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We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. 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Op basis van deze inzichten ontwikkelen we een onderbouwde strategie met kansrijke interventies. Of het nu gaat om een maatschappelijke transitie, complexe cultuurverandering of specifiek doelgedrag.","Verandertraject","54769b9f-829b-403b-8e79-4b6b7b203fe9",[862,882,926,991,1088,1106,1176],{"variation":863,"version":89,"items":864,"primary":865,"id":880,"slice_type":881,"slice_label":6},"vertical",[],{"title":866,"text":869,"image":870,"video":877,"embed_video_url":879,"bg_color":833},[867],{"type":764,"text":834,"spans":868,"direction":33},[],"Het evalueren van je interventie is cruciaal om te weten of je aanpak effect heeft. Wij brengen de effecten voor je in kaart, zodat je goed onderbouwde keuzes kunt maken voor verdere uitrol of aanscherping van je interventies.",{"dimensions":871,"alt":6,"copyright":6,"url":874,"id":875,"edit":876},{"width":872,"height":873},1065,710,"https://images.prismic.io/behavior-change-group/ajuYhFbRV8_Qfy7c_Dienst-CR-Effectmeting-opwebsite-.jpg?auto=format,compress&rect=0,0,6016,4011&w=1065&h=710","ajuYhFbRV8_Qfy7c",{"x":24,"y":24,"zoom":25,"background":26},{"link_type":878},"Media",{},"hero$6097cf7d-d073-4f26-9948-9f00eb03e356","hero",{"variation":88,"version":89,"items":883,"primary":884,"id":925,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":885,"has_margin_top":44,"has_margin_bottom":767},[886,893,896,900,903,907,910,913,916,919,922],{"type":613,"text":887,"spans":888,"direction":33},"Maak het effect van je interventie zichtbaar",[889,892],{"start":890,"end":891,"type":619},5,15,{"start":890,"end":891,"type":681},{"type":30,"text":894,"spans":895,"direction":33},"Met een effectmeting evalueren we het succes van je interventie. Zo hoef je niet te varen op basis van aannames, maar baseer je je keuzes op concrete data. Nauwkeurig in kaart gebracht en praktisch voor je vertaald.",[],{"type":897,"text":898,"spans":899,"direction":33},"heading3","Betrouwbaar en valide",[],{"type":30,"text":901,"spans":902,"direction":33},"We kijken verder dan alleen het resultaat achteraf om de impact van een interventie echt goed te bepalen. We onderzoeken of de verandering ook echt door de interventie komt en niet door toeval of externe gebeurtenissen. Hiervoor gebruiken we verschillende onderzoeksdesigns:",[],{"type":904,"text":905,"spans":906,"direction":33},"list-item","Voor- en nameting: Door het gedrag zowel voor de start als na afloop van de interventie te meten, maken we de feitelijke verschuiving inzichtelijk.",[],{"type":904,"text":908,"spans":909,"direction":33},"Controlegroepen: We vergelijken de groep die de interventie krijgt vaak met een groep die dat niet krijgt. 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Met behulp van een externe gedragsspecialist","Casus","Kennis van gedragsverandering is cruciaal, wil je als gemeente tot een succesvolle aanpak komen voor de grote maatschappelijke uitdagingen van deze tijd. Maar met een paar uitgerolde gedragsinterventies op afval of mobiliteit ben je er nog niet. Hoe zorg je ervoor dat kennis van menselijk gedrag centraal staat in het gemeentelijk beleid dat er wordt gemaakt? En hoe krijg je de hele organisatie mee in deze ontwikkeling?","433084ec-5846-4196-b8e4-71ef423ceb31",{"item":1031},{"id":1032,"type":240,"tags":1033,"lang":14,"slug":1034,"first_publication_date":1035,"last_publication_date":1036,"uid":1034,"url":1037,"data":1038,"link_type":42,"key":1048,"isBroken":44},"aElIkxMAACoAg_jb",[],"crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt","2025-06-11T09:20:07+0000","2026-05-27T13:53:24+0000","/insights/casussen/crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt/",{"featured_image":1039,"title":1046,"type":1027,"description":1047},{"dimensions":1040,"alt":6,"copyright":6,"url":1043,"id":1044,"edit":1045},{"width":1041,"height":1042},5760,3264,"https://images.prismic.io/behavior-change-group/aOYLQ55xUNkB1uXU_AdobeStock_1344241940.jpeg?auto=format,compress","aOYLQ55xUNkB1uXU",{"x":24,"y":24,"zoom":25,"background":26},"Crisis? Hoe gedragspsychologie Nederland weerbaarder maakt","Waarom komen mensen niet in actie bij grote uitdagingen? Vaak is de opgave te groot. De sleutel: kleine, haalbare stappen die mensen wél zetten.","b1beb96a-6377-4b40-aebb-c11fa5b2921d",{"item":1050},{"id":1051,"type":240,"tags":1052,"lang":14,"slug":1053,"first_publication_date":1054,"last_publication_date":1055,"uid":1053,"url":1056,"data":1057,"link_type":42,"key":1067,"isBroken":44},"aEkjgxMAACkAg72N",[],"invorderingsbrieven-duidelijker-en-doenlijker-maken","2025-06-11T08:39:43+0000","2026-05-27T11:58:25+0000","/insights/casussen/invorderingsbrieven-duidelijker-en-doenlijker-maken/",{"featured_image":1058,"title":1065,"type":1027,"description":1066},{"dimensions":1059,"alt":6,"copyright":6,"url":1062,"id":1063,"edit":1064},{"width":1060,"height":1061},6720,4480,"https://images.prismic.io/behavior-change-group/aG0JqUMqNJQqHq8X_2025BCGMockup-Tweedeversieterugvorderingsbrief.jpg?auto=format,compress","aG0JqUMqNJQqHq8X",{"x":24,"y":24,"zoom":25,"background":26},"Invorderingsbrieven duidelijker en doenlijker maken","Hoe maak je brieven die in één oogopslag duidelijk zijn en burgers aanzetten tot actie wanneer zij hun toeslag moeten terugbetalen? In dit onderzoek ontwierpen we samen met designbureau Muzus nieuwe brieven voor het invorderingsproces van Dienst Toeslagen.","72c26ea0-3ec4-4687-b79d-03e54d647dd4",{"item":1069},{"id":1070,"type":240,"tags":1071,"lang":14,"slug":1072,"first_publication_date":1073,"last_publication_date":1074,"uid":1072,"url":1075,"data":1076,"link_type":42,"key":1086,"isBroken":44},"aOYbXRIAACsA0fs9",[],"gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar","2025-10-08T08:19:48+0000","2026-02-10T15:16:28+0000","/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/",{"featured_image":1077,"title":1084,"type":1027,"description":1085},{"dimensions":1078,"alt":6,"copyright":6,"url":1081,"id":1082,"edit":1083},{"width":1079,"height":1080},1024,576,"https://images.prismic.io/behavior-change-group/aOYdKZ5xUNkB1uoV_Karin-Bloemen-gedrag-1024x576.png?auto=format,compress","aOYdKZ5xUNkB1uoV",{"x":24,"y":24,"zoom":25,"background":26},"Gezond gedrag dat je wel volhoudt? Deze campagne maakt het behapbaar","Hoewel we de voordelen van een gezonde leefstijl kennen, is het vaak moeilijk om gezonde keuzes te maken. Soms gaat dit zelfs onbewust. Verleidelijke gewoonten staan ons in de weg, terwijl de gevolgen voor onze gezondheid, zoals leververvetting, onzichtbaar kunnen zijn. De uitdaging is dan ook niet zozeer het gebrek aan informatie, maar het daadwerkelijk veranderen van gedrag. Daarom ontwikkelde Behavior Change Group een gedragsstrategie voor een campagne die mensen motiveert tot gezondere keuzes.","034d116a-b5cc-4c2f-959f-c63805200e83","insights$92cab78d-058c-4cb0-9c7e-9ab2054b38a6",{"variation":1089,"version":89,"items":1090,"primary":1091,"id":1104,"slice_type":1105,"slice_label":6},"withEmailAndPhone",[],{"image":1092,"title":1098,"text":1099,"email_button_text":1100,"email_button_email":1101,"phone_button_text":1102,"phone_button_phone":1103,"has_margin_bottom":767},{"dimensions":1093,"alt":6,"copyright":6,"url":1095,"id":1096,"edit":1097},{"width":839,"height":1094},760,"https://images.prismic.io/behavior-change-group/aP9zNLpReVYa3tQS_luukwolk.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","aP9zNLpReVYa3tQS",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten?","Neem contact met ons op om te kijken hoe we jou de inzichten kunnen geven die je nodig hebt voor effectieve gedragsverandering.","Mail Luuk","luuk@behaviorchange.group","Bel +31 24 20 22 452","+31 24 20 22 452","help$d45e97b8-4b96-45ad-abd6-4e1ee492529a","help",{"variation":1107,"version":89,"items":1108,"primary":1109,"id":1175,"slice_type":797,"slice_label":6},"withBlueBackground",[],{"scroll_id":6,"reusable_content":1110,"section_title":1111,"items":1118,"has_margin_bottom":44},{"link_type":42},[1112],{"type":613,"text":1113,"spans":1114,"direction":33},"De complete aanpak voor effectieve verandering",[1115,1117],{"start":1116,"end":999,"type":619},3,{"start":1116,"end":999,"type":681},[1119,1143,1166],{"image":1120,"title":1125,"text":1126,"link":1127},{"dimensions":1121,"alt":6,"copyright":6,"url":1122,"id":1123,"edit":1124},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NDFbRV8_Qf3q6_Inzicht-1.png?auto=format,compress","aj0NDFbRV8_Qf3q6",{"x":24,"y":24,"zoom":25,"background":26},"Inzicht","Voordat we veranderen, moeten we begrijpen. We leggen de basis met een doelanalyse en een analyse naar het psychologisch landschap van de doelgroep.",{"id":1128,"type":824,"tags":1129,"lang":14,"slug":1130,"first_publication_date":1131,"last_publication_date":1132,"uid":1130,"url":1133,"data":1134,"link_type":42,"key":1141,"isBroken":44,"text":1142},"ajEX7BIAACoAz14b",[],"inzicht","2026-06-16T09:32:24+0000","2026-06-30T12:02:08+0000","/consultancy-en-research/diensten/verandertraject/inzicht/",{"list_image":1135,"short_description":1140,"title":1125},{"dimensions":1136,"alt":6,"copyright":6,"url":1137,"id":1138,"edit":1139},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/J-6vfDmYtplI8oMA_Inzicht-1.png?auto=format,compress","J-6vfDmYtplI8oMA",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen je vraag naar een helder doel en brengen het gedrag van je doelgroep in kaart. Een cruciale stap voor elke effectieve interventie.","b2885052-1ace-4525-a117-97aa0498964f","Bekijk diensten",{"image":1144,"title":1149,"text":1150,"link":1151},{"dimensions":1145,"alt":6,"copyright":6,"url":1146,"id":1147,"edit":1148},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NClbRV8_Qf3q2_Interventie.png?auto=format,compress","aj0NClbRV8_Qf3q2",{"x":24,"y":24,"zoom":25,"background":26},"Interventie","We vertalen inzichten naar een effectieve aanpak. We selecteren de juiste verandertechnieken en ontwerpen interventies die werken.",{"id":1152,"type":824,"tags":1153,"lang":14,"slug":1154,"first_publication_date":1155,"last_publication_date":1156,"uid":1154,"url":1157,"data":1158,"link_type":42,"key":1165,"isBroken":44,"text":1142},"ajEYLRIAAC4Az161",[],"interventie","2026-06-16T09:32:49+0000","2026-06-29T14:09:23+0000","/consultancy-en-research/diensten/verandertraject/interventie/",{"list_image":1159,"short_description":1164,"title":1149},{"dimensions":1160,"alt":6,"copyright":6,"url":1161,"id":1162,"edit":1163},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/BuOhmqUbf3Ap-We2_Interventie.png?auto=format,compress","BuOhmqUbf3Ap-We2",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen de analyse naar een doordachte strategie en slimme interventiemiddelen die jouw doelgroep activeren en in beweging brengen.","b8fb6da5-0544-412a-91a3-63db815b2169",{"image":1167,"title":834,"text":1172,"link":1173},{"dimensions":1168,"alt":6,"copyright":6,"url":1169,"id":1170,"edit":1171},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NA1bRV8_Qf3qm_Evaluatie.png?auto=format,compress","aj0NA1bRV8_Qf3qm",{"x":24,"y":24,"zoom":25,"background":26},"Een effectmeting is cruciaal om te weten of je aanpak werkt. We meten het effect en adviseren hoe je de verandering kan borgen, aanscherpen of opschalen.",{"link_type":1174},"Any","three_columns_v1$ac35f13d-353e-4d25-887b-3a7a8913a404",{"variation":88,"version":89,"items":1177,"primary":1178,"id":1268,"slice_type":1269,"slice_label":6},[],{"scroll_id":6,"section_title":1179,"reviews":1180,"view_more_button":1267,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[1181,1213,1241],{"review":1182},{"id":1183,"type":1184,"tags":1185,"lang":14,"slug":1186,"first_publication_date":1187,"last_publication_date":1188,"uid":1189,"url":1190,"data":1191,"link_type":42,"key":1212,"isBroken":44},"aEq1SxMAACcAhilt","review",[],"ondernemend-en-dienstbaar","2025-06-12T11:14:11+0000","2025-06-18T10:03:47+0000","rijkswaterstaat","/academy/ervaringen-van-alumni/rijkswaterstaat/",{"image":1192,"is_detail_page_enabled":44,"rating":1202,"person":1203,"position":1204,"card_title":1205,"card_text":1211},{"dimensions":1193,"alt":6,"copyright":6,"url":1196,"id":1197,"edit":1198},{"width":1194,"height":1195},4032,3024,"https://images.prismic.io/behavior-change-group/aEq2LLNJEFaPX5ed_Guido%2520van%2520den%2520Ende.jpg?auto=format%2Ccompress&rect=1344%2C302%2C2688%2C2016&w=4032&h=3024","aEq2LLNJEFaPX5ed",{"x":1199,"y":1200,"zoom":1201,"background":26},1344,302,1.5,"5","Guido van den Ende","senior adviseur/programmamanager",[1206],{"type":1207,"text":1208,"spans":1209,"direction":33},"heading6","Ondernemend en dienstbaar",[1210],{"start":24,"end":942,"type":619},"Daan heeft zich binnen het team buitengewoon prettig weten te profileren, door enerzijds ondernemend te zijn en tegelijkertijd dienstbaar. Zijn kennisbase over gedrag kon hij regelmatig inzetten, maar vooral zijn competenties kwamen tot z'n recht: doordenken (en door denken), aanpakken en sociaal vaardig. Kortom alle lof.","003f19ad-da04-48bd-b168-5753cd0114c1",{"review":1214},{"id":1215,"type":1184,"tags":1216,"lang":14,"slug":1217,"first_publication_date":1218,"last_publication_date":1219,"uid":1220,"url":1221,"data":1222,"link_type":42,"key":1240,"isBroken":44},"aEq6PRMAACcAhjFk",[],"belangrijke-rol-bij-interventieontwikkeling","2025-06-12T11:32:05+0000","2026-06-24T08:50:42+0000","review-nationale-nederlanden","/academy/ervaringen-van-alumni/review-nationale-nederlanden/",{"image":1223,"is_detail_page_enabled":44,"rating":1202,"person":1230,"position":1231,"card_title":1232,"card_text":1239},{"dimensions":1224,"alt":6,"copyright":6,"url":1227,"id":1228,"edit":1229},{"width":1225,"height":1226},226,248,"https://images.prismic.io/behavior-change-group/aEq6c7NJEFaPX5h3_willem%2520micro.png?auto=format,compress","aEq6c7NJEFaPX5h3",{"x":24,"y":24,"zoom":25,"background":26},"Willem Los","Specialist Financiële Gezondheid en Schuldenproblematiek",[1233],{"type":1207,"text":1234,"spans":1235,"direction":33},"Belangrijke rol bij interventieontwikkeling",[1236],{"start":1237,"end":1238,"type":619},20,43,"Behavior Change Group is via Kaj Bots betrokken bij de werkgroep MKB van de NCFG en hebben een belangrijke rol gehad in het totstandkomen van de Toolbox \"Fix je Geld\".","e32045a9-6a3e-4b1c-aa75-351390805241",{"review":1242},{"id":1243,"type":1184,"tags":1244,"lang":14,"slug":1245,"first_publication_date":1246,"last_publication_date":1247,"uid":1248,"url":1249,"data":1250,"link_type":42,"key":1266,"isBroken":44},"aEq4MxMAACoAhi3w",[],"samen-nadenken-over-gedragsverandering","2025-06-12T11:23:12+0000","2025-06-18T10:05:13+0000","review-fonds-gehandicaptensport","/academy/ervaringen-van-alumni/review-fonds-gehandicaptensport/",{"image":1251,"is_detail_page_enabled":44,"rating":1202,"person":1258,"position":1259,"card_title":1260,"card_text":1265},{"dimensions":1252,"alt":6,"copyright":6,"url":1255,"id":1256,"edit":1257},{"width":1253,"height":1254},2554,2560,"https://images.prismic.io/behavior-change-group/aEq4arNJEFaPX5gC_Arjo-Wijnhorst-scaled.jpg?auto=format,compress","aEq4arNJEFaPX5gC",{"x":24,"y":24,"zoom":25,"background":26},"Arjo Wijnhorst","Online Marketeer",[1261],{"type":1207,"text":1262,"spans":1263,"direction":33},"Samen nadenken over gedragsverandering",[1264],{"start":24,"end":891,"type":619},"De Behavior Change Group heeft ons goed geholpen rondom Uniek Sporten Thuis, waarbij we samen nagedacht hebben hoe we mensen met een beperking kunnen motiveren om te blijven bewegen!","7e295b06-3111-4be4-8260-833adcf6c2d2",{"link_type":1174},"reviews_component$1efcf9f3-a143-4041-a480-1e72bd81e298","reviews_component","Effectmeting van je veranderaanpak | Behavior Change Group","Werkt je aanpak? In de evaluatiefase meten we het effect van je interventie, zodat je onderbouwde keuzes kunt maken voor aanscherping, borging of verdere uitrol.",{"dimensions":1273,"alt":6,"copyright":6,"url":1276,"id":875,"edit":1277},{"width":1274,"height":1275},6016,4011,"https://images.prismic.io/behavior-change-group/ajuYhFbRV8_Qfy7c_Dienst-CR-Effectmeting-opwebsite-.jpg?auto=format,compress",{"x":24,"y":24,"zoom":25,"background":26},[1279,1281],{"tag":1280},"index",{"tag":1282},"follow",[1284],{"tags":6},1783432204854]