[{"data":1,"prerenderedAt":1353},["ShallowReactive",2],{"$navigation":3,"$settings":457,"service-interventie":820,"column-content-local-10":6},{"id":4,"uid":5,"url":6,"type":5,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":16},"Z9vMShMAAC4A85J_","navigation",null,"https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ak0DvREAAC0ARrg6&integrationFieldsRef=behavior-change-group%7E3df5f660-3417-451c-a65d-d52337888650&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9vMShMAAC4A85J_%22%29+%5D%5D",[],"2025-03-20T08:05:31+0000","2026-06-30T11:58:02+0000",[12],"about",[],"nl-nl",[],{"menu_image":17,"about_title":27,"about_content":28,"about_link":34,"connect_title":46,"connect_content":47,"connect_link":51,"connect_buttons":61,"slices":86,"slices1":335},{"dimensions":18,"alt":20,"copyright":6,"url":21,"id":22,"edit":23},{"width":19,"height":19},1280,"Behavior Change Group - About","https://images.prismic.io/behavior-change-group/aDWZ7idWJ-7kSkns_Test-1.5.png?auto=format,compress","aDWZ7idWJ-7kSkns",{"x":24,"y":24,"zoom":25,"background":26},0,1,"transparent","About",[29],{"type":30,"text":31,"spans":32,"direction":33},"paragraph","Wij empoweren mensen en organisaties met inzichten en tools die hen in staat stellen om betere beslissingen te maken en blijvende veranderingen te realiseren.",[],"ltr",{"id":35,"type":36,"tags":37,"lang":14,"slug":38,"first_publication_date":39,"last_publication_date":40,"uid":12,"url":41,"link_type":42,"key":43,"isBroken":44,"text":45},"Z9vKXBMAACoA84-L","page",[],"wij-zijn-behavior-change-group","2025-03-20T07:57:18+0000","2026-02-18T17:18:37+0000","/about/","Document","070a40a0-3924-49f2-8a05-3a400a01d979",false,"Over ons","Connect",[48],{"type":30,"text":49,"spans":50,"direction":33},"Wil je samen met ons gedrag veranderen of ons team versterken? Neem gerust contact met ons op, we helpen je graag verder.",[],{"id":52,"type":12,"tags":53,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":59,"isBroken":44,"text":60},"aDgcAREAACsAlHUs",[],"bel-ons","2025-05-29T08:34:10+0000","2026-07-06T08:00:52+0000","connect","/about/connect/","47f49189-189c-4c9d-95e6-19f01b7a8f51","Neem contact op",[62,74],{"connect_button_link":63,"connect_button_icon":68},{"link_type":64,"key":65,"url":66,"text":67},"Web","901cf980-9686-4606-bf73-56168f10251a","tel:0246639627","Bellen",{"dimensions":69,"alt":6,"copyright":6,"url":71,"id":72,"edit":73},{"width":70,"height":70},64,"https://images.prismic.io/behavior-change-group/Z-O_C3dAxsiBv6bA_phone.png?auto=format,compress","Z-O_C3dAxsiBv6bA",{"x":24,"y":24,"zoom":25,"background":26},{"connect_button_link":75,"connect_button_icon":79},{"link_type":64,"key":76,"url":77,"text":78},"db138c9f-f857-4372-a7b1-0b18b2d0f8e6","mailto:info@behaviorchange.group","Mail",{"dimensions":80,"alt":6,"copyright":6,"url":83,"id":84,"edit":85},{"width":81,"height":82},62,51,"https://images.prismic.io/behavior-change-group/Z-O_CndAxsiBv6a__mail.png?auto=format,compress","Z-O_CndAxsiBv6a_",{"x":24,"y":24,"zoom":25,"background":26},[87,180,234],{"variation":88,"version":89,"items":90,"primary":91,"id":178,"slice_type":179,"slice_label":6},"default","initial",[],{"navigation_parent":92,"dropdown_title":102,"dropdown_description":103,"dropdown_read_more_link":107,"dropdown_image":111,"sub_items":117},{"id":93,"type":36,"tags":94,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":100,"isBroken":44,"text":101},"Z9vJ3RMAAC0A846m",[],"de-opleider-voor-gedragsveranderend-nederland","2025-03-20T07:55:11+0000","2026-06-30T11:41:38+0000","academy","/academy/","fe1cd9db-51f3-466c-b392-148fab8591ab","Academy","Onze Academy",[104],{"type":30,"text":105,"spans":106,"direction":33},"In onze Academy leiden we professionals op tot scherpe denkers en vaardige doeners, met trainingen die wetenschap en praktijk combineren.",[],{"id":93,"type":36,"tags":108,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":109,"isBroken":44,"text":110},[],"99b783b5-d8a4-43c9-afa8-02ead1b152e2","Meer over onze Academy",{"dimensions":112,"alt":113,"copyright":6,"url":114,"id":115,"edit":116},{"width":19,"height":19},"Behavior Change Group - Academy","https://images.prismic.io/behavior-change-group/aEHQp7h8WN-LVrmK_Test-1.28.png?auto=format,compress","aEHQp7h8WN-LVrmK",{"x":24,"y":24,"zoom":25,"background":26},[118,123,134,145,156,166],{"sub_item":119},{"id":93,"type":36,"tags":120,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":121,"isBroken":44,"text":122},[],"398e85bf-a454-43e4-9c5c-c18ea8b729c8","Overzicht",{"sub_item":124},{"id":125,"type":98,"tags":126,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":129,"uid":130,"url":131,"link_type":42,"key":132,"isBroken":44,"text":133},"Z9vLtRMAAC4A85GT",[],"alle-opleidingen-en-cursussen","2025-03-20T08:03:02+0000","2026-04-22T12:41:21+0000","opleidingen","/academy/opleidingen/","1e52386e-5107-41e2-8050-69c2099d8c1d","Opleidingen",{"sub_item":135},{"id":136,"type":98,"tags":137,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":42,"key":143,"isBroken":44,"text":144},"aWTbIxIAACsA9cUQ",[],"alle-lezingen-en-sessies","2026-01-12T11:30:10+0000","2026-06-10T07:46:54+0000","lezingen-en-sessies","/academy/lezingen-en-sessies/","d77c9d71-7fb7-47ea-bb08-16de85b1b56d","Lezingen en sessies",{"sub_item":146},{"id":147,"type":148,"tags":149,"lang":14,"slug":150,"first_publication_date":151,"last_publication_date":152,"uid":98,"url":153,"link_type":42,"key":154,"isBroken":44,"text":155},"aBs8nBEAACcAOqAE","team",[],"white","2025-05-07T11:01:19+0000","2026-05-01T07:49:06+0000","/about/team/academy/","06e1bd28-6bec-4afb-8211-d2097e2d15b7","Docenten & Team",{"sub_item":157},{"id":158,"type":36,"tags":159,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":164,"isBroken":44,"text":165},"aEgqDBEAACoA3YGh",[],"ervaringen-van-alumni","2025-06-10T12:50:24+0000","2026-01-07T14:24:57+0000","/ervaringen-van-alumni/","8e47b712-3475-40a9-b6df-1fb9ee887fa2","Ervaringen van alumni",{"sub_item":167},{"id":168,"type":169,"tags":170,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":42,"key":176,"isBroken":44,"text":177},"aUK4XREAACgAHYHB","alumni_event",[],"behavior-change-alumni-event-2026","2025-12-17T14:11:08+0000","2026-06-04T11:23:23+0000","2026","/academy/alumni-events/2026/","80a181d6-629f-4bae-b169-0f17824fd1ee","Events","menu_item$41f9ab5e-7f97-4372-ba3a-98cf45eb72a2","menu_item",{"variation":88,"version":89,"items":181,"primary":182,"id":233,"slice_type":179,"slice_label":6},[],{"navigation_parent":183,"dropdown_title":192,"dropdown_description":193,"dropdown_read_more_link":197,"dropdown_image":201,"sub_items":207},{"id":184,"type":36,"tags":185,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":191,"isBroken":44,"text":192},"ajEV_hIAAC0Az1l1",[],"wij-staan-naast-je-als-het-echt-lastig-wordt","2026-06-16T09:23:44+0000","2026-07-06T13:11:22+0000","consultancy-en-research","/consultancy-en-research/","d9f844a3-6e79-4971-b1bb-be536503ba79","Consultancy & Research",[194],{"type":30,"text":195,"spans":196,"direction":33},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen.",[],{"id":184,"type":36,"tags":198,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":199,"isBroken":44,"text":200},[],"1ee35f1d-3502-490b-b81b-162b8f0d22df","Meer over Consultancy & Research",{"dimensions":202,"alt":6,"copyright":6,"url":204,"id":205,"edit":206},{"width":19,"height":203},1067,"https://images.prismic.io/behavior-change-group/aDWmUSdWJ-7kSkyM_Test-1.10.png?auto=format,compress","aDWmUSdWJ-7kSkyM",{"x":24,"y":24,"zoom":25,"background":26},[208,212,224],{"sub_item":209},{"id":184,"type":36,"tags":210,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":211,"isBroken":44,"text":122},[],"ce980938-2539-49c0-8ce0-9b7e2e3857da",{"sub_item":213},{"id":214,"type":215,"tags":216,"lang":14,"slug":217,"first_publication_date":218,"last_publication_date":219,"uid":220,"url":221,"link_type":42,"key":222,"isBroken":44,"text":223},"ajEWYxIAACoAz1pk","consultancy_research",[],"consultancy--en-researchdiensten","2026-06-16T09:25:40+0000","2026-06-22T11:59:17+0000","diensten","/consultancy-en-research/diensten/","2daf956f-b931-47df-aadf-bc15552146b7","Diensten",{"sub_item":225},{"id":226,"type":148,"tags":227,"lang":14,"slug":150,"first_publication_date":228,"last_publication_date":229,"uid":189,"url":230,"link_type":42,"key":231,"isBroken":44,"text":232},"akOtfhEAACwAoRYJ",[],"2026-06-30T11:54:28+0000","2026-07-01T12:44:11+0000","/about/team/consultancy-en-research/","0625b3e8-d13a-4a5c-b954-340ef98ce1d5","Het team","menu_item$6646e544-84ee-4b1e-8590-93cf4bc91da8",{"variation":88,"version":89,"items":235,"primary":236,"id":334,"slice_type":179,"slice_label":6},[],{"navigation_parent":237,"dropdown_title":245,"dropdown_description":246,"dropdown_read_more_link":250,"dropdown_image":254,"sub_items":262},{"id":238,"type":36,"tags":239,"lang":14,"slug":240,"first_publication_date":241,"last_publication_date":242,"uid":240,"url":243,"link_type":42,"key":244,"isBroken":44,"text":245},"aDtrVREAACcAmYC5",[],"insights","2025-05-31T20:49:32+0000","2026-06-30T11:34:29+0000","/insights/","e623ddf5-ff6d-4539-a997-1a9453903c64","Insights",[247],{"type":30,"text":248,"spans":249,"direction":33},"Gedragsverandering begint bij begrijpen. Daarom delen we inzichten die echt het verschil maken. Praktisch, onderbouwd en direct toepasbaar.",[],{"id":238,"type":36,"tags":251,"lang":14,"slug":240,"first_publication_date":241,"last_publication_date":242,"uid":240,"url":243,"link_type":42,"key":252,"isBroken":44,"text":253},[],"5c6943a0-5d2d-4371-9811-4c8090f79ed1","Bekijk alle insights",{"dimensions":255,"alt":258,"copyright":6,"url":259,"id":260,"edit":261},{"width":256,"height":257},562,553,"Behavior Change group - Insights","https://images.prismic.io/behavior-change-group/aEg7Z7h8WN-LV8Bp_oog-8.png?auto=format,compress","aEg7Z7h8WN-LV8Bp",{"x":24,"y":24,"zoom":25,"background":26},[263,267,279,290,301,312,323],{"sub_item":264},{"id":238,"type":36,"tags":265,"lang":14,"slug":240,"first_publication_date":241,"last_publication_date":242,"uid":240,"url":243,"link_type":42,"key":266,"isBroken":44,"text":122},[],"508c8cab-9f01-4ed8-8c0b-cbbc11f54f1d",{"sub_item":268},{"id":269,"type":270,"tags":271,"lang":14,"slug":272,"first_publication_date":273,"last_publication_date":274,"uid":275,"url":276,"link_type":42,"key":277,"isBroken":44,"text":278},"aDr-HhEAAC4AmOGx","insights_category",[],"laatste-blogs-en-videos","2025-05-31T13:03:28+0000","2026-01-07T14:17:42+0000","blogs-en-videos","/insights/blogs-en-videos/","178d81df-3e75-45c0-ad51-779530abcbfa","Blogs en Video's",{"sub_item":280},{"id":281,"type":270,"tags":282,"lang":14,"slug":283,"first_publication_date":284,"last_publication_date":285,"uid":286,"url":287,"link_type":42,"key":288,"isBroken":44,"text":289},"aEnmuBMAACsAhPPI",[],"laatste-casussen","2025-06-11T20:27:46+0000","2026-01-07T14:44:05+0000","casussen","/insights/casussen/","0644e8ff-80ec-42c9-ac78-fc0f4b414785","Casussen",{"sub_item":291},{"id":292,"type":270,"tags":293,"lang":14,"slug":294,"first_publication_date":295,"last_publication_date":296,"uid":297,"url":298,"link_type":42,"key":299,"isBroken":44,"text":300},"aDr_qREAACwAmOQQ",[],"webinars-die-je-inspireren","2025-05-31T13:10:03+0000","2026-01-07T14:28:23+0000","webinars","/insights/webinars/","d0ee7980-5035-44f7-b04c-7e6572f4d295","Webinars",{"sub_item":302},{"id":303,"type":270,"tags":304,"lang":14,"slug":305,"first_publication_date":306,"last_publication_date":307,"uid":308,"url":309,"link_type":42,"key":310,"isBroken":44,"text":311},"aDr_thEAAC0AmOQo",[],"tools-die-je-verder-brengen","2025-05-31T13:10:16+0000","2026-06-04T09:54:45+0000","tools","/insights/tools/","eba524b5-312f-4e89-a7bd-282fc3ca3e0f","Tools",{"sub_item":313},{"id":314,"type":270,"tags":315,"lang":14,"slug":316,"first_publication_date":317,"last_publication_date":318,"uid":319,"url":320,"link_type":42,"key":321,"isBroken":44,"text":322},"aDr-LREAACkAmOHJ",[],"podcasts-die-je-blijft-luisteren","2025-05-31T13:03:43+0000","2026-06-04T12:34:43+0000","podcasts","/insights/podcasts/","a3474891-fa2e-418a-8b6b-1d9b53c245ff","Podcasts",{"sub_item":324},{"id":325,"type":270,"tags":326,"lang":14,"slug":327,"first_publication_date":328,"last_publication_date":329,"uid":330,"url":331,"link_type":42,"key":332,"isBroken":44,"text":333},"aPjISBEAACgAji3f",[],"laatste-themas","2025-10-22T12:04:28+0000","2025-11-03T09:10:09+0000","themas","/insights/themas/","d120ba54-4987-4d13-9244-fff0996fb692","Thema's","menu_item$2dd386fc-e28a-42ca-9799-16a00f649fb3",[336,351,381,410,443,450],{"variation":88,"version":89,"items":337,"primary":338,"id":349,"slice_type":350,"slice_label":6},[],{"navigation_item":339},{"id":340,"type":36,"tags":341,"lang":14,"slug":342,"first_publication_date":343,"last_publication_date":344,"uid":345,"url":346,"link_type":42,"key":347,"isBroken":44,"text":348},"Z9gVvBIAAC0AhYaY",[],"always-one-move-ahead","2025-03-17T12:29:50+0000","2026-06-25T14:18:06+0000","home","/","6f0a57f2-6857-498f-b242-d8df0982a75a","Home","menu_item_mobile$e4e4c656-62cf-4167-8622-a621a2c5769a","menu_item_mobile",{"variation":352,"version":89,"items":353,"primary":354,"id":380,"slice_type":350,"slice_label":6},"withSubItems",[],{"navigation_item":101,"sub_items":355},[356,360,364,368,372,376],{"sub_item":357},{"id":93,"type":36,"tags":358,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":359,"isBroken":44,"text":122},[],"b9afc25b-7946-4d71-808e-dd7dc24310cb",{"sub_item":361},{"id":125,"type":98,"tags":362,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":129,"uid":130,"url":131,"link_type":42,"key":363,"isBroken":44,"text":133},[],"3a2c2a0f-8093-4926-8080-26fe958ebfb4",{"sub_item":365},{"id":136,"type":98,"tags":366,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":42,"key":367,"isBroken":44,"text":144},[],"33fdd139-915a-4337-a27f-e0c35dee4430",{"sub_item":369},{"id":147,"type":148,"tags":370,"lang":14,"slug":150,"first_publication_date":151,"last_publication_date":152,"uid":98,"url":153,"link_type":42,"key":371,"isBroken":44,"text":155},[],"bbf88706-7405-4dcb-9f7b-a1583f542ae5",{"sub_item":373},{"id":158,"type":36,"tags":374,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":375,"isBroken":44,"text":165},[],"78496193-cd38-4c53-9871-7c20e79f2fee",{"sub_item":377},{"id":168,"type":169,"tags":378,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":42,"key":379,"isBroken":44,"text":177},[],"8c0fff3a-5119-45f1-8b51-de1f3ac12a29","menu_item_mobile$f31c8cf6-6bd5-4658-ae53-ed6804ccaebf",{"variation":352,"version":89,"items":382,"primary":383,"id":409,"slice_type":350,"slice_label":6},[],{"navigation_item":192,"sub_items":384},[385,389,399],{"sub_item":386},{"id":184,"type":36,"tags":387,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":388,"isBroken":44,"text":122},[],"b5df1267-2eb5-4238-90ed-be7c7f9b02b0",{"sub_item":390},{"id":391,"type":392,"tags":393,"lang":14,"slug":394,"first_publication_date":395,"last_publication_date":396,"uid":220,"url":397,"link_type":42,"key":398,"isBroken":44,"text":223},"Z9xH9xIAAC4AHwAb","consultancy",[],"consultancy-diensten","2025-03-20T16:53:13+0000","2026-04-08T08:34:41+0000","/consultancy/diensten/","1e75e369-e6e3-4c3e-9d60-8d193bdc7052",{"sub_item":400},{"id":401,"type":148,"tags":402,"lang":14,"slug":150,"first_publication_date":403,"last_publication_date":404,"uid":405,"url":406,"link_type":42,"key":407,"isBroken":44,"text":408},"aDW8exMAACwAFYBX",[],"2025-05-27T13:22:05+0000","2026-07-01T12:23:51+0000","behaviorchangegroup","/about/team/behaviorchangegroup/","3aaed79b-b3f5-4ab9-b3fb-87fce4c135ce","De adviseurs","menu_item_mobile$a9285884-95cf-4d8b-b0a3-c464a75d27a5",{"variation":352,"version":89,"items":411,"primary":412,"id":442,"slice_type":350,"slice_label":6},[],{"navigation_item":245,"sub_items":413},[414,418,422,426,430,434,438],{"sub_item":415},{"id":238,"type":36,"tags":416,"lang":14,"slug":240,"first_publication_date":241,"last_publication_date":242,"uid":240,"url":243,"link_type":42,"key":417,"isBroken":44,"text":122},[],"edcbcf96-d4a7-4b1e-bbda-02bfda05b3d8",{"sub_item":419},{"id":269,"type":270,"tags":420,"lang":14,"slug":272,"first_publication_date":273,"last_publication_date":274,"uid":275,"url":276,"link_type":42,"key":421,"isBroken":44,"text":278},[],"eac4bedd-53b3-412b-8317-97473404a624",{"sub_item":423},{"id":281,"type":270,"tags":424,"lang":14,"slug":283,"first_publication_date":284,"last_publication_date":285,"uid":286,"url":287,"link_type":42,"key":425,"isBroken":44,"text":289},[],"550c87b3-f748-4445-8f02-8cbcbff837cd",{"sub_item":427},{"id":292,"type":270,"tags":428,"lang":14,"slug":294,"first_publication_date":295,"last_publication_date":296,"uid":297,"url":298,"link_type":42,"key":429,"isBroken":44,"text":300},[],"731564fd-52e0-4c01-bbbc-73874e620752",{"sub_item":431},{"id":303,"type":270,"tags":432,"lang":14,"slug":305,"first_publication_date":306,"last_publication_date":307,"uid":308,"url":309,"link_type":42,"key":433,"isBroken":44,"text":311},[],"4ac657ea-501c-4cb2-9f20-40f68430a6d8",{"sub_item":435},{"id":314,"type":270,"tags":436,"lang":14,"slug":316,"first_publication_date":317,"last_publication_date":318,"uid":319,"url":320,"link_type":42,"key":437,"isBroken":44,"text":322},[],"4cc69930-5156-4ab6-a1fc-8b4de4a14e82",{"sub_item":439},{"id":325,"type":270,"tags":440,"lang":14,"slug":327,"first_publication_date":328,"last_publication_date":329,"uid":330,"url":331,"link_type":42,"key":441,"isBroken":44,"text":333},[],"70101393-38f5-40d5-924a-411c4ae1b787","menu_item_mobile$c29ca7ed-3f5d-42b0-8d4c-60f96d3a1301",{"variation":88,"version":89,"items":444,"primary":445,"id":449,"slice_type":350,"slice_label":6},[],{"navigation_item":446},{"id":35,"type":36,"tags":447,"lang":14,"slug":38,"first_publication_date":39,"last_publication_date":40,"uid":12,"url":41,"link_type":42,"key":448,"isBroken":44,"text":27},[],"755e663f-d066-40f0-98fe-2b1390983719","menu_item_mobile$21a2ad16-8456-4abb-95b7-8ea734e61bb9",{"variation":88,"version":89,"items":451,"primary":452,"id":456,"slice_type":350,"slice_label":6},[],{"navigation_item":453},{"id":52,"type":12,"tags":454,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":455,"isBroken":44,"text":46},[],"5c9126f8-517a-469c-8143-d969e52b4c8e","menu_item_mobile$11100e69-fd39-41f5-ae15-ee5c2362edca",{"id":458,"uid":6,"url":6,"type":459,"href":460,"tags":461,"first_publication_date":462,"last_publication_date":463,"slugs":464,"linked_documents":465,"lang":14,"alternate_languages":466,"data":467},"Z9gV2hIAACwAhYbT","settings","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ak0DvREAAC0ARrg6&integrationFieldsRef=behavior-change-group%7E3df5f660-3417-451c-a65d-d52337888650&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9gV2hIAACwAhYbT%22%29+%5D%5D",[],"2025-03-17T12:30:21+0000","2026-07-06T11:11:12+0000",[459],[],[],{"active_campaign_main_list":468,"confirmation_page_consultation":473,"confirmation_page_course_signup":483,"confirmation_page_alumni_signup":491,"confirmation_page_course_2nd_phase":500,"confirmation_page_incompany":509,"confirmation_page_download":518,"confirmation_page_webinar":527,"confirmation_page_tool":536,"confirmation_page_connect":545,"confirmation_page_job_application":553,"confirmation_page_request_a_quote":562,"confirmation_page_session":571,"confirmation_page_lecture":579,"confirmation_page_workshop":582,"brochure_popup_spam_text":585,"fallback_meta_title":586,"fallback_meta_description":587,"fallback_meta_image":588,"label_watch_video":595,"label_remaining_spots":596,"label_remaining_spot":597,"label_remaining_spots_pill":598,"label_remaining_spot_pill":599,"label_bookings_full":600,"reading_time_label":601,"watching_time_label":602,"listening_time_label":603,"newsletter_form_image":604,"newsletter_form_title":611,"newsletter_form_list":620,"newsletter_form_f_name_placeholder":627,"newsletter_form_l_name_placeholder":628,"newsletter_form_email_placeholder":629,"newsletter_form_consent_text":630,"newsletter_form_button_text":657,"newsletter_form_thank_you_message":658,"newsletter_form_active_campaign_list":659,"newsletter_form_active_campaign_stage":6,"newsletter_form_active_campaign_tags":663,"contact_form_image":670,"contact_form_title":673,"text":6,"contact_form_name_text":627,"contact_form_organisation_text":682,"contact_form_phone_text":683,"contact_form_email_text":629,"contact_form_message_text":684,"contact_form_button_text":60,"contact_form_thank_you_message":685,"contact_form_active_campaign_list":6,"contact_form_active_campaign_stage":6,"contact_form_active_campaign_tags":686,"tools_form_image":688,"tools_form_title":694,"tools_form_list":698,"tools_form_f_name_placeholder":627,"tools_form_l_name_placeholder":628,"tools_form_email_placeholder":629,"tools_form_consent_text":704,"tools_form_privacy_agreement_text":708,"tools_form_button_text":727,"tools_form_thank_you_message":728,"webinar_form_image":729,"webinar_form_title":734,"webinar_form_name_text":627,"webinar_form_lastname_text":628,"webinar_form_organisation_text":682,"webinar_form_phone_text":683,"webinar_form_email_text":629,"webinar_form_message_text":738,"webinar_form_keep_informed_text":706,"webinar_form_call_permission_text":739,"webinar_form_button_text":740,"webinar_form_thank_you_message":741,"suggest_topic_form_image":742,"suggest_topic_form_title":748,"suggest_topic_form_name_text":752,"suggest_topic_form_email_text":753,"suggest_topic_form_message_text":754,"suggest_topic_form_button_text":755,"suggest_topic_form_thank_you_text":756,"page_background_color":150,"navigation_background_color":757,"slices10":758,"interest_list_first_name_text":627,"interest_list_last_name_text":628,"interest_list_phone_number_text":683,"interest_list_email_text":629,"interest_list_button_text":798,"thema_form_title":799,"thema_form_name_text":752,"thema_form_organisation_text":682,"thema_form_phone_text":683,"thema_form_email_text":629,"thema_form_message_text":684,"thema_form_consent_text":803,"thema_form_button_text":819,"thema_form_thank_you_message":685},{"type":469,"id":470,"name":471,"description":472},"list","2","BCA - Main","List ID: 2",{"id":474,"type":475,"tags":476,"lang":14,"slug":477,"first_publication_date":478,"last_publication_date":479,"uid":480,"url":481,"link_type":42,"key":482,"isBroken":44},"aAo8uREAAC0AXI6J","confirmation",[],"bevestiging-adviesgesprek","2025-04-24T13:29:44+0000","2026-01-12T09:21:00+0000","adviesgesprek-confirmation","/bevestiging/adviesgesprek-confirmation/","61529cb5-1b5e-477f-8ee2-8f04a2d09afa",{"id":484,"type":475,"tags":485,"lang":14,"slug":486,"first_publication_date":487,"last_publication_date":488,"uid":98,"url":489,"link_type":42,"key":490,"isBroken":44},"aAphQBEAAC0AXMqh",[],"gefeliciteerd-met-je-nieuwe-uitdaging","2025-04-24T16:07:27+0000","2026-01-12T09:18:45+0000","/bevestiging/academy/","87baabde-e426-41bb-b27f-99563772d353",{"id":492,"type":475,"tags":493,"lang":14,"slug":494,"first_publication_date":495,"last_publication_date":496,"uid":497,"url":498,"link_type":42,"key":499,"isBroken":44},"aV_SDBIAAC4A7eP8",[],"je-voorkeuren-zijn-opgeslagen","2026-01-08T15:51:10+0000","2026-03-13T11:13:09+0000","alumni-events","/bevestiging/alumni-events/","f5786a4d-4a7f-429c-858f-56e4fffc2fd5",{"id":501,"type":475,"tags":502,"lang":14,"slug":503,"first_publication_date":504,"last_publication_date":505,"uid":506,"url":507,"link_type":42,"key":508,"isBroken":44},"aNOb_RIAACsAhOD-",[],"dank-voor-je-inschrijving","2025-09-24T07:21:59+0000","2026-01-12T09:18:08+0000","tweede-stap-aanmelding","/bevestiging/tweede-stap-aanmelding/","eb0563de-033f-4064-9997-9b93c2eaae9c",{"id":510,"type":475,"tags":511,"lang":14,"slug":512,"first_publication_date":513,"last_publication_date":514,"uid":515,"url":516,"link_type":42,"key":517,"isBroken":44},"aJnuhBIAAC4AEQ1V",[],"bedankt-voor-je-aanvraag","2025-08-11T13:22:28+0000","2026-07-06T12:07:53+0000","incompany","/bevestiging/incompany/","8c97f048-012d-41b8-b4ea-dc4fb934e05e",{"id":519,"type":475,"tags":520,"lang":14,"slug":521,"first_publication_date":522,"last_publication_date":523,"uid":524,"url":525,"link_type":42,"key":526,"isBroken":44},"aApiEBEAACcAXMvv",[],"je-ontvangt-de-brochure-in-je-mail","2025-04-24T16:10:23+0000","2026-07-06T12:05:26+0000","download","/bevestiging/download/","f0d0f413-db40-498c-98c7-1949064575f7",{"id":528,"type":475,"tags":529,"lang":14,"slug":530,"first_publication_date":531,"last_publication_date":532,"uid":533,"url":534,"link_type":42,"key":535,"isBroken":44},"aApi1BEAACcAXM0k",[],"jeinschrijvingis-gelukt-leuk-dat-je-hebt-gekozen-voor-de-webinar","2025-04-24T16:12:45+0000","2026-01-12T09:08:53+0000","webinar","/bevestiging/webinar/","be767942-8e6b-45a6-95ec-fbc109c30e41",{"id":537,"type":475,"tags":538,"lang":14,"slug":539,"first_publication_date":540,"last_publication_date":541,"uid":542,"url":543,"link_type":42,"key":544,"isBroken":44},"aBoifBMAACwAHrm_",[],"je-tool-is-binnen","2025-05-06T14:54:14+0000","2026-07-06T12:06:48+0000","tool","/bevestiging/tool/","c43780f1-f333-420c-9c1f-931608eacff1",{"id":546,"type":475,"tags":547,"lang":14,"slug":548,"first_publication_date":549,"last_publication_date":550,"uid":57,"url":551,"link_type":42,"key":552,"isBroken":44},"aBoitxMAAC4AHroo",[],"je-vraag-is-binnen","2025-05-06T14:55:22+0000","2026-07-06T12:08:51+0000","/bevestiging/connect/","e52143b9-a1f0-4467-9a69-0894e449f944",{"id":554,"type":475,"tags":555,"lang":14,"slug":556,"first_publication_date":557,"last_publication_date":558,"uid":559,"url":560,"link_type":42,"key":561,"isBroken":44},"aApjQREAAC0AXM3O",[],"bedankt-voor-je-sollicitatie","2025-04-24T16:14:27+0000","2026-01-12T09:20:16+0000","sollicitatie","/bevestiging/sollicitatie/","801d75d8-8a5f-4cf3-a3be-aebd15ff8966",{"id":563,"type":475,"tags":564,"lang":14,"slug":565,"first_publication_date":566,"last_publication_date":567,"uid":568,"url":569,"link_type":42,"key":570,"isBroken":44},"aW4ZhBEAACcAhc_P",[],"bedankt-voor-het-aanvragen-van-een-offerte","2026-01-19T11:46:48+0000","2026-04-03T11:45:56+0000","vraag-offerte-aan","/bevestiging/vraag-offerte-aan/","a5744e0b-eca6-4697-b2b7-ba6140f37d17",{"id":572,"type":475,"tags":573,"lang":14,"slug":521,"first_publication_date":574,"last_publication_date":575,"uid":576,"url":577,"link_type":42,"key":578,"isBroken":44},"aeYjaBIAACgAWkJ1",[],"2026-04-20T13:10:06+0000","2026-04-20T13:32:12+0000","download-sessies","/bevestiging/download-sessies/","046e0035-e1dc-45d2-b251-a7972ea2ad6e",{"id":572,"type":475,"tags":580,"lang":14,"slug":521,"first_publication_date":574,"last_publication_date":575,"uid":576,"url":577,"link_type":42,"key":581,"isBroken":44},[],"df8eb8fa-0db6-41ea-8d1d-20044856779a",{"id":572,"type":475,"tags":583,"lang":14,"slug":521,"first_publication_date":574,"last_publication_date":575,"uid":576,"url":577,"link_type":42,"key":584,"isBroken":44},[],"f656900e-c7a4-4a4e-93d4-88737d43b255","Niets ontvangen? Kijk ook even in je spam.","Behavior Change Group | Experts in Gedragsverandering & Duurzame Impact","Behavior Change Group helpt individuen en organisaties bij het maken van betere beslissingen en duurzame gedragsverandering. Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":88,"version":89,"items":783,"primary":784,"id":796,"slice_type":797,"slice_label":6},[],{"scroll_id":6,"reusable_content":785,"section_title":794,"items":795,"has_margin_bottom":767},{"id":786,"type":787,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"link_type":42,"key":793,"isBroken":44},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[800],{"type":613,"text":801,"spans":802,"direction":33},"Of vul dit formulier in",[],[804],{"type":30,"text":805,"spans":806,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[807,810],{"start":635,"end":636,"type":637,"data":808},{"id":639,"type":36,"tags":809,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],{"start":647,"end":811,"type":637,"data":812},65,{"id":813,"type":36,"tags":814,"lang":14,"slug":815,"first_publication_date":816,"last_publication_date":817,"uid":815,"url":818,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":821,"uid":822,"url":823,"type":824,"href":825,"tags":826,"first_publication_date":827,"last_publication_date":828,"slugs":829,"linked_documents":830,"lang":14,"alternate_languages":831,"data":832},"ajEYLRIAAC4Az161","interventie","/consultancy-en-research/diensten/verandertraject/interventie/","service","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ak0DvREAAC0ARrg6&integrationFieldsRef=behavior-change-group%7E3df5f660-3417-451c-a65d-d52337888650&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajEYLRIAAC4Az161%22%29+%5D%5D",[],"2026-06-16T09:32:49+0000","2026-06-29T14:09:23+0000",[822],[],[],{"page_background_color":150,"navigation_background_color":833,"title":834,"short_description":835,"list_image":836,"parent_service":843,"slices":861,"meta_title":1340,"meta_description":1341,"meta_image":1342,"robots_meta_tags":1346,"active_campaign_list":6,"active_campaign_stage":6,"active_campaign_tags":1351},"sky-blue","Interventie","We vertalen de analyse naar een doordachte strategie en slimme interventiemiddelen die jouw doelgroep activeren en in beweging brengen.",{"dimensions":837,"alt":6,"copyright":6,"url":840,"id":841,"edit":842},{"width":838,"height":839},1001,1000,"https://images.prismic.io/behavior-change-group/BuOhmqUbf3Ap-We2_Interventie.png?auto=format,compress","BuOhmqUbf3Ap-We2",{"x":24,"y":24,"zoom":25,"background":26},{"id":844,"type":824,"tags":845,"lang":14,"slug":846,"first_publication_date":847,"last_publication_date":848,"uid":846,"url":849,"data":850,"link_type":42,"key":860,"isBroken":44},"ajEXKRIAACkAz1w_",[],"verandertraject","2026-06-16T09:29:04+0000","2026-06-29T13:08:55+0000","/consultancy-en-research/diensten/verandertraject/",{"list_image":851,"short_description":858,"title":859},{"dimensions":852,"alt":6,"copyright":6,"url":853,"id":854,"edit":855},{"width":839,"height":839},"https://images.prismic.io/behavior-change-group/aj0NE1bRV8_Qf3rI_Verandertraject.png?auto=format%2Ccompress&rect=50%2C50%2C901%2C901&w=1000&h=1000","aj0NE1bRV8_Qf3rI",{"x":856,"y":856,"zoom":857,"background":26},50,1.11,"In een verandertraject analyseren we je vraagstuk op systematische wijze. Op basis van deze inzichten ontwikkelen we een onderbouwde strategie met kansrijke interventies. Of het nu gaat om een maatschappelijke transitie, complexe cultuurverandering of specifiek doelgedrag.","Verandertraject","54769b9f-829b-403b-8e79-4b6b7b203fe9",[862,882,925,948,968,987,998,1044,1064,1157,1175,1245],{"variation":863,"version":89,"items":864,"primary":865,"id":880,"slice_type":881,"slice_label":6},"vertical",[],{"title":866,"text":869,"image":870,"video":877,"embed_video_url":879,"bg_color":833},[867],{"type":764,"text":834,"spans":868,"direction":33},[],"Zet inzicht om in actie met een aanpak die je doelgroep activeert. Wij ontwerpen de strategie en de middelen die nodig zijn om de stap van begrijpen naar veranderen te zetten.",{"dimensions":871,"alt":6,"copyright":6,"url":874,"id":875,"edit":876},{"width":872,"height":873},1065,710,"https://images.prismic.io/behavior-change-group/ajuOF1bRV8_Qfys0_DSC00113.jpg?auto=format,compress&rect=0,0,6000,4000&w=1065&h=710","ajuOF1bRV8_Qfys0",{"x":24,"y":24,"zoom":25,"background":26},{"link_type":878},"Media",{},"hero$76fd0eaa-d5d4-44c6-b127-43fa94e37348","hero",{"variation":88,"version":89,"items":883,"primary":884,"id":924,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":885,"has_margin_top":44,"has_margin_bottom":767},[886,892,895,898,902,905,909,912,915,918,921],{"type":613,"text":887,"spans":888,"direction":33},"De overgang van analyse naar uitvoering",[889,891],{"start":890,"end":636,"type":619},29,{"start":890,"end":636,"type":681},{"type":30,"text":893,"spans":894,"direction":33},"Uitgebreide analyses hebben pas waarde als je ze goed vertaalt naar concrete middelen. Alleen met de juiste strategie en toepassing van die strategie beweeg je je doelgroep. ",[],{"type":30,"text":896,"spans":897,"direction":33},"Wij bouwen die brug door wetenschappelijke principes te gebruiken als fundament voor creatieve oplossingen die werken. Dit doen we met:",[],{"type":899,"text":900,"spans":901,"direction":33},"list-item","onderbouwde gedragsstrategieën",[],{"type":899,"text":903,"spans":904,"direction":33},"effectieve interventies",[],{"type":906,"text":907,"spans":908,"direction":33},"heading3","De gedragsstrategie als richting voor je veranderaanpak",[],{"type":30,"text":910,"spans":911,"direction":33},"Een strategie vanuit gedragswetenschap helpt je om richting te geven aan je veranderaanpak. Geen losse acties, maar een doordacht plan met een duidelijke boodschap. Wij maken dit plan voor je en selecteren, prioriteren en faseren verandertechnieken. Zo zorgen we voor een strategie die aansluit bij menselijk gedrag en jouw doelen. Wetenschappelijk onderbouwd en praktisch toepasbaar.",[],{"type":30,"text":913,"spans":914,"direction":33},"Wij maken strategieën voor: ",[],{"type":899,"text":916,"spans":917,"direction":33},"volledige interventies",[],{"type":899,"text":919,"spans":920,"direction":33},"communicatiemiddelen",[],{"type":899,"text":922,"spans":923,"direction":33},"campagnes",[],"text_content$47e23f18-963b-45a4-86ff-ffb56fdec3eb",{"variation":926,"version":89,"items":927,"primary":928,"id":946,"slice_type":947,"slice_label":6},"withMultipleCards",[],{"cards":929,"has_margin_bottom":767},[930],{"icon":931,"text":936,"bg_color":945},{"dimensions":932,"alt":6,"copyright":6,"url":933,"id":934,"edit":935},{"width":839,"height":838},"https://images.prismic.io/behavior-change-group/aj0NBlbRV8_Qf3qu_Gedragsinterventie.png?auto=format,compress","aj0NBlbRV8_Qf3qu",{"x":24,"y":24,"zoom":25,"background":26},[937],{"type":30,"text":938,"spans":939,"direction":33},"Gedragsstrategie: we geven onderbouwd richting aan de veranderaanpak.",[940],{"start":24,"end":941,"type":637,"data":942},17,{"link_type":64,"url":943,"target":944},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/interventie/gedragsstrategie/","_self","light-blue","goal_setting_card$f3eecf5a-00e3-4c0d-9915-d26c918de37c","goal_setting_card",{"variation":88,"version":89,"items":949,"primary":950,"id":967,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":951,"has_margin_top":44,"has_margin_bottom":767},[952,961,964],{"type":30,"text":953,"spans":954,"direction":33},"Bekijk hier een voorbeeld van een campagnestrategie ",[955],{"start":956,"end":957,"type":637,"data":958},7,11,{"link_type":64,"url":959,"target":960},"https://behaviorchange.group/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/","_blank",{"type":906,"text":962,"spans":963,"direction":33},"Effectieve interventies",[],{"type":30,"text":965,"spans":966,"direction":33},"Succesvolle verandering ontstaat wanneer de aanpak aansluit bij wat de doelgroep drijft of tegenhoudt. Wij helpen je om inzichten om te zetten in actie. We schrijven overtuigende teksten, selecteren en ontwikkelen beeldmateriaal of ontwerpen ruimtelijke interventies voor in de buitenlucht. Dit doen we soms met onze creatieve samenwerkingspartners, maar altijd in nauwe samenwerking met jou. Zo zorgen we ervoor dat de middelen goed aansluiten bij de bestaande omgeving, processen en huisstijl.",[],"text_content$54303ff6-6d18-4d00-83cf-b18612dc5356",{"variation":926,"version":89,"items":969,"primary":970,"id":986,"slice_type":947,"slice_label":6},[],{"cards":971,"has_margin_bottom":767},[972],{"icon":973,"text":978,"bg_color":945},{"dimensions":974,"alt":6,"copyright":6,"url":975,"id":976,"edit":977},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj02jVbRV8_Qf4Vf_Interventiedesign.png?auto=format,compress","aj02jVbRV8_Qf4Vf",{"x":24,"y":24,"zoom":25,"background":26},[979],{"type":30,"text":980,"spans":981,"direction":33},"Interventiedesign: we ontwikkelen effectieve interventiemiddelen van concept tot uitwerking.",[982],{"start":24,"end":983,"type":637,"data":984},18,{"link_type":64,"url":985,"target":944},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/interventie/interventiedesign/","goal_setting_card$feb6617a-9311-42ef-87b5-57ce9f9136f3",{"variation":88,"version":89,"items":988,"primary":989,"id":997,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":990,"has_margin_top":44,"has_margin_bottom":767},[991,994],{"type":30,"text":992,"spans":993,"direction":33},"Ook wanneer je zelf al middelen hebt ontwikkeld, verhogen we de impact door deze te optimaliseren vanuit gedragsperspectief. Zo zorgen we er samen voor dat de interventie doet wat zij moet doen: jouw doelgroep werkelijk in beweging krijgen. ",[],{"type":30,"text":995,"spans":996,"direction":33},"Dit doen we op deze manieren:",[],"text_content$08501cee-e3a7-4a00-99f4-f8c0ef71c4c8",{"variation":926,"version":89,"items":999,"primary":1000,"id":1043,"slice_type":947,"slice_label":6},[],{"cards":1001,"has_margin_bottom":767},[1002,1016,1030],{"icon":1003,"text":1008,"bg_color":945},{"dimensions":1004,"alt":6,"copyright":6,"url":1005,"id":1006,"edit":1007},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0M_VbRV8_Qf3qc_Concepttest.png?auto=format,compress","aj0M_VbRV8_Qf3qc",{"x":24,"y":24,"zoom":25,"background":26},[1009],{"type":30,"text":1010,"spans":1011,"direction":33},"Concepttest: we vergelijken het effect van diverse concepten op emoties, gedragsbepalers en de intentie van de doelgroep.",[1012],{"start":24,"end":1013,"type":637,"data":1014},12,{"link_type":64,"url":1015,"target":944},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/interventie/concepttest/",{"icon":1017,"text":1022,"bg_color":945},{"dimensions":1018,"alt":6,"copyright":6,"url":1019,"id":1020,"edit":1021},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NElbRV8_Qf3rG_Review-op.png?auto=format,compress","aj0NElbRV8_Qf3rG",{"x":24,"y":24,"zoom":25,"background":26},[1023],{"type":30,"text":1024,"spans":1025,"direction":33},"Review op concepten en creatie: we kijken met een gedragsbril naar  je interventiemiddelen en geven handvatten waarmee je ze nog beter kunt maken.",[1026],{"start":24,"end":1027,"type":637,"data":1028},31,{"link_type":64,"url":1029,"target":944},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/interventie/review-op-concepten-en-creatie/",{"icon":1031,"text":1036,"bg_color":945},{"dimensions":1032,"alt":6,"copyright":6,"url":1033,"id":1034,"edit":1035},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0M_FbRV8_Qf3qa_Communicatiescan.png?auto=format,compress","aj0M_FbRV8_Qf3qa",{"x":24,"y":24,"zoom":25,"background":26},[1037],{"type":30,"text":1038,"spans":1039,"direction":33},"Communicatiescan: met behulp van AI maken onze gedragsspecialisten je brief of communicatiemateriaal binnen 24 uur effectiever.",[1040],{"start":24,"end":941,"type":637,"data":1041},{"link_type":64,"url":1042,"target":944},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/interventie/communicatiescan/","goal_setting_card$9441a502-c6bc-4fa3-9af0-86c22a7c2f6c",{"variation":1045,"version":89,"items":1046,"primary":1047,"id":1062,"slice_type":1063,"slice_label":6},"fullWidthEqualHeights",[],{"left_image":1048,"right_image":1055,"has_margin_bottom":767},{"dimensions":1049,"alt":6,"copyright":6,"url":1052,"id":1053,"edit":1054},{"width":1050,"height":1051},6000,4000,"https://images.prismic.io/behavior-change-group/ajuRCFbRV8_Qfy1Q_DSC03203.jpeg?auto=format,compress","ajuRCFbRV8_Qfy1Q",{"x":24,"y":24,"zoom":25,"background":26},{"dimensions":1056,"alt":6,"copyright":6,"url":1059,"id":1060,"edit":1061},{"width":1057,"height":1058},1024,576,"https://images.prismic.io/behavior-change-group/aOYdKZ5xUNkB1uoV_Karin-Bloemen-gedrag-1024x576.png?auto=format,compress","aOYdKZ5xUNkB1uoV",{"x":24,"y":24,"zoom":25,"background":26},"side_by_side_images$196b2094-a50a-4381-b384-f96f2db0b4eb","side_by_side_images",{"variation":88,"version":89,"items":1065,"primary":1066,"id":1156,"slice_type":240,"slice_label":6},[],{"title":1067,"button":1074,"button_position":1078,"has_margin_bottom":767,"top_space":6,"background_color":150,"columns":1079,"items":1080},[1068],{"type":613,"text":1069,"spans":1070,"direction":33},"Bekijk hier meer interventies in actie",[1071,1073],{"start":941,"end":1072,"type":619},38,{"start":941,"end":1072,"type":681},{"id":281,"type":270,"tags":1075,"lang":14,"slug":283,"first_publication_date":284,"last_publication_date":285,"uid":286,"url":287,"link_type":42,"key":1076,"isBroken":44,"text":1077},[],"324f082d-d0ad-471b-8fd5-a6eb898a686f","Bekijk alle casussen","below","4",[1081,1103,1122,1141],{"item":1082},{"id":1083,"type":240,"tags":1084,"lang":14,"slug":1085,"first_publication_date":1086,"last_publication_date":1087,"uid":1088,"url":1089,"data":1090,"link_type":42,"key":1102,"isBroken":44},"Z_OvPBEAACcAlpz7",[],"hoe-borg-je-kennis-van-gedrag-in-jouw-organisatie-met-behulp-van-een-externe-gedragsspecialist","2025-04-07T10:57:06+0000","2026-05-01T09:24:35+0000","kennis-van-gedrag-borgen-met-externe-gedragsspecialist","/insights/casussen/kennis-van-gedrag-borgen-met-externe-gedragsspecialist/",{"featured_image":1091,"title":1099,"type":1100,"description":1101},{"dimensions":1092,"alt":6,"copyright":6,"url":1095,"id":1096,"edit":1097},{"width":1093,"height":1094},800,400,"https://images.prismic.io/behavior-change-group/aD6g3bh8WN-LVghT_Daantje-sky1%3A1.jpg?auto=format%2Ccompress&rect=0%2C578%2C6016%2C3008&w=800&h=400","aD6g3bh8WN-LVghT",{"x":24,"y":1098,"zoom":25,"background":26},578,"Hoe borg je kennis van gedrag in jouw organisatie? Met behulp van een externe gedragsspecialist","Casus","Kennis van gedragsverandering is cruciaal, wil je als gemeente tot een succesvolle aanpak komen voor de grote maatschappelijke uitdagingen van deze tijd. Maar met een paar uitgerolde gedragsinterventies op afval of mobiliteit ben je er nog niet. Hoe zorg je ervoor dat kennis van menselijk gedrag centraal staat in het gemeentelijk beleid dat er wordt gemaakt? En hoe krijg je de hele organisatie mee in deze ontwikkeling?","433084ec-5846-4196-b8e4-71ef423ceb31",{"item":1104},{"id":1105,"type":240,"tags":1106,"lang":14,"slug":1107,"first_publication_date":1108,"last_publication_date":1109,"uid":1107,"url":1110,"data":1111,"link_type":42,"key":1121,"isBroken":44},"aElIkxMAACoAg_jb",[],"crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt","2025-06-11T09:20:07+0000","2026-05-27T13:53:24+0000","/insights/casussen/crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt/",{"featured_image":1112,"title":1119,"type":1100,"description":1120},{"dimensions":1113,"alt":6,"copyright":6,"url":1116,"id":1117,"edit":1118},{"width":1114,"height":1115},5760,3264,"https://images.prismic.io/behavior-change-group/aOYLQ55xUNkB1uXU_AdobeStock_1344241940.jpeg?auto=format,compress","aOYLQ55xUNkB1uXU",{"x":24,"y":24,"zoom":25,"background":26},"Crisis? Hoe gedragspsychologie Nederland weerbaarder maakt","Waarom komen mensen niet in actie bij grote uitdagingen? Vaak is de opgave te groot. De sleutel: kleine, haalbare stappen die mensen wél zetten.","b1beb96a-6377-4b40-aebb-c11fa5b2921d",{"item":1123},{"id":1124,"type":240,"tags":1125,"lang":14,"slug":1126,"first_publication_date":1127,"last_publication_date":1128,"uid":1126,"url":1129,"data":1130,"link_type":42,"key":1140,"isBroken":44},"aEkjgxMAACkAg72N",[],"invorderingsbrieven-duidelijker-en-doenlijker-maken","2025-06-11T08:39:43+0000","2026-05-27T11:58:25+0000","/insights/casussen/invorderingsbrieven-duidelijker-en-doenlijker-maken/",{"featured_image":1131,"title":1138,"type":1100,"description":1139},{"dimensions":1132,"alt":6,"copyright":6,"url":1135,"id":1136,"edit":1137},{"width":1133,"height":1134},6720,4480,"https://images.prismic.io/behavior-change-group/aG0JqUMqNJQqHq8X_2025BCGMockup-Tweedeversieterugvorderingsbrief.jpg?auto=format,compress","aG0JqUMqNJQqHq8X",{"x":24,"y":24,"zoom":25,"background":26},"Invorderingsbrieven duidelijker en doenlijker maken","Hoe maak je brieven die in één oogopslag duidelijk zijn en burgers aanzetten tot actie wanneer zij hun toeslag moeten terugbetalen? In dit onderzoek ontwierpen we samen met designbureau Muzus nieuwe brieven voor het invorderingsproces van Dienst Toeslagen.","72c26ea0-3ec4-4687-b79d-03e54d647dd4",{"item":1142},{"id":1143,"type":240,"tags":1144,"lang":14,"slug":1145,"first_publication_date":1146,"last_publication_date":1147,"uid":1145,"url":1148,"data":1149,"link_type":42,"key":1155,"isBroken":44},"aOYbXRIAACsA0fs9",[],"gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar","2025-10-08T08:19:48+0000","2026-02-10T15:16:28+0000","/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/",{"featured_image":1150,"title":1153,"type":1100,"description":1154},{"dimensions":1151,"alt":6,"copyright":6,"url":1059,"id":1060,"edit":1152},{"width":1057,"height":1058},{"x":24,"y":24,"zoom":25,"background":26},"Gezond gedrag dat je wel volhoudt? Deze campagne maakt het behapbaar","Hoewel we de voordelen van een gezonde leefstijl kennen, is het vaak moeilijk om gezonde keuzes te maken. Soms gaat dit zelfs onbewust. Verleidelijke gewoonten staan ons in de weg, terwijl de gevolgen voor onze gezondheid, zoals leververvetting, onzichtbaar kunnen zijn. De uitdaging is dan ook niet zozeer het gebrek aan informatie, maar het daadwerkelijk veranderen van gedrag. Daarom ontwikkelde Behavior Change Group een gedragsstrategie voor een campagne die mensen motiveert tot gezondere keuzes.","034d116a-b5cc-4c2f-959f-c63805200e83","insights$dae24416-516e-44fc-bd13-459f7da9be7c",{"variation":1158,"version":89,"items":1159,"primary":1160,"id":1173,"slice_type":1174,"slice_label":6},"withEmailAndPhone",[],{"image":1161,"title":1167,"text":1168,"email_button_text":1169,"email_button_email":1170,"phone_button_text":1171,"phone_button_phone":1172,"has_margin_bottom":767},{"dimensions":1162,"alt":6,"copyright":6,"url":1164,"id":1165,"edit":1166},{"width":839,"height":1163},760,"https://images.prismic.io/behavior-change-group/ajktRlbRV8_QfuZ2_wolkjejanneke.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","ajktRlbRV8_QfuZ2",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten?","Neem contact met ons op om te kijken hoe we jou de inzichten kunnen geven die je nodig hebt voor effectieve gedragsverandering.","Mail Janneke","janneke@behaviorchange.group","Bel +31 24 20 22 452","+31 24 20 22 452","help$c51d501a-7e85-47ea-85b1-0af5fdcce196","help",{"variation":1176,"version":89,"items":1177,"primary":1178,"id":1244,"slice_type":797,"slice_label":6},"withBlueBackground",[],{"scroll_id":6,"reusable_content":1179,"section_title":1180,"items":1187,"has_margin_bottom":44},{"link_type":42},[1181],{"type":613,"text":1182,"spans":1183,"direction":33},"De complete aanpak voor effectieve verandering",[1184,1186],{"start":1185,"end":983,"type":619},3,{"start":1185,"end":983,"type":681},[1188,1212,1221],{"image":1189,"title":1194,"text":1195,"link":1196},{"dimensions":1190,"alt":6,"copyright":6,"url":1191,"id":1192,"edit":1193},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NDFbRV8_Qf3q6_Inzicht-1.png?auto=format,compress","aj0NDFbRV8_Qf3q6",{"x":24,"y":24,"zoom":25,"background":26},"Inzicht","Voordat we veranderen, moeten we begrijpen. We leggen de basis met een doelanalyse en een analyse naar het psychologisch landschap van de doelgroep.",{"id":1197,"type":824,"tags":1198,"lang":14,"slug":1199,"first_publication_date":1200,"last_publication_date":1201,"uid":1199,"url":1202,"data":1203,"link_type":42,"key":1210,"isBroken":44,"text":1211},"ajEX7BIAACoAz14b",[],"inzicht","2026-06-16T09:32:24+0000","2026-06-30T12:02:08+0000","/consultancy-en-research/diensten/verandertraject/inzicht/",{"list_image":1204,"short_description":1209,"title":1194},{"dimensions":1205,"alt":6,"copyright":6,"url":1206,"id":1207,"edit":1208},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/J-6vfDmYtplI8oMA_Inzicht-1.png?auto=format,compress","J-6vfDmYtplI8oMA",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen je vraag naar een helder doel en brengen het gedrag van je doelgroep in kaart. Een cruciale stap voor elke effectieve interventie.","b2885052-1ace-4525-a117-97aa0498964f","Bekijk diensten",{"image":1213,"title":834,"text":1218,"link":1219},{"dimensions":1214,"alt":6,"copyright":6,"url":1215,"id":1216,"edit":1217},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NClbRV8_Qf3q2_Interventie.png?auto=format,compress","aj0NClbRV8_Qf3q2",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen inzichten naar een effectieve aanpak. We selecteren de juiste verandertechnieken en ontwerpen interventies die werken.",{"link_type":1220},"Any",{"image":1222,"title":1227,"text":1228,"link":1229},{"dimensions":1223,"alt":6,"copyright":6,"url":1224,"id":1225,"edit":1226},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NA1bRV8_Qf3qm_Evaluatie.png?auto=format,compress","aj0NA1bRV8_Qf3qm",{"x":24,"y":24,"zoom":25,"background":26},"Evaluatie","Een effectmeting is cruciaal om te weten of je aanpak werkt. We meten het effect en adviseren hoe je de verandering kan borgen, aanscherpen of opschalen.",{"id":1230,"type":824,"tags":1231,"lang":14,"slug":1232,"first_publication_date":1233,"last_publication_date":1234,"uid":1232,"url":1235,"data":1236,"link_type":42,"key":1243,"isBroken":44,"text":1211},"ajEYRBIAACcAz18G",[],"evaluatie","2026-06-16T09:33:14+0000","2026-06-30T12:03:48+0000","/consultancy-en-research/diensten/verandertraject/evaluatie/",{"list_image":1237,"short_description":1242,"title":1227},{"dimensions":1238,"alt":6,"copyright":6,"url":1239,"id":1240,"edit":1241},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/9rvojXjlwvF16UxI_Evaluatie.png?auto=format,compress","9rvojXjlwvF16UxI",{"x":24,"y":24,"zoom":25,"background":26},"We meten het effect van je interventiemiddelen zodat je weet of je aanpak werkt en onderbouwd beslist over de uitrol of aanscherping.","20acfb7e-5dcb-4bf4-be09-a5296cbedf11","three_columns_v1$bb6be715-8ecc-44ca-a4f1-71a8f5e07539",{"variation":88,"version":89,"items":1246,"primary":1247,"id":1338,"slice_type":1339,"slice_label":6},[],{"scroll_id":6,"section_title":1248,"reviews":1249,"view_more_button":1337,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[1250,1282,1310],{"review":1251},{"id":1252,"type":1253,"tags":1254,"lang":14,"slug":1255,"first_publication_date":1256,"last_publication_date":1257,"uid":1258,"url":1259,"data":1260,"link_type":42,"key":1281,"isBroken":44},"aEq1SxMAACcAhilt","review",[],"ondernemend-en-dienstbaar","2025-06-12T11:14:11+0000","2025-06-18T10:03:47+0000","rijkswaterstaat","/academy/ervaringen-van-alumni/rijkswaterstaat/",{"image":1261,"is_detail_page_enabled":44,"rating":1271,"person":1272,"position":1273,"card_title":1274,"card_text":1280},{"dimensions":1262,"alt":6,"copyright":6,"url":1265,"id":1266,"edit":1267},{"width":1263,"height":1264},4032,3024,"https://images.prismic.io/behavior-change-group/aEq2LLNJEFaPX5ed_Guido%2520van%2520den%2520Ende.jpg?auto=format%2Ccompress&rect=1344%2C302%2C2688%2C2016&w=4032&h=3024","aEq2LLNJEFaPX5ed",{"x":1268,"y":1269,"zoom":1270,"background":26},1344,302,1.5,"5","Guido van den Ende","senior adviseur/programmamanager",[1275],{"type":1276,"text":1277,"spans":1278,"direction":33},"heading6","Ondernemend en dienstbaar",[1279],{"start":24,"end":957,"type":619},"Daan heeft zich binnen het team buitengewoon prettig weten te profileren, door enerzijds ondernemend te zijn en tegelijkertijd dienstbaar. Zijn kennisbase over gedrag kon hij regelmatig inzetten, maar vooral zijn competenties kwamen tot z'n recht: doordenken (en door denken), aanpakken en sociaal vaardig. Kortom alle lof.","003f19ad-da04-48bd-b168-5753cd0114c1",{"review":1283},{"id":1284,"type":1253,"tags":1285,"lang":14,"slug":1286,"first_publication_date":1287,"last_publication_date":1288,"uid":1289,"url":1290,"data":1291,"link_type":42,"key":1309,"isBroken":44},"aEq6PRMAACcAhjFk",[],"belangrijke-rol-bij-interventieontwikkeling","2025-06-12T11:32:05+0000","2026-06-24T08:50:42+0000","review-nationale-nederlanden","/academy/ervaringen-van-alumni/review-nationale-nederlanden/",{"image":1292,"is_detail_page_enabled":44,"rating":1271,"person":1299,"position":1300,"card_title":1301,"card_text":1308},{"dimensions":1293,"alt":6,"copyright":6,"url":1296,"id":1297,"edit":1298},{"width":1294,"height":1295},226,248,"https://images.prismic.io/behavior-change-group/aEq6c7NJEFaPX5h3_willem%2520micro.png?auto=format,compress","aEq6c7NJEFaPX5h3",{"x":24,"y":24,"zoom":25,"background":26},"Willem Los","Specialist Financiële Gezondheid en Schuldenproblematiek",[1302],{"type":1276,"text":1303,"spans":1304,"direction":33},"Belangrijke rol bij interventieontwikkeling",[1305],{"start":1306,"end":1307,"type":619},20,43,"Behavior Change Group is via Kaj Bots betrokken bij de werkgroep MKB van de NCFG en hebben een belangrijke rol gehad in het totstandkomen van de Toolbox \"Fix je Geld\".","e32045a9-6a3e-4b1c-aa75-351390805241",{"review":1311},{"id":1312,"type":1253,"tags":1313,"lang":14,"slug":1314,"first_publication_date":1315,"last_publication_date":1316,"uid":1317,"url":1318,"data":1319,"link_type":42,"key":1336,"isBroken":44},"aEq4MxMAACoAhi3w",[],"samen-nadenken-over-gedragsverandering","2025-06-12T11:23:12+0000","2025-06-18T10:05:13+0000","review-fonds-gehandicaptensport","/academy/ervaringen-van-alumni/review-fonds-gehandicaptensport/",{"image":1320,"is_detail_page_enabled":44,"rating":1271,"person":1327,"position":1328,"card_title":1329,"card_text":1335},{"dimensions":1321,"alt":6,"copyright":6,"url":1324,"id":1325,"edit":1326},{"width":1322,"height":1323},2554,2560,"https://images.prismic.io/behavior-change-group/aEq4arNJEFaPX5gC_Arjo-Wijnhorst-scaled.jpg?auto=format,compress","aEq4arNJEFaPX5gC",{"x":24,"y":24,"zoom":25,"background":26},"Arjo Wijnhorst","Online Marketeer",[1330],{"type":1276,"text":1331,"spans":1332,"direction":33},"Samen nadenken over gedragsverandering",[1333],{"start":24,"end":1334,"type":619},15,"De Behavior Change Group heeft ons goed geholpen rondom Uniek Sporten Thuis, waarbij we samen nagedacht hebben hoe we mensen met een beperking kunnen motiveren om te blijven bewegen!","7e295b06-3111-4be4-8260-833adcf6c2d2",{"link_type":1220},"reviews_component$7583d95d-9f89-484f-aa1e-d8da75e4cdcf","reviews_component","Van inzicht naar interventie | Behavior Change Group","Inzichten hebben pas waarde als je ze vertaalt naar actie. We ontwikkelen de strategie en middelen die nodig zijn om je doelgroep werkelijk in beweging te brengen.",{"dimensions":1343,"alt":6,"copyright":6,"url":1344,"id":875,"edit":1345},{"width":1050,"height":1051},"https://images.prismic.io/behavior-change-group/ajuOF1bRV8_Qfys0_DSC00113.jpg?auto=format,compress",{"x":24,"y":24,"zoom":25,"background":26},[1347,1349],{"tag":1348},"index",{"tag":1350},"follow",[1352],{"tags":6},1783432204554]