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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":88,"version":89,"items":783,"primary":784,"id":796,"slice_type":797,"slice_label":6},[],{"scroll_id":6,"reusable_content":785,"section_title":794,"items":795,"has_margin_bottom":767},{"id":786,"type":787,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"link_type":42,"key":793,"isBroken":44},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[800],{"type":613,"text":801,"spans":802,"direction":33},"Of vul dit formulier in",[],[804],{"type":30,"text":805,"spans":806,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[807,810],{"start":635,"end":636,"type":637,"data":808},{"id":639,"type":36,"tags":809,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],{"start":647,"end":811,"type":637,"data":812},65,{"id":813,"type":36,"tags":814,"lang":14,"slug":815,"first_publication_date":816,"last_publication_date":817,"uid":815,"url":818,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":821,"uid":822,"url":823,"type":824,"href":825,"tags":826,"first_publication_date":827,"last_publication_date":828,"slugs":829,"linked_documents":830,"lang":14,"alternate_languages":831,"data":832},"ajEXKRIAACkAz1w_","verandertraject","/consultancy-en-research/diensten/verandertraject/","service","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ak0DvREAAC0ARrg6&integrationFieldsRef=behavior-change-group%7E3df5f660-3417-451c-a65d-d52337888650&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajEXKRIAACkAz1w_%22%29+%5D%5D",[],"2026-06-16T09:29:04+0000","2026-06-29T13:08:55+0000",[822],[],[],{"page_background_color":150,"navigation_background_color":757,"title":833,"short_description":834,"list_image":835,"parent_service":843,"slices":844,"meta_title":1256,"meta_description":1257,"meta_image":1258,"robots_meta_tags":1264,"active_campaign_list":6,"active_campaign_stage":6,"active_campaign_tags":1269},"Verandertraject","In een verandertraject analyseren we je vraagstuk op systematische wijze. Op basis van deze inzichten ontwikkelen we een onderbouwde strategie met kansrijke interventies. Of het nu gaat om een maatschappelijke transitie, complexe cultuurverandering of specifiek doelgedrag.",{"dimensions":836,"alt":6,"copyright":6,"url":838,"id":839,"edit":840},{"width":837,"height":837},1000,"https://images.prismic.io/behavior-change-group/aj0NE1bRV8_Qf3rI_Verandertraject.png?auto=format%2Ccompress&rect=50%2C50%2C901%2C901&w=1000&h=1000","aj0NE1bRV8_Qf3rI",{"x":841,"y":841,"zoom":842,"background":26},50,1.11,{"link_type":42},[845,866,887,945,1036,1049,1143,1161],{"variation":846,"version":89,"items":847,"primary":848,"id":864,"slice_type":865,"slice_label":6},"vertical",[],{"title":849,"text":852,"image":853,"video":861,"embed_video_url":863,"bg_color":757},[850],{"type":764,"text":833,"spans":851,"direction":33},[],"In een verandertraject analyseren we op systematische en onderbouwde wijze je probleem, ontwikkelen we een kansrijke aanpak om het gedrag van je doelgroep te veranderen en meten we het effect in de praktijk.",{"dimensions":854,"alt":857,"copyright":6,"url":858,"id":859,"edit":860},{"width":855,"height":856},1065,710,"Een man en vrouw staan voor een glazen wand waar ze post-its op plakken.","https://images.prismic.io/behavior-change-group/ajkkFlbRV8_QfuU1_Dienst-CR-Brainstorm-2-.jpg?auto=format,compress&rect=0,0,6016,4011&w=1065&h=710","ajkkFlbRV8_QfuU1",{"x":24,"y":24,"zoom":25,"background":26},{"link_type":862},"Media",{},"hero$10872e5b-03bb-4a3c-9ba7-0963f5156420","hero",{"variation":88,"version":89,"items":867,"primary":868,"id":886,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":869,"has_margin_top":44,"has_margin_bottom":767},[870,873,876,880,883],{"type":613,"text":871,"spans":872,"direction":33},"Gedragsverandering die standhoudt",[],{"type":30,"text":874,"spans":875,"direction":33},"Informatie geven is meestal niet genoeg om mensen anders te laten handelen. Folders, campagnes, voorlichting: ze bereiken mensen, maar veranderen zelden gedrag. Echte verandering vraagt om inzicht in de psychologie achter keuzes. Bij Behavior Change Group gebruiken we de wetenschap niet als theoretisch doel, maar als gereedschap om jouw vraagstuk in de praktijk aan te pakken",[],{"type":877,"text":878,"spans":879,"direction":33},"heading3","Geen standaardplan, maar een methode die werkt",[],{"type":30,"text":881,"spans":882,"direction":33},"We geloven niet in vaste blauwdrukken, want elke situatie vraagt om een eigen aanpak. Geen rigide stappenplan, maar een wetenschappelijk fundament dat we exact zo diepgaand inzetten als jouw vraagstuk vereist. Onze ondersteuning is daarin volledig schaalbaar: van een snelle sprint tot een meerjarig verandertraject. Afhankelijk van je behoefte doorlopen we het volledige proces of zoomen we in op een specifiek onderdeel.",[],{"type":30,"text":884,"spans":885,"direction":33},"Onze trajecten zijn altijd opgebouwd uit drie overkoepelende fases:",[],"text_content$ef09ff4a-3cb8-4518-a25d-93da6cdc634a",{"variation":888,"version":89,"items":889,"primary":890,"id":944,"slice_type":888,"slice_label":6},"services",[],{"child_services":891,"has_margin_bottom":44},[892,910,927],{"service":893},{"id":894,"type":824,"tags":895,"lang":14,"slug":896,"first_publication_date":897,"last_publication_date":898,"uid":896,"url":899,"data":900,"link_type":42,"key":909,"isBroken":44},"ajEX7BIAACoAz14b",[],"inzicht","2026-06-16T09:32:24+0000","2026-06-30T12:02:08+0000","/consultancy-en-research/diensten/verandertraject/inzicht/",{"list_image":901,"short_description":907,"title":908},{"dimensions":902,"alt":6,"copyright":6,"url":904,"id":905,"edit":906},{"width":903,"height":837},1001,"https://images.prismic.io/behavior-change-group/J-6vfDmYtplI8oMA_Inzicht-1.png?auto=format,compress","J-6vfDmYtplI8oMA",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen je vraag naar een helder doel en brengen het gedrag van je doelgroep in kaart. Een cruciale stap voor elke effectieve interventie.","Inzicht","610fc32b-73ad-4210-805a-8f073507d8d7",{"service":911},{"id":912,"type":824,"tags":913,"lang":14,"slug":914,"first_publication_date":915,"last_publication_date":916,"uid":914,"url":917,"data":918,"link_type":42,"key":926,"isBroken":44},"ajEYLRIAAC4Az161",[],"interventie","2026-06-16T09:32:49+0000","2026-06-29T14:09:23+0000","/consultancy-en-research/diensten/verandertraject/interventie/",{"list_image":919,"short_description":924,"title":925},{"dimensions":920,"alt":6,"copyright":6,"url":921,"id":922,"edit":923},{"width":903,"height":837},"https://images.prismic.io/behavior-change-group/BuOhmqUbf3Ap-We2_Interventie.png?auto=format,compress","BuOhmqUbf3Ap-We2",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen de analyse naar een doordachte strategie en slimme interventiemiddelen die jouw doelgroep activeren en in beweging brengen.","Interventie","e2b2a65b-24ed-4d8b-afa7-86b625f127de",{"service":928},{"id":929,"type":824,"tags":930,"lang":14,"slug":931,"first_publication_date":932,"last_publication_date":933,"uid":931,"url":934,"data":935,"link_type":42,"key":943,"isBroken":44},"ajEYRBIAACcAz18G",[],"evaluatie","2026-06-16T09:33:14+0000","2026-06-30T12:03:48+0000","/consultancy-en-research/diensten/verandertraject/evaluatie/",{"list_image":936,"short_description":941,"title":942},{"dimensions":937,"alt":6,"copyright":6,"url":938,"id":939,"edit":940},{"width":903,"height":837},"https://images.prismic.io/behavior-change-group/9rvojXjlwvF16UxI_Evaluatie.png?auto=format,compress","9rvojXjlwvF16UxI",{"x":24,"y":24,"zoom":25,"background":26},"We meten het effect van je interventiemiddelen zodat je weet of je aanpak werkt en onderbouwd beslist over de uitrol of aanscherping.","Evaluatie","65df4c43-d19e-4763-8dbd-29edc02f953e","services$00bcaaab-28ed-49e5-8622-4b1e43119052",{"variation":88,"version":89,"items":946,"primary":947,"id":1035,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":948,"has_margin_top":44,"has_margin_bottom":767},[949,952,955,963,965,970,973,978,981,985,988,991,994,1001,1006,1009,1011,1015,1018,1023,1026,1028,1032],{"type":613,"text":950,"spans":951,"direction":33},"Het Behavior Change Model",[],{"type":30,"text":953,"spans":954,"direction":33},"Achter deze drie hoofdfases schuilt de systematiek van het Behavior Change Model. Hiermee analyseren we op systematische en onderbouwde wijze je probleem en ontwikkelen we een aanpak met de hoogste kans op succes.",[],{"type":956,"url":957,"alt":6,"copyright":6,"dimensions":958,"id":961,"edit":962},"image","https://images.prismic.io/behavior-change-group/ajkpcFbRV8_QfuX-_BehaviorChangeModel-Digitaal-RGB-_versievoorwebsite.png?auto=format,compress",{"width":959,"height":960},5000,4500,"ajkpcFbRV8_QfuX-",{"x":24,"y":24,"zoom":25,"background":26},{"type":877,"text":908,"spans":964,"direction":33},[],{"type":30,"text":966,"spans":967,"direction":33},"Fase 1: Doelanalyse",[968],{"start":24,"end":969,"type":681},19,{"type":30,"text":971,"spans":972,"direction":33},"In deze fase formuleren we het doel van het verandertraject. Welke concrete gedraging(en) willen we zien, op welk moment en bij wie? Is er ook een shift in mindset nodig voor langdurige gedragsverandering? Welke stakeholders zijn betrokken en wat is hun invloed?",[],{"type":30,"text":974,"spans":975,"direction":33},"Fase 2: Psychologische landschapsanalyse",[976],{"start":24,"end":977,"type":681},40,{"type":30,"text":979,"spans":980,"direction":33},"Dit is de divergente fase: we onderzoeken welke gedragsbepalers een rol kunnen spelen. We kijken vanuit de vier invalshoeken van het ACDR-model: ",[],{"type":982,"text":983,"spans":984,"direction":33},"list-item","Architecture (Omgeving)",[],{"type":982,"text":986,"spans":987,"direction":33},"Competence (Vaardigheden)",[],{"type":982,"text":989,"spans":990,"direction":33},"Drivers (Drijfveren)",[],{"type":982,"text":992,"spans":993,"direction":33},"Resistances (Weerstanden)",[],{"type":956,"url":995,"alt":6,"copyright":6,"dimensions":996,"id":999,"edit":1000},"https://images.prismic.io/behavior-change-group/ajkoXFbRV8_QfuXO_ACDRpanorama-lightblue.jpg?auto=format,compress",{"width":997,"height":998},2106,969,"ajkoXFbRV8_QfuXO",{"x":24,"y":24,"zoom":25,"background":26},{"type":30,"text":1002,"spans":1003,"direction":33},"Fase 3: Psychologisch landschapscheck",[1004],{"start":24,"end":1005,"type":681},37,{"type":30,"text":1007,"spans":1008,"direction":33},"Via kwantitatief onderzoek selecteren we de meest relevante gedragsbepalers. Zo focussen we alleen op de factoren die er echt toe doen.",[],{"type":877,"text":925,"spans":1010,"direction":33},[],{"type":30,"text":1012,"spans":1013,"direction":33},"Fase 4: Techniekselectie",[1014],{"start":24,"end":617,"type":681},{"type":30,"text":1016,"spans":1017,"direction":33},"Hier bepalen we de strategie en de bijbehorende aanpak van de belangrijkste gedragsbepalers. Of het nu gaat om een gerichte interventie of een gefaseerde transitie, een wetenschappelijk fundament is altijd de basis van ons advies.",[],{"type":30,"text":1019,"spans":1020,"direction":33},"Fase 5: Interventiedesign",[1021],{"start":24,"end":1022,"type":681},25,{"type":30,"text":1024,"spans":1025,"direction":33},"In deze fase vertalen we de strategie naar de praktijk. We ontwikkelen middelen, bepalen de afzender en passen verandertechnieken toe. Afhankelijk van de expertise die nodig is, voeren we dit zelf uit of werken we samen met externe partijen.",[],{"type":877,"text":942,"spans":1027,"direction":33},[],{"type":30,"text":1029,"spans":1030,"direction":33},"Fase 6: Effect en vervolg",[1031],{"start":24,"end":1022,"type":681},{"type":30,"text":1033,"spans":1034,"direction":33},"Een traject is pas geslaagd als de cijfers het laten zien. In de laatste fase analyseren we of het gedrag daadwerkelijk is veranderd en in welke mate. We adviseren hoe je de interventie nog verder kunt verbeteren of opschalen.",[],"text_content$c629f6e5-6967-4a66-97c2-85e2a084fdcf",{"variation":88,"version":89,"items":1037,"primary":1038,"id":1047,"slice_type":1048,"slice_label":6},[],{"scroll_id":6,"title":1039,"list_items":1040},"Waarom werken met deze methode?",[1041,1043,1045],{"item":1042},"Onderbouwde keuzes: elke stap in het proces is gebaseerd op data en psychologische wetenschap, wat zorgt voor intern draagvlak en meer resultaat.",{"item":1044},"Efficiënte inzet van middelen: je investeert alleen in interventies waarvan de kans op impact groot is, omdat ze de werkelijke oorzaak van het gedrag aanpakken.",{"item":1046},"Blijvende verandering: we richten ons niet op eendagsvliegen. Het doel is altijd blijvende verandering.","checkpoint_list$646777dc-1398-4f11-a925-b844406a0f3e","checkpoint_list",{"variation":88,"version":89,"items":1050,"primary":1051,"id":1142,"slice_type":240,"slice_label":6},[],{"title":1052,"button":1056,"button_position":1060,"has_margin_bottom":767,"top_space":6,"background_color":150,"columns":1061,"items":1062},[1053],{"type":613,"text":1054,"spans":1055,"direction":33},"Zo ziet dat eruit in de praktijk",[],{"id":281,"type":270,"tags":1057,"lang":14,"slug":283,"first_publication_date":284,"last_publication_date":285,"uid":286,"url":287,"link_type":42,"key":1058,"isBroken":44,"text":1059},[],"1521e803-ec18-451b-9df3-bb6b6260e9eb","Ontdek meer","with-title","4",[1063,1085,1104,1123],{"item":1064},{"id":1065,"type":240,"tags":1066,"lang":14,"slug":1067,"first_publication_date":1068,"last_publication_date":1069,"uid":1070,"url":1071,"data":1072,"link_type":42,"key":1084,"isBroken":44},"Z_OvPBEAACcAlpz7",[],"hoe-borg-je-kennis-van-gedrag-in-jouw-organisatie-met-behulp-van-een-externe-gedragsspecialist","2025-04-07T10:57:06+0000","2026-05-01T09:24:35+0000","kennis-van-gedrag-borgen-met-externe-gedragsspecialist","/insights/casussen/kennis-van-gedrag-borgen-met-externe-gedragsspecialist/",{"featured_image":1073,"title":1081,"type":1082,"description":1083},{"dimensions":1074,"alt":6,"copyright":6,"url":1077,"id":1078,"edit":1079},{"width":1075,"height":1076},800,400,"https://images.prismic.io/behavior-change-group/aD6g3bh8WN-LVghT_Daantje-sky1%3A1.jpg?auto=format%2Ccompress&rect=0%2C578%2C6016%2C3008&w=800&h=400","aD6g3bh8WN-LVghT",{"x":24,"y":1080,"zoom":25,"background":26},578,"Hoe borg je kennis van gedrag in jouw organisatie? Met behulp van een externe gedragsspecialist","Casus","Kennis van gedragsverandering is cruciaal, wil je als gemeente tot een succesvolle aanpak komen voor de grote maatschappelijke uitdagingen van deze tijd. Maar met een paar uitgerolde gedragsinterventies op afval of mobiliteit ben je er nog niet. Hoe zorg je ervoor dat kennis van menselijk gedrag centraal staat in het gemeentelijk beleid dat er wordt gemaakt? En hoe krijg je de hele organisatie mee in deze ontwikkeling?","2f8b532f-2473-4617-b0ab-4e19c2058f0c",{"item":1086},{"id":1087,"type":240,"tags":1088,"lang":14,"slug":1089,"first_publication_date":1090,"last_publication_date":1091,"uid":1089,"url":1092,"data":1093,"link_type":42,"key":1103,"isBroken":44},"aElIkxMAACoAg_jb",[],"crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt","2025-06-11T09:20:07+0000","2026-05-27T13:53:24+0000","/insights/casussen/crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt/",{"featured_image":1094,"title":1101,"type":1082,"description":1102},{"dimensions":1095,"alt":6,"copyright":6,"url":1098,"id":1099,"edit":1100},{"width":1096,"height":1097},5760,3264,"https://images.prismic.io/behavior-change-group/aOYLQ55xUNkB1uXU_AdobeStock_1344241940.jpeg?auto=format,compress","aOYLQ55xUNkB1uXU",{"x":24,"y":24,"zoom":25,"background":26},"Crisis? Hoe gedragspsychologie Nederland weerbaarder maakt","Waarom komen mensen niet in actie bij grote uitdagingen? Vaak is de opgave te groot. De sleutel: kleine, haalbare stappen die mensen wél zetten.","108745f6-52d5-4049-80f6-910213a7a48a",{"item":1105},{"id":1106,"type":240,"tags":1107,"lang":14,"slug":1108,"first_publication_date":1109,"last_publication_date":1110,"uid":1108,"url":1111,"data":1112,"link_type":42,"key":1122,"isBroken":44},"aEkjgxMAACkAg72N",[],"invorderingsbrieven-duidelijker-en-doenlijker-maken","2025-06-11T08:39:43+0000","2026-05-27T11:58:25+0000","/insights/casussen/invorderingsbrieven-duidelijker-en-doenlijker-maken/",{"featured_image":1113,"title":1120,"type":1082,"description":1121},{"dimensions":1114,"alt":6,"copyright":6,"url":1117,"id":1118,"edit":1119},{"width":1115,"height":1116},6720,4480,"https://images.prismic.io/behavior-change-group/aG0JqUMqNJQqHq8X_2025BCGMockup-Tweedeversieterugvorderingsbrief.jpg?auto=format,compress","aG0JqUMqNJQqHq8X",{"x":24,"y":24,"zoom":25,"background":26},"Invorderingsbrieven duidelijker en doenlijker maken","Hoe maak je brieven die in één oogopslag duidelijk zijn en burgers aanzetten tot actie wanneer zij hun toeslag moeten terugbetalen? In dit onderzoek ontwierpen we samen met designbureau Muzus nieuwe brieven voor het invorderingsproces van Dienst Toeslagen.","0c9c7dba-33ac-4a92-bda0-fa21b96b7e19",{"item":1124},{"id":1125,"type":240,"tags":1126,"lang":14,"slug":1127,"first_publication_date":1128,"last_publication_date":1129,"uid":1127,"url":1130,"data":1131,"link_type":42,"key":1141,"isBroken":44},"aOYbXRIAACsA0fs9",[],"gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar","2025-10-08T08:19:48+0000","2026-02-10T15:16:28+0000","/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/",{"featured_image":1132,"title":1139,"type":1082,"description":1140},{"dimensions":1133,"alt":6,"copyright":6,"url":1136,"id":1137,"edit":1138},{"width":1134,"height":1135},1024,576,"https://images.prismic.io/behavior-change-group/aOYdKZ5xUNkB1uoV_Karin-Bloemen-gedrag-1024x576.png?auto=format,compress","aOYdKZ5xUNkB1uoV",{"x":24,"y":24,"zoom":25,"background":26},"Gezond gedrag dat je wel volhoudt? Deze campagne maakt het behapbaar","Hoewel we de voordelen van een gezonde leefstijl kennen, is het vaak moeilijk om gezonde keuzes te maken. Soms gaat dit zelfs onbewust. Verleidelijke gewoonten staan ons in de weg, terwijl de gevolgen voor onze gezondheid, zoals leververvetting, onzichtbaar kunnen zijn. De uitdaging is dan ook niet zozeer het gebrek aan informatie, maar het daadwerkelijk veranderen van gedrag. Daarom ontwikkelde Behavior Change Group een gedragsstrategie voor een campagne die mensen motiveert tot gezondere keuzes.","2ca15dc7-c568-45ff-99ef-a0369f1235f9","insights$1c06da8a-afa7-4d3e-ab38-d9cbca3debcf",{"variation":1144,"version":89,"items":1145,"primary":1146,"id":1159,"slice_type":1160,"slice_label":6},"withEmailAndPhone",[],{"image":1147,"title":1153,"text":1154,"email_button_text":1155,"email_button_email":1156,"phone_button_text":1157,"phone_button_phone":1158,"has_margin_bottom":767},{"dimensions":1148,"alt":6,"copyright":6,"url":1150,"id":1151,"edit":1152},{"width":837,"height":1149},760,"https://images.prismic.io/behavior-change-group/ad4Qd51ZCF7ETKpZ_wolkjedaan.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","ad4Qd51ZCF7ETKpZ",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten?","Neem contact met ons op om te kijken hoe we de wetenschap van gedragsverandering voor jouw vraagstuk kunnen laten werken.","Mail Daan","daanvanvelsen@behaviorchange.group","Bel +31 24 20 22 452","+31 24 20 22 452","help$655cd406-e4ae-4ee6-843f-5ff4381566ef","help",{"variation":88,"version":89,"items":1162,"primary":1163,"id":1254,"slice_type":1255,"slice_label":6},[],{"scroll_id":6,"section_title":1164,"reviews":1165,"view_more_button":1252,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[1166,1199,1226],{"review":1167},{"id":1168,"type":1169,"tags":1170,"lang":14,"slug":1171,"first_publication_date":1172,"last_publication_date":1173,"uid":1174,"url":1175,"data":1176,"link_type":42,"key":1198,"isBroken":44},"aEq1SxMAACcAhilt","review",[],"ondernemend-en-dienstbaar","2025-06-12T11:14:11+0000","2025-06-18T10:03:47+0000","rijkswaterstaat","/academy/ervaringen-van-alumni/rijkswaterstaat/",{"image":1177,"is_detail_page_enabled":44,"rating":1187,"person":1188,"position":1189,"card_title":1190,"card_text":1197},{"dimensions":1178,"alt":6,"copyright":6,"url":1181,"id":1182,"edit":1183},{"width":1179,"height":1180},4032,3024,"https://images.prismic.io/behavior-change-group/aEq2LLNJEFaPX5ed_Guido%2520van%2520den%2520Ende.jpg?auto=format%2Ccompress&rect=1344%2C302%2C2688%2C2016&w=4032&h=3024","aEq2LLNJEFaPX5ed",{"x":1184,"y":1185,"zoom":1186,"background":26},1344,302,1.5,"5","Guido van den Ende","senior adviseur/programmamanager",[1191],{"type":1192,"text":1193,"spans":1194,"direction":33},"heading6","Ondernemend en dienstbaar",[1195],{"start":24,"end":1196,"type":619},11,"Daan heeft zich binnen het team buitengewoon prettig weten te profileren, door enerzijds ondernemend te zijn en tegelijkertijd dienstbaar. Zijn kennisbase over gedrag kon hij regelmatig inzetten, maar vooral zijn competenties kwamen tot z'n recht: doordenken (en door denken), aanpakken en sociaal vaardig. Kortom alle lof.","2f529a4b-f1d9-46b8-be0b-d1fd030d58af",{"review":1200},{"id":1201,"type":1169,"tags":1202,"lang":14,"slug":1203,"first_publication_date":1204,"last_publication_date":1205,"uid":1206,"url":1207,"data":1208,"link_type":42,"key":1225,"isBroken":44},"aLgkHREAAC0A-XDS",[],"concrete-handvatten-waar-ik-direct-mee-verder-kan","2025-09-03T11:21:04+0000","2025-09-03T11:54:59+0000","aline-vonk","/academy/ervaringen-van-alumni/aline-vonk/",{"image":1209,"is_detail_page_enabled":44,"rating":1187,"person":1216,"position":1217,"card_title":1218,"card_text":1224},{"dimensions":1210,"alt":6,"copyright":6,"url":1213,"id":1214,"edit":1215},{"width":1211,"height":1212},2999,2000,"https://images.prismic.io/behavior-change-group/aLgsdWGNHVfTOj4R_GGDII0035.jpg?auto=format,compress","aLgsdWGNHVfTOj4R",{"x":24,"y":24,"zoom":25,"background":26},"Aline Vonk","Coördinerend gedragsadviseur",[1219],{"type":1192,"text":1220,"spans":1221,"direction":33},"Concrete handvatten waar ik direct mee verder kan",[1222,1223],{"start":24,"end":969,"type":619},{"start":24,"end":969,"type":681},"De gedragscoaching vind ik altijd waardevol. Ze denken mee met een frisse blik en zijn snel thuis in je vraagstuk. De gesprekken geven mij inspiratie, nieuwe inzichten en concrete handvatten waar ik direct mee verder kan.","2594ebf1-4975-4abb-8f0b-3a705483a84a",{"review":1227},{"id":1228,"type":1169,"tags":1229,"lang":14,"slug":1230,"first_publication_date":1231,"last_publication_date":1232,"uid":1233,"url":1234,"data":1235,"link_type":42,"key":1251,"isBroken":44},"aEq49hMAACoAhi84",[],"uitstekende-kwaliteit","2025-06-12T11:26:17+0000","2025-06-18T10:05:44+0000","review-gemeente-tilburg","/academy/ervaringen-van-alumni/review-gemeente-tilburg/",{"image":1236,"is_detail_page_enabled":44,"rating":1061,"person":1243,"position":1244,"card_title":1245,"card_text":1250},{"dimensions":1237,"alt":6,"copyright":6,"url":1240,"id":1241,"edit":1242},{"width":1238,"height":1239},2209,3312,"https://images.prismic.io/behavior-change-group/aEq5KbNJEFaPX5hU_RolandvanAbel_meest%2520recent.jpg?auto=format,compress","aEq5KbNJEFaPX5hU",{"x":24,"y":24,"zoom":25,"background":26},"Roland van Abel","adviseur informatiebeheer",[1246],{"type":1192,"text":1247,"spans":1248,"direction":33},"Uitstekende kwaliteit",[1249],{"start":1196,"end":713,"type":619},"De opgeleverde producten zijn van uitstekende kwaliteit, zodat we er zelf mee verder kunnen en ze met collega's kunnen delen. De medewerkers geven blijk van goede kennis van zaken. De samenwerking is prettig en efficiënt verlopen.","4f0a02d2-4023-41ae-838d-869249ba9ef8",{"link_type":1253},"Any","reviews_component$6d13f546-b9fc-4c62-b5db-286562c45fc7","reviews_component","Verandertraject met gedragswetenschap | Behavior Change Group","Van inzicht via interventie naar evaluatie. We begeleiden verandertrajecten met een wetenschappelijke aanpak voor gedragsverandering die beklijft.",{"dimensions":1259,"alt":6,"copyright":6,"url":1262,"id":859,"edit":1263},{"width":1260,"height":1261},6016,4011,"https://images.prismic.io/behavior-change-group/ajkkFlbRV8_QfuU1_Dienst-CR-Brainstorm-2-.jpg?auto=format,compress",{"x":24,"y":24,"zoom":25,"background":26},[1265,1267],{"tag":1266},"index",{"tag":1268},"follow",[1270],{"tags":6},1783432204547]