id":1207,"type":1175,"tags":1208,"lang":14,"slug":1209,"first_publication_date":1210,"last_publication_date":1211,"uid":1212,"url":1213,"data":1214,"link_type":42,"key":1232,"isBroken":44},"aEq6PRMAACcAhjFk",[],"belangrijke-rol-bij-interventieontwikkeling","2025-06-12T11:32:05+0000","2026-06-24T08:50:42+0000","review-nationale-nederlanden","/academy/ervaringen-van-alumni/review-nationale-nederlanden/",{"image":1215,"is_detail_page_enabled":44,"rating":1193,"person":1222,"position":1223,"card_title":1224,"card_text":1231},{"dimensions":1216,"alt":6,"copyright":6,"url":1219,"id":1220,"edit":1221},{"width":1217,"height":1218},226,248,"https://images.prismic.io/behavior-change-group/aEq6c7NJEFaPX5h3_willem%2520micro.png?auto=format,compress","aEq6c7NJEFaPX5h3",{"x":24,"y":24,"zoom":25,"background":26},"Willem Los","Specialist Financiële Gezondheid en Schuldenproblematiek",[1225],{"type":1198,"text":1226,"spans":1227,"direction":33},"Belangrijke rol bij interventieontwikkeling",[1228],{"start":1229,"end":1230,"type":619},20,43,"Behavior Change Group is via Kaj Bots betrokken bij de werkgroep MKB van de NCFG en hebben een belangrijke rol gehad in het totstandkomen van de Toolbox \"Fix je Geld\".","e32045a9-6a3e-4b1c-aa75-351390805241",{"review":1234},{"id":1235,"type":1175,"tags":1236,"lang":14,"slug":1237,"first_publication_date":1238,"last_publication_date":1239,"uid":1240,"url":1241,"data":1242,"link_type":42,"key":1258,"isBroken":44},"aEq4MxMAACoAhi3w",[],"samen-nadenken-over-gedragsverandering","2025-06-12T11:23:12+0000","2025-06-18T10:05:13+0000","review-fonds-gehandicaptensport","/academy/ervaringen-van-alumni/review-fonds-gehandicaptensport/",{"image":1243,"is_detail_page_enabled":44,"rating":1193,"person":1250,"position":1251,"card_title":1252,"card_text":1257},{"dimensions":1244,"alt":6,"copyright":6,"url":1247,"id":1248,"edit":1249},{"width":1245,"height":1246},2554,2560,"https://images.prismic.io/behavior-change-group/aEq4arNJEFaPX5gC_Arjo-Wijnhorst-scaled.jpg?auto=format,compress","aEq4arNJEFaPX5gC",{"x":24,"y":24,"zoom":25,"background":26},"Arjo Wijnhorst","Online Marketeer",[1253],{"type":1198,"text":1254,"spans":1255,"direction":33},"Samen nadenken over gedragsverandering",[1256],{"start":24,"end":926,"type":619},"De Behavior Change Group heeft ons goed geholpen rondom Uniek Sporten Thuis, waarbij we samen nagedacht hebben hoe we mensen met een beperking kunnen motiveren om te blijven bewegen!","7e295b06-3111-4be4-8260-833adcf6c2d2",{"link_type":1165},"reviews_component$e2cf2fd3-5d90-4ff2-a5ee-3c9be062a44a","reviews_component","Gedragsteam bouwen in je organisatie | Behavior Change Group","Wil je gedragskennis structureel verankeren? We begeleiden je bij het opzetten of versterken van een gedragsteam, van positionering en werkwijze tot borging.",{"dimensions":1265,"alt":6,"copyright":6,"url":1266,"id":876,"edit":1267},{"width":936,"height":937},"https://images.prismic.io/behavior-change-group/p6Su__GikDthLoS5_Gedragsteambouwen.jpg?auto=format,compress",{"x":24,"y":24,"zoom":25,"background":26},[1269,1271],{"tag":1270},"index",{"tag":1272},"follow",[1274],{"tags":6},1783432204585]