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",[],{"type":30,"text":911,"spans":912,"direction":33},"Door vooraf de meest kansrijke gedragingen te selecteren, voorkom je verspilling van middelen en investeer je gericht in acties die jouw doelstelling echt dichterbij brengen.",[],{"type":30,"text":914,"spans":915,"direction":33},"We doen dit op drie manieren:",[],"text_content$380b3d7d-7c2d-4c77-8c58-b067d81d44ba",{"variation":918,"version":89,"items":919,"primary":920,"id":965,"slice_type":966,"slice_label":6},"withMultipleCards",[],{"cards":921,"has_margin_bottom":767},[922,938,952],{"icon":923,"text":928,"bg_color":937},{"dimensions":924,"alt":6,"copyright":6,"url":925,"id":926,"edit":927},{"width":839,"height":838},"https://images.prismic.io/behavior-change-group/aj0NAFbRV8_Qf3qi_Deskresearch.png?auto=format,compress","aj0NAFbRV8_Qf3qi",{"x":24,"y":24,"zoom":25,"background":26},[929],{"type":30,"text":930,"spans":931,"direction":33},"Deskresearch: we analyseren wetenschappelijke literatuur om de context van je vraagstuk helder te krijgen.",[932],{"start":24,"end":933,"type":637,"data":934},13,{"link_type":64,"url":935,"target":936},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/inzicht/deskresearch/","_self","light-blue",{"icon":939,"text":944,"bg_color":937},{"dimensions":940,"alt":6,"copyright":6,"url":941,"id":942,"edit":943},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NAlbRV8_Qf3qk_Doelsessie.png?auto=format,compress","aj0NAlbRV8_Qf3qk",{"x":24,"y":24,"zoom":25,"background":26},[945],{"type":30,"text":946,"spans":947,"direction":33},"Doelsessie: we kiezen samen met belangrijke stakeholders de meest kansrijke gedragingen en doelgroepen.",[948],{"start":24,"end":949,"type":637,"data":950},11,{"link_type":64,"url":951,"target":936},"https://behaviorchange.group/academy/lezingen-en-sessies/doelsessie/",{"icon":953,"text":958,"bg_color":937},{"dimensions":954,"alt":6,"copyright":6,"url":955,"id":956,"edit":957},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NEVbRV8_Qf3rE_Rash-analyse.png?auto=format,compress","aj0NEVbRV8_Qf3rE",{"x":24,"y":24,"zoom":25,"background":26},[959],{"type":30,"text":960,"spans":961,"direction":33},"Rasch-analyse: we doen een data-analyse om het meest haalbare doelgedrag met de hoogste impact te selecteren.",[962],{"start":24,"end":679,"type":637,"data":963},{"link_type":64,"url":964,"target":936},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/inzicht/rasch/","goal_setting_card$16d8bf74-4f58-4a2d-8978-7ae16b5e72f1","goal_setting_card",{"variation":88,"version":89,"items":968,"primary":969,"id":1007,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":970,"has_margin_top":44,"has_margin_bottom":767},[971,974,977,986,990,994,999,1004],{"type":904,"text":972,"spans":973,"direction":33},"Begrijp wat je doelgroep drijft en tegenhoudt",[],{"type":30,"text":975,"spans":976,"direction":33},"Gedrag verandert pas als je weet wat het stuurt en wat het tegenhoudt. Het onderzoeken van deze gedragsbepalers is daarom een cruciale stap wanneer je gedrag wil veranderen.",[],{"type":30,"text":978,"spans":979,"direction":33},"Wij kijken verder dan de buitenkant en analyseren het gedrag vanuit de vier invalshoeken van ons ACDR-model:",[980],{"start":981,"end":982,"type":637,"data":983},97,107,{"link_type":64,"url":984,"target":985},"https://behaviorchange.group/insights/blogs-en-videos/acdr-model-video/","_blank",{"type":897,"text":987,"spans":988,"direction":33},"Architecture: welke fysieke of sociale omgevingsfactoren sturen het gedrag?",[989],{"start":24,"end":933,"type":681},{"type":897,"text":991,"spans":992,"direction":33},"Competence: beschikt de doelgroep over de juiste vaardigheden en mentale capaciteit?",[993],{"start":24,"end":949,"type":681},{"type":897,"text":995,"spans":996,"direction":33},"Drivers: wat motiveert mensen om wél in beweging te komen?",[997],{"start":24,"end":998,"type":681},8,{"type":897,"text":1000,"spans":1001,"direction":33},"Resistances: welke (onbewuste) weerstanden blokkeren de verandering?",[1002],{"start":24,"end":1003,"type":681},12,{"type":30,"text":1005,"spans":1006,"direction":33},"We brengen dit 'psychologisch landschap' in kaart met een onderzoeksmix die precies aansluit bij jouw budget en tijdlijn. Denk aan:",[],"text_content$9666fa45-c4c3-4ba1-b047-51f6485f3046",{"variation":918,"version":89,"items":1009,"primary":1010,"id":1063,"slice_type":966,"slice_label":6},[],{"cards":1011,"has_margin_bottom":767},[1012,1022,1035,1049],{"icon":1013,"text":1016,"bg_color":937},{"dimensions":1014,"alt":6,"copyright":6,"url":925,"id":926,"edit":1015},{"width":839,"height":838},{"x":24,"y":24,"zoom":25,"background":26},[1017],{"type":30,"text":1018,"spans":1019,"direction":33},"Deskresearch om bestaande kennis rondom je vraagstuk te analyseren.",[1020],{"start":24,"end":1003,"type":637,"data":1021},{"link_type":64,"url":935,"target":936},{"icon":1023,"text":1028,"bg_color":937},{"dimensions":1024,"alt":6,"copyright":6,"url":1025,"id":1026,"edit":1027},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0ND1bRV8_Qf3rA_Observaties.png?auto=format,compress","aj0ND1bRV8_Qf3rA",{"x":24,"y":24,"zoom":25,"background":26},[1029],{"type":30,"text":1030,"spans":1031,"direction":33},"Observaties op locatie om de fysieke omgeving en het feitelijke gedrag in kaart te brengen.",[1032],{"start":24,"end":949,"type":637,"data":1033},{"link_type":64,"url":1034,"target":936},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/inzicht/locatiechecks-en-observaties/",{"icon":1036,"text":1041,"bg_color":937},{"dimensions":1037,"alt":6,"copyright":6,"url":1038,"id":1039,"edit":1040},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NC1bRV8_Qf3q4_Interviews.png?auto=format,compress","aj0NC1bRV8_Qf3q4",{"x":24,"y":24,"zoom":25,"background":26},[1042],{"type":30,"text":1043,"spans":1044,"direction":33},"Interviews om de beleving van de doelgroep echt te begrijpen.",[1045],{"start":24,"end":1046,"type":637,"data":1047},10,{"link_type":64,"url":1048,"target":936},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/inzicht/interviews/",{"icon":1050,"text":1055,"bg_color":937},{"dimensions":1051,"alt":6,"copyright":6,"url":1052,"id":1053,"edit":1054},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NDlbRV8_Qf3q-_Klantreisanalyses.png?auto=format,compress","aj0NDlbRV8_Qf3q-",{"x":24,"y":24,"zoom":25,"background":26},[1056],{"type":30,"text":1057,"spans":1058,"direction":33},"Klantreisanalyses om de knelpunten in de context helder te krijgen.",[1059],{"start":24,"end":1060,"type":637,"data":1061},17,{"link_type":64,"url":1062,"target":936},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/inzicht/klantreisanalyse/","goal_setting_card$6d30678e-5d28-4494-9ea9-49a78d9abff4",{"variation":88,"version":89,"items":1065,"primary":1066,"id":1071,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":1067,"has_margin_top":44,"has_margin_bottom":767},[1068],{"type":30,"text":1069,"spans":1070,"direction":33},"Met gerichte vragenlijsten vertalen we individuele ervaringen naar representatieve patronen die de basis vormen voor je strategie.",[],"text_content$3121fa9b-b7e5-41cc-ba11-19fdd06fbeb0",{"variation":918,"version":89,"items":1073,"primary":1074,"id":1089,"slice_type":966,"slice_label":6},[],{"cards":1075,"has_margin_bottom":767},[1076],{"icon":1077,"text":1082,"bg_color":937},{"dimensions":1078,"alt":6,"copyright":6,"url":1079,"id":1080,"edit":1081},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0NFVbRV8_Qf3rK_Vragenlijst-2.png?auto=format,compress","aj0NFVbRV8_Qf3rK",{"x":24,"y":24,"zoom":25,"background":26},[1083],{"type":30,"text":1084,"spans":1085,"direction":33},"Vragenlijsten om patronen op grote schaal te valideren.",[1086],{"start":24,"end":933,"type":637,"data":1087},{"link_type":64,"url":1088,"target":936},"https://behaviorchange.group/consultancy-en-research/diensten/verandertraject/inzicht/vragenlijsten/","goal_setting_card$7a9bc416-0c1d-4de1-87f3-fb8ce78a268c",{"variation":88,"version":89,"items":1091,"primary":1092,"id":1097,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":1093,"has_margin_top":44,"has_margin_bottom":767},[1094],{"type":30,"text":1095,"spans":1096,"direction":33},"Soms heb je een snelle start of een compacte aanpak nodig. Onze ACDR-sessies bieden een laagdrempelige manier om direct vanuit gedragsperspectief naar je vraagstuk te kijken.",[],"text_content$f1bab77d-8a2c-4ce0-9669-b519738ef4fd",{"variation":918,"version":89,"items":1099,"primary":1100,"id":1115,"slice_type":966,"slice_label":6},[],{"cards":1101,"has_margin_bottom":767},[1102],{"icon":1103,"text":1108,"bg_color":937},{"dimensions":1104,"alt":6,"copyright":6,"url":1105,"id":1106,"edit":1107},{"width":838,"height":838},"https://images.prismic.io/behavior-change-group/aj0M-1bRV8_Qf3qW_ACDR-QuickScan-sessies.png?auto=format,compress","aj0M-1bRV8_Qf3qW",{"x":24,"y":24,"zoom":25,"background":26},[1109],{"type":30,"text":1110,"spans":1111,"direction":33},"ACDR-Quickscan sessies waarin we in twee dagdelen je vraagstuk samen doorlopen en vanuit gedragsperspectief bekijken.",[1112],{"start":24,"end":635,"type":637,"data":1113},{"link_type":64,"url":1114,"target":936},"https://behaviorchange.group/academy/lezingen-en-sessies/acdr-quickscan-sessies/","goal_setting_card$5a1ebdd1-8f17-4b6a-9386-328dffb01140",{"variation":88,"version":89,"items":1117,"primary":1118,"id":1123,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":1119,"has_margin_top":44,"has_margin_bottom":767},[1120],{"type":30,"text":1121,"spans":1122,"direction":33},"Welke methoden we ook inzetten: de uitkomst is altijd een helder advies waar je direct mee aan de slag kunt. Zo weet jij waar je moet ingrijpen om je doelgroep te bewegen.",[],"text_content$2a970b2d-d06e-45bc-9c65-f771ae1c1509",{"variation":88,"version":89,"items":1125,"primary":1126,"id":1220,"slice_type":240,"slice_label":6},[],{"title":1127,"button":1134,"button_position":1138,"has_margin_bottom":767,"top_space":6,"background_color":150,"columns":1139,"items":1140},[1128],{"type":613,"text":1129,"spans":1130,"direction":33},"Zo ziet dat eruit in de praktijk",[1131],{"start":1132,"end":1133,"type":619},18,32,{"id":281,"type":270,"tags":1135,"lang":14,"slug":283,"first_publication_date":284,"last_publication_date":285,"uid":286,"url":287,"link_type":42,"key":1136,"isBroken":44,"text":1137},[],"324f082d-d0ad-471b-8fd5-a6eb898a686f","Bekijk alle casussen","below","4",[1141,1163,1182,1201],{"item":1142},{"id":1143,"type":240,"tags":1144,"lang":14,"slug":1145,"first_publication_date":1146,"last_publication_date":1147,"uid":1148,"url":1149,"data":1150,"link_type":42,"key":1162,"isBroken":44},"Z_OvPBEAACcAlpz7",[],"hoe-borg-je-kennis-van-gedrag-in-jouw-organisatie-met-behulp-van-een-externe-gedragsspecialist","2025-04-07T10:57:06+0000","2026-05-01T09:24:35+0000","kennis-van-gedrag-borgen-met-externe-gedragsspecialist","/insights/casussen/kennis-van-gedrag-borgen-met-externe-gedragsspecialist/",{"featured_image":1151,"title":1159,"type":1160,"description":1161},{"dimensions":1152,"alt":6,"copyright":6,"url":1155,"id":1156,"edit":1157},{"width":1153,"height":1154},800,400,"https://images.prismic.io/behavior-change-group/aD6g3bh8WN-LVghT_Daantje-sky1%3A1.jpg?auto=format%2Ccompress&rect=0%2C578%2C6016%2C3008&w=800&h=400","aD6g3bh8WN-LVghT",{"x":24,"y":1158,"zoom":25,"background":26},578,"Hoe borg je kennis van gedrag in jouw organisatie? Met behulp van een externe gedragsspecialist","Casus","Kennis van gedragsverandering is cruciaal, wil je als gemeente tot een succesvolle aanpak komen voor de grote maatschappelijke uitdagingen van deze tijd. Maar met een paar uitgerolde gedragsinterventies op afval of mobiliteit ben je er nog niet. Hoe zorg je ervoor dat kennis van menselijk gedrag centraal staat in het gemeentelijk beleid dat er wordt gemaakt? En hoe krijg je de hele organisatie mee in deze ontwikkeling?","433084ec-5846-4196-b8e4-71ef423ceb31",{"item":1164},{"id":1165,"type":240,"tags":1166,"lang":14,"slug":1167,"first_publication_date":1168,"last_publication_date":1169,"uid":1167,"url":1170,"data":1171,"link_type":42,"key":1181,"isBroken":44},"aElIkxMAACoAg_jb",[],"crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt","2025-06-11T09:20:07+0000","2026-05-27T13:53:24+0000","/insights/casussen/crisis-hoe-gedragspsychologie-nederland-weerbaarder-maakt/",{"featured_image":1172,"title":1179,"type":1160,"description":1180},{"dimensions":1173,"alt":6,"copyright":6,"url":1176,"id":1177,"edit":1178},{"width":1174,"height":1175},5760,3264,"https://images.prismic.io/behavior-change-group/aOYLQ55xUNkB1uXU_AdobeStock_1344241940.jpeg?auto=format,compress","aOYLQ55xUNkB1uXU",{"x":24,"y":24,"zoom":25,"background":26},"Crisis? Hoe gedragspsychologie Nederland weerbaarder maakt","Waarom komen mensen niet in actie bij grote uitdagingen? Vaak is de opgave te groot. De sleutel: kleine, haalbare stappen die mensen wél zetten.","b1beb96a-6377-4b40-aebb-c11fa5b2921d",{"item":1183},{"id":1184,"type":240,"tags":1185,"lang":14,"slug":1186,"first_publication_date":1187,"last_publication_date":1188,"uid":1186,"url":1189,"data":1190,"link_type":42,"key":1200,"isBroken":44},"aEkjgxMAACkAg72N",[],"invorderingsbrieven-duidelijker-en-doenlijker-maken","2025-06-11T08:39:43+0000","2026-05-27T11:58:25+0000","/insights/casussen/invorderingsbrieven-duidelijker-en-doenlijker-maken/",{"featured_image":1191,"title":1198,"type":1160,"description":1199},{"dimensions":1192,"alt":6,"copyright":6,"url":1195,"id":1196,"edit":1197},{"width":1193,"height":1194},6720,4480,"https://images.prismic.io/behavior-change-group/aG0JqUMqNJQqHq8X_2025BCGMockup-Tweedeversieterugvorderingsbrief.jpg?auto=format,compress","aG0JqUMqNJQqHq8X",{"x":24,"y":24,"zoom":25,"background":26},"Invorderingsbrieven duidelijker en doenlijker maken","Hoe maak je brieven die in één oogopslag duidelijk zijn en burgers aanzetten tot actie wanneer zij hun toeslag moeten terugbetalen? In dit onderzoek ontwierpen we samen met designbureau Muzus nieuwe brieven voor het invorderingsproces van Dienst Toeslagen.","72c26ea0-3ec4-4687-b79d-03e54d647dd4",{"item":1202},{"id":1203,"type":240,"tags":1204,"lang":14,"slug":1205,"first_publication_date":1206,"last_publication_date":1207,"uid":1205,"url":1208,"data":1209,"link_type":42,"key":1219,"isBroken":44},"aOYbXRIAACsA0fs9",[],"gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar","2025-10-08T08:19:48+0000","2026-02-10T15:16:28+0000","/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/",{"featured_image":1210,"title":1217,"type":1160,"description":1218},{"dimensions":1211,"alt":6,"copyright":6,"url":1214,"id":1215,"edit":1216},{"width":1212,"height":1213},1024,576,"https://images.prismic.io/behavior-change-group/aOYdKZ5xUNkB1uoV_Karin-Bloemen-gedrag-1024x576.png?auto=format,compress","aOYdKZ5xUNkB1uoV",{"x":24,"y":24,"zoom":25,"background":26},"Gezond gedrag dat je wel volhoudt? Deze campagne maakt het behapbaar","Hoewel we de voordelen van een gezonde leefstijl kennen, is het vaak moeilijk om gezonde keuzes te maken. Soms gaat dit zelfs onbewust. Verleidelijke gewoonten staan ons in de weg, terwijl de gevolgen voor onze gezondheid, zoals leververvetting, onzichtbaar kunnen zijn. De uitdaging is dan ook niet zozeer het gebrek aan informatie, maar het daadwerkelijk veranderen van gedrag. Daarom ontwikkelde Behavior Change Group een gedragsstrategie voor een campagne die mensen motiveert tot gezondere keuzes.","034d116a-b5cc-4c2f-959f-c63805200e83","insights$b5ce4463-6a5e-4a53-a9fb-a8607b06e493",{"variation":1222,"version":89,"items":1223,"primary":1224,"id":1237,"slice_type":1238,"slice_label":6},"withEmailAndPhone",[],{"image":1225,"title":1231,"text":1232,"email_button_text":1233,"email_button_email":1234,"phone_button_text":1235,"phone_button_phone":1236,"has_margin_bottom":767},{"dimensions":1226,"alt":6,"copyright":6,"url":1228,"id":1229,"edit":1230},{"width":839,"height":1227},760,"https://images.prismic.io/behavior-change-group/ad4Qd51ZCF7ETKpZ_wolkjedaan.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","ad4Qd51ZCF7ETKpZ",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten?","Neem contact met ons op om te kijken hoe we jou de inzichten kunnen geven die je nodig hebt voor effectieve gedragsverandering.","Mail Daan","daanvanvelsen@behaviorchange.group","Bel +31 24 20 22 452","+31 24 20 22 452","help$a99be95d-aaf8-4ffb-95ce-3c79480e6837","help",{"variation":1240,"version":89,"items":1241,"primary":1242,"id":1309,"slice_type":797,"slice_label":6},"withBlueBackground",[],{"scroll_id":6,"reusable_content":1243,"section_title":1244,"items":1251,"has_margin_bottom":44},{"link_type":42},[1245],{"type":613,"text":1246,"spans":1247,"direction":33},"De complete aanpak voor effectieve verandering",[1248,1250],{"start":1249,"end":1132,"type":619},3,{"start":1249,"end":1132,"type":681},[1252,1262,1286],{"image":1253,"title":834,"text":1258,"link":1259},{"dimensions":1254,"alt":6,"copyright":6,"url":1255,"id":1256,"edit":1257},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NDFbRV8_Qf3q6_Inzicht-1.png?auto=format,compress","aj0NDFbRV8_Qf3q6",{"x":24,"y":24,"zoom":25,"background":26},"Voordat we veranderen, moeten we begrijpen. We leggen de basis met een doelanalyse en een analyse naar het psychologisch landschap van de doelgroep.",{"link_type":1260,"key":1261},"Any","b2885052-1ace-4525-a117-97aa0498964f",{"image":1263,"title":1268,"text":1269,"link":1270},{"dimensions":1264,"alt":6,"copyright":6,"url":1265,"id":1266,"edit":1267},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NClbRV8_Qf3q2_Interventie.png?auto=format,compress","aj0NClbRV8_Qf3q2",{"x":24,"y":24,"zoom":25,"background":26},"Interventie","We vertalen inzichten naar een effectieve aanpak. We selecteren de juiste verandertechnieken en ontwerpen interventies die werken.",{"id":1271,"type":824,"tags":1272,"lang":14,"slug":1273,"first_publication_date":1274,"last_publication_date":1275,"uid":1273,"url":1276,"data":1277,"link_type":42,"key":1284,"isBroken":44,"text":1285},"ajEYLRIAAC4Az161",[],"interventie","2026-06-16T09:32:49+0000","2026-06-29T14:09:23+0000","/consultancy-en-research/diensten/verandertraject/interventie/",{"list_image":1278,"short_description":1283,"title":1268},{"dimensions":1279,"alt":6,"copyright":6,"url":1280,"id":1281,"edit":1282},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/BuOhmqUbf3Ap-We2_Interventie.png?auto=format,compress","BuOhmqUbf3Ap-We2",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen de analyse naar een doordachte strategie en slimme interventiemiddelen die jouw doelgroep activeren en in beweging brengen.","b8fb6da5-0544-412a-91a3-63db815b2169","Bekijk diensten",{"image":1287,"title":1292,"text":1293,"link":1294},{"dimensions":1288,"alt":6,"copyright":6,"url":1289,"id":1290,"edit":1291},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/aj0NA1bRV8_Qf3qm_Evaluatie.png?auto=format,compress","aj0NA1bRV8_Qf3qm",{"x":24,"y":24,"zoom":25,"background":26},"Evaluatie","Een effectmeting is cruciaal om te weten of je aanpak werkt. We meten het effect en adviseren hoe je de verandering kan borgen, aanscherpen of opschalen.",{"id":1295,"type":824,"tags":1296,"lang":14,"slug":1297,"first_publication_date":1298,"last_publication_date":1299,"uid":1297,"url":1300,"data":1301,"link_type":42,"key":1308,"isBroken":44,"text":1285},"ajEYRBIAACcAz18G",[],"evaluatie","2026-06-16T09:33:14+0000","2026-06-30T12:03:48+0000","/consultancy-en-research/diensten/verandertraject/evaluatie/",{"list_image":1302,"short_description":1307,"title":1292},{"dimensions":1303,"alt":6,"copyright":6,"url":1304,"id":1305,"edit":1306},{"width":838,"height":839},"https://images.prismic.io/behavior-change-group/9rvojXjlwvF16UxI_Evaluatie.png?auto=format,compress","9rvojXjlwvF16UxI",{"x":24,"y":24,"zoom":25,"background":26},"We meten het effect van je interventiemiddelen zodat je weet of je aanpak werkt en onderbouwd beslist over de uitrol of aanscherping.","20acfb7e-5dcb-4bf4-be09-a5296cbedf11","three_columns_v1$ee068d04-b9a9-48df-bc2b-60aa343de75d",{"variation":88,"version":89,"items":1311,"primary":1312,"id":1403,"slice_type":1404,"slice_label":6},[],{"scroll_id":6,"section_title":1313,"reviews":1314,"view_more_button":1402,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[1315,1347,1375],{"review":1316},{"id":1317,"type":1318,"tags":1319,"lang":14,"slug":1320,"first_publication_date":1321,"last_publication_date":1322,"uid":1323,"url":1324,"data":1325,"link_type":42,"key":1346,"isBroken":44},"aEq1SxMAACcAhilt","review",[],"ondernemend-en-dienstbaar","2025-06-12T11:14:11+0000","2025-06-18T10:03:47+0000","rijkswaterstaat","/academy/ervaringen-van-alumni/rijkswaterstaat/",{"image":1326,"is_detail_page_enabled":44,"rating":1336,"person":1337,"position":1338,"card_title":1339,"card_text":1345},{"dimensions":1327,"alt":6,"copyright":6,"url":1330,"id":1331,"edit":1332},{"width":1328,"height":1329},4032,3024,"https://images.prismic.io/behavior-change-group/aEq2LLNJEFaPX5ed_Guido%2520van%2520den%2520Ende.jpg?auto=format%2Ccompress&rect=1344%2C302%2C2688%2C2016&w=4032&h=3024","aEq2LLNJEFaPX5ed",{"x":1333,"y":1334,"zoom":1335,"background":26},1344,302,1.5,"5","Guido van den Ende","senior adviseur/programmamanager",[1340],{"type":1341,"text":1342,"spans":1343,"direction":33},"heading6","Ondernemend en dienstbaar",[1344],{"start":24,"end":949,"type":619},"Daan heeft zich binnen het team buitengewoon prettig weten te profileren, door enerzijds ondernemend te zijn en tegelijkertijd dienstbaar. Zijn kennisbase over gedrag kon hij regelmatig inzetten, maar vooral zijn competenties kwamen tot z'n recht: doordenken (en door denken), aanpakken en sociaal vaardig. Kortom alle lof.","003f19ad-da04-48bd-b168-5753cd0114c1",{"review":1348},{"id":1349,"type":1318,"tags":1350,"lang":14,"slug":1351,"first_publication_date":1352,"last_publication_date":1353,"uid":1354,"url":1355,"data":1356,"link_type":42,"key":1374,"isBroken":44},"aEq6PRMAACcAhjFk",[],"belangrijke-rol-bij-interventieontwikkeling","2025-06-12T11:32:05+0000","2026-06-24T08:50:42+0000","review-nationale-nederlanden","/academy/ervaringen-van-alumni/review-nationale-nederlanden/",{"image":1357,"is_detail_page_enabled":44,"rating":1336,"person":1364,"position":1365,"card_title":1366,"card_text":1373},{"dimensions":1358,"alt":6,"copyright":6,"url":1361,"id":1362,"edit":1363},{"width":1359,"height":1360},226,248,"https://images.prismic.io/behavior-change-group/aEq6c7NJEFaPX5h3_willem%2520micro.png?auto=format,compress","aEq6c7NJEFaPX5h3",{"x":24,"y":24,"zoom":25,"background":26},"Willem Los","Specialist Financiële Gezondheid en Schuldenproblematiek",[1367],{"type":1341,"text":1368,"spans":1369,"direction":33},"Belangrijke rol bij interventieontwikkeling",[1370],{"start":1371,"end":1372,"type":619},20,43,"Behavior Change Group is via Kaj Bots betrokken bij de werkgroep MKB van de NCFG en hebben een belangrijke rol gehad in het totstandkomen van de Toolbox \"Fix je Geld\".","e32045a9-6a3e-4b1c-aa75-351390805241",{"review":1376},{"id":1377,"type":1318,"tags":1378,"lang":14,"slug":1379,"first_publication_date":1380,"last_publication_date":1381,"uid":1382,"url":1383,"data":1384,"link_type":42,"key":1401,"isBroken":44},"aEq4MxMAACoAhi3w",[],"samen-nadenken-over-gedragsverandering","2025-06-12T11:23:12+0000","2025-06-18T10:05:13+0000","review-fonds-gehandicaptensport","/academy/ervaringen-van-alumni/review-fonds-gehandicaptensport/",{"image":1385,"is_detail_page_enabled":44,"rating":1336,"person":1392,"position":1393,"card_title":1394,"card_text":1400},{"dimensions":1386,"alt":6,"copyright":6,"url":1389,"id":1390,"edit":1391},{"width":1387,"height":1388},2554,2560,"https://images.prismic.io/behavior-change-group/aEq4arNJEFaPX5gC_Arjo-Wijnhorst-scaled.jpg?auto=format,compress","aEq4arNJEFaPX5gC",{"x":24,"y":24,"zoom":25,"background":26},"Arjo Wijnhorst","Online Marketeer",[1395],{"type":1341,"text":1396,"spans":1397,"direction":33},"Samen nadenken over gedragsverandering",[1398],{"start":24,"end":1399,"type":619},15,"De Behavior Change Group heeft ons goed geholpen rondom Uniek Sporten Thuis, waarbij we samen nagedacht hebben hoe we mensen met een beperking kunnen motiveren om te blijven bewegen!","7e295b06-3111-4be4-8260-833adcf6c2d2",{"link_type":1260},"reviews_component$e038ee65-c8f6-47e2-b537-ffbb56e44710","reviews_component","Inzicht in gedrag van je doelgroep | Behavior Change Group","Effectieve gedragsverandering begint bij inzicht. We onderzoeken wat je doelgroep drijft en tegenhoudt, zodat je veranderaanpak op het juiste fundament staat.",{"dimensions":1408,"alt":6,"copyright":6,"url":1411,"id":875,"edit":1412},{"width":1409,"height":1410},6016,4011,"https://images.prismic.io/behavior-change-group/s6Gey2qAi5syGfDs_Inzicht.jpg?auto=format,compress",{"x":24,"y":24,"zoom":25,"background":26},[1414,1416],{"tag":1415},"index",{"tag":1417},"follow",[],1783432204671]