[{"data":1,"prerenderedAt":1292},["ShallowReactive",2],{"$settings":3,"$navigation":406,"experimenten-naar-gehoorzaamheid-van-stanley-milgram":885},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":15},"Z9gV2hIAACwAhYbT",null,"settings","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ahAYCRIAAC4AncBV&integrationFieldsRef=behavior-change-group%7Ed071c4d6-00a5-4346-a936-eba250309cc6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9gV2hIAACwAhYbT%22%29+%5D%5D",[],"2025-03-17T12:30:21+0000","2026-05-06T08:43:48+0000",[6],[],"nl-nl",[],{"active_campaign_main_list":16,"confirmation_page_consultation":21,"confirmation_page_course_signup":33,"confirmation_page_alumni_signup":42,"confirmation_page_course_2nd_phase":51,"confirmation_page_incompany":60,"confirmation_page_download":69,"confirmation_page_webinar":78,"confirmation_page_tool":87,"confirmation_page_connect":96,"confirmation_page_job_application":105,"confirmation_page_request_a_quote":114,"confirmation_page_session":123,"confirmation_page_lecture":131,"confirmation_page_workshop":134,"brochure_popup_spam_text":137,"fallback_meta_title":138,"fallback_meta_description":139,"fallback_meta_image":140,"label_watch_video":150,"label_remaining_spots":151,"label_remaining_spot":152,"label_remaining_spots_pill":153,"label_remaining_spot_pill":154,"label_bookings_full":155,"reading_time_label":156,"watching_time_label":157,"listening_time_label":158,"newsletter_form_image":159,"newsletter_form_title":166,"newsletter_form_list":176,"newsletter_form_f_name_placeholder":183,"newsletter_form_l_name_placeholder":184,"newsletter_form_email_placeholder":185,"newsletter_form_consent_text":186,"newsletter_form_button_text":215,"newsletter_form_thank_you_message":216,"newsletter_form_active_campaign_list":217,"newsletter_form_active_campaign_stage":5,"newsletter_form_active_campaign_tags":221,"contact_form_image":228,"contact_form_title":231,"text":5,"contact_form_name_text":183,"contact_form_organisation_text":240,"contact_form_phone_text":241,"contact_form_email_text":185,"contact_form_message_text":242,"contact_form_button_text":243,"contact_form_thank_you_message":244,"contact_form_active_campaign_list":5,"contact_form_active_campaign_stage":5,"contact_form_active_campaign_tags":245,"tools_form_image":247,"tools_form_title":253,"tools_form_list":257,"tools_form_f_name_placeholder":183,"tools_form_l_name_placeholder":184,"tools_form_email_placeholder":185,"tools_form_consent_text":263,"tools_form_privacy_agreement_text":267,"tools_form_button_text":287,"tools_form_thank_you_message":288,"webinar_form_image":289,"webinar_form_title":294,"webinar_form_name_text":183,"webinar_form_lastname_text":184,"webinar_form_organisation_text":240,"webinar_form_phone_text":241,"webinar_form_email_text":185,"webinar_form_message_text":298,"webinar_form_keep_informed_text":265,"webinar_form_call_permission_text":299,"webinar_form_button_text":300,"webinar_form_thank_you_message":301,"suggest_topic_form_image":302,"suggest_topic_form_title":308,"suggest_topic_form_name_text":312,"suggest_topic_form_email_text":313,"suggest_topic_form_message_text":314,"suggest_topic_form_button_text":315,"suggest_topic_form_thank_you_text":316,"page_background_color":317,"navigation_background_color":318,"slices10":319,"interest_list_first_name_text":183,"interest_list_last_name_text":184,"interest_list_phone_number_text":241,"interest_list_email_text":185,"interest_list_button_text":384,"thema_form_title":385,"thema_form_name_text":312,"thema_form_organisation_text":240,"thema_form_phone_text":241,"thema_form_email_text":185,"thema_form_message_text":242,"thema_form_consent_text":389,"thema_form_button_text":405,"thema_form_thank_you_message":244},{"type":17,"id":18,"name":19,"description":20},"list","2","BCA - Main","List ID: 2",{"id":22,"type":23,"tags":24,"lang":13,"slug":25,"first_publication_date":26,"last_publication_date":27,"uid":28,"url":29,"link_type":30,"key":31,"isBroken":32},"aAo8uREAAC0AXI6J","confirmation",[],"bevestiging-adviesgesprek","2025-04-24T13:29:44+0000","2026-01-12T09:21:00+0000","adviesgesprek-confirmation","/bevestiging/adviesgesprek-confirmation/","Document","61529cb5-1b5e-477f-8ee2-8f04a2d09afa",false,{"id":34,"type":23,"tags":35,"lang":13,"slug":36,"first_publication_date":37,"last_publication_date":38,"uid":39,"url":40,"link_type":30,"key":41,"isBroken":32},"aAphQBEAAC0AXMqh",[],"gefeliciteerd-met-je-nieuwe-uitdaging","2025-04-24T16:07:27+0000","2026-01-12T09:18:45+0000","academy","/bevestiging/academy/","87baabde-e426-41bb-b27f-99563772d353",{"id":43,"type":23,"tags":44,"lang":13,"slug":45,"first_publication_date":46,"last_publication_date":47,"uid":48,"url":49,"link_type":30,"key":50,"isBroken":32},"aV_SDBIAAC4A7eP8",[],"je-voorkeuren-zijn-opgeslagen","2026-01-08T15:51:10+0000","2026-03-13T11:13:09+0000","alumni-events","/bevestiging/alumni-events/","f5786a4d-4a7f-429c-858f-56e4fffc2fd5",{"id":52,"type":23,"tags":53,"lang":13,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":30,"key":59,"isBroken":32},"aNOb_RIAACsAhOD-",[],"dank-voor-je-inschrijving","2025-09-24T07:21:59+0000","2026-01-12T09:18:08+0000","tweede-stap-aanmelding","/bevestiging/tweede-stap-aanmelding/","eb0563de-033f-4064-9997-9b93c2eaae9c",{"id":61,"type":23,"tags":62,"lang":13,"slug":63,"first_publication_date":64,"last_publication_date":65,"uid":66,"url":67,"link_type":30,"key":68,"isBroken":32},"aJnuhBIAAC4AEQ1V",[],"bedankt-voor-je-aanvraag","2025-08-11T13:22:28+0000","2026-01-12T09:19:04+0000","incompany","/bevestiging/incompany/","8c97f048-012d-41b8-b4ea-dc4fb934e05e",{"id":70,"type":23,"tags":71,"lang":13,"slug":72,"first_publication_date":73,"last_publication_date":74,"uid":75,"url":76,"link_type":30,"key":77,"isBroken":32},"aApiEBEAACcAXMvv",[],"je-ontvangt-de-brochure-in-je-mail","2025-04-24T16:10:23+0000","2026-04-20T13:31:58+0000","download","/bevestiging/download/","f0d0f413-db40-498c-98c7-1949064575f7",{"id":79,"type":23,"tags":80,"lang":13,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":84,"url":85,"link_type":30,"key":86,"isBroken":32},"aApi1BEAACcAXM0k",[],"jeinschrijvingis-gelukt-leuk-dat-je-hebt-gekozen-voor-de-webinar","2025-04-24T16:12:45+0000","2026-01-12T09:08:53+0000","webinar","/bevestiging/webinar/","be767942-8e6b-45a6-95ec-fbc109c30e41",{"id":88,"type":23,"tags":89,"lang":13,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":30,"key":95,"isBroken":32},"aBoifBMAACwAHrm_",[],"je-tool-is-binnen","2025-05-06T14:54:14+0000","2026-01-12T09:19:47+0000","tool","/bevestiging/tool/","c43780f1-f333-420c-9c1f-931608eacff1",{"id":97,"type":23,"tags":98,"lang":13,"slug":99,"first_publication_date":100,"last_publication_date":101,"uid":102,"url":103,"link_type":30,"key":104,"isBroken":32},"aBoitxMAAC4AHroo",[],"je-vraag-is-binnen","2025-05-06T14:55:22+0000","2026-01-12T09:20:30+0000","connect","/bevestiging/connect/","e52143b9-a1f0-4467-9a69-0894e449f944",{"id":106,"type":23,"tags":107,"lang":13,"slug":108,"first_publication_date":109,"last_publication_date":110,"uid":111,"url":112,"link_type":30,"key":113,"isBroken":32},"aApjQREAAC0AXM3O",[],"bedankt-voor-je-sollicitatie","2025-04-24T16:14:27+0000","2026-01-12T09:20:16+0000","sollicitatie","/bevestiging/sollicitatie/","801d75d8-8a5f-4cf3-a3be-aebd15ff8966",{"id":115,"type":23,"tags":116,"lang":13,"slug":117,"first_publication_date":118,"last_publication_date":119,"uid":120,"url":121,"link_type":30,"key":122,"isBroken":32},"aW4ZhBEAACcAhc_P",[],"bedankt-voor-het-aanvragen-van-een-offerte","2026-01-19T11:46:48+0000","2026-04-03T11:45:56+0000","vraag-offerte-aan","/bevestiging/vraag-offerte-aan/","a5744e0b-eca6-4697-b2b7-ba6140f37d17",{"id":124,"type":23,"tags":125,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":130,"isBroken":32},"aeYjaBIAACgAWkJ1",[],"2026-04-20T13:10:06+0000","2026-04-20T13:32:12+0000","download-sessies","/bevestiging/download-sessies/","046e0035-e1dc-45d2-b251-a7972ea2ad6e",{"id":124,"type":23,"tags":132,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":133,"isBroken":32},[],"df8eb8fa-0db6-41ea-8d1d-20044856779a",{"id":124,"type":23,"tags":135,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":136,"isBroken":32},[],"f656900e-c7a4-4a4e-93d4-88737d43b255","Niets ontvangen? Kijk ook even in je spam.","Behavior Change Group | Experts in Gedragsverandering & Duurzame Impact","Behavior Change Group helpt individuen en organisaties bij het maken van betere beslissingen en duurzame gedragsverandering. Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":141,"alt":5,"copyright":5,"url":144,"id":145,"edit":146},{"width":142,"height":143},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":147,"y":147,"zoom":148,"background":149},0,1,"transparent","Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":160,"alt":5,"copyright":5,"url":163,"id":164,"edit":165},{"width":161,"height":162},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":147,"y":147,"zoom":148,"background":149},[167],{"type":168,"text":169,"spans":170,"direction":175},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[171],{"start":172,"end":173,"type":174},24,35,"em","ltr",[177,179,181],{"item":178},"Nieuwste inzichten in gedragsverandering",{"item":180},"Handige tools voor in de praktijk",{"item":182},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[187],{"type":188,"text":189,"spans":190,"direction":175},"paragraph","Ik ga akkoord met het privacy statement en de algemene voorwaarden",[191,204],{"start":192,"end":193,"type":194,"data":195},22,39,"hyperlink",{"id":196,"type":197,"tags":198,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},"Z-PpwBEAACkAGQBi","page",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":205,"end":206,"type":194,"data":207},46,66,{"id":208,"type":197,"tags":209,"lang":13,"slug":210,"first_publication_date":211,"last_publication_date":212,"uid":213,"url":214,"link_type":30,"isBroken":32},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":17,"id":218,"name":219,"description":220},"3","BCA - Nieuwsbrief lezers","List ID: 3",[222],{"tags":223},{"type":224,"id":225,"name":226,"description":227},"tag","80","nieuwsbrief","No description available",{"dimensions":229,"alt":5,"copyright":5,"url":163,"id":164,"edit":230},{"width":161,"height":162},{"x":147,"y":147,"zoom":148,"background":149},[232],{"type":168,"text":233,"spans":234,"direction":175},"Laten we samen gedrag veranderen",[235,238],{"start":236,"end":237,"type":174},9,14,{"start":236,"end":237,"type":239},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Neem contact op","Thank you for your message! We will come back to you shortly!",[246],{"tags":5},{"dimensions":248,"alt":5,"copyright":5,"url":250,"id":251,"edit":252},{"width":249,"height":249},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":147,"y":147,"zoom":148,"background":149},[254],{"type":168,"text":255,"spans":256,"direction":175},"De werkbladen downloaden",[],[258,260,262],{"item":259},"Werk met de nieuwste gedragsinzichten",{"item":261},"Handige tools voor impact",{"item":182},[264],{"type":188,"text":265,"spans":266,"direction":175},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[268],{"type":188,"text":269,"spans":270,"direction":175},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[271,282],{"start":272,"end":273,"type":194,"data":274},21,51,{"id":275,"type":197,"tags":276,"lang":13,"slug":277,"first_publication_date":278,"last_publication_date":279,"uid":280,"url":281,"link_type":30,"isBroken":32},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":283,"end":284,"type":194,"data":285},59,76,{"id":196,"type":197,"tags":286,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":290,"alt":5,"copyright":5,"url":291,"id":292,"edit":293},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":147,"y":147,"zoom":148,"background":149},[295],{"type":168,"text":296,"spans":297,"direction":175},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":303,"alt":5,"copyright":5,"url":305,"id":306,"edit":307},{"width":304,"height":304},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":147,"y":147,"zoom":148,"background":149},[309],{"type":168,"text":310,"spans":311,"direction":175},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","white","navy-blue",[320,334],{"variation":321,"version":322,"items":323,"primary":324,"id":332,"slice_type":333,"slice_label":5},"default","initial",[],{"title":325,"text":330,"has_margin_bottom":331},[326],{"type":327,"text":328,"spans":329,"direction":175},"heading1","404 - Pagina niet gevonden",[],"Je bent naar een pagina geleid die niet bestaat.",true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":321,"version":322,"items":335,"primary":336,"id":382,"slice_type":383,"slice_label":5},[],{"scroll_id":5,"content":337,"has_margin_top":32,"has_margin_bottom":331},[338,341,344,357,370],{"type":327,"text":339,"spans":340,"direction":175},"Bekijk deze pagina's ",[],{"type":188,"text":342,"spans":343,"direction":175},"",[],{"type":188,"text":345,"spans":346,"direction":175},"Homepage ",[347],{"start":147,"end":348,"type":194,"data":349},8,{"id":350,"type":197,"tags":351,"lang":13,"slug":352,"first_publication_date":353,"last_publication_date":354,"uid":355,"url":356,"link_type":30,"isBroken":32},"Z9gVvBIAAC0AhYaY",[],"always-one-move-ahead","2025-03-17T12:29:50+0000","2026-04-30T10:10:50+0000","home","/",{"type":188,"text":358,"spans":359,"direction":175},"Opleidingen ",[360],{"start":147,"end":361,"type":194,"data":362},11,{"id":363,"type":39,"tags":364,"lang":13,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":30,"isBroken":32},"Z9vLtRMAAC4A85GT",[],"alle-opleidingen-en-cursussen","2025-03-20T08:03:02+0000","2026-04-22T12:41:21+0000","opleidingen","/academy/opleidingen/",{"type":188,"text":371,"spans":372,"direction":175},"Contact",[373],{"start":147,"end":374,"type":194,"data":375},7,{"id":376,"type":197,"tags":377,"lang":13,"slug":378,"first_publication_date":379,"last_publication_date":380,"uid":102,"url":381,"link_type":30,"isBroken":32},"Z9vKaBMAACsA84-g",[],"laten-we-samen-gedrag-veranderen","2025-03-20T07:57:29+0000","2025-05-21T05:54:04+0000","/connect/","text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content","Aanmelden op de interesselijst",[386],{"type":168,"text":387,"spans":388,"direction":175},"Of vul dit formulier in",[],[390],{"type":188,"text":391,"spans":392,"direction":175},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[393,396],{"start":192,"end":193,"type":194,"data":394},{"id":196,"type":197,"tags":395,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},[],{"start":205,"end":397,"type":194,"data":398},65,{"id":399,"type":197,"tags":400,"lang":13,"slug":401,"first_publication_date":402,"last_publication_date":403,"uid":401,"url":404,"link_type":30,"isBroken":32},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":407,"uid":408,"url":5,"type":408,"href":409,"tags":410,"first_publication_date":411,"last_publication_date":412,"slugs":413,"linked_documents":415,"lang":13,"alternate_languages":416,"data":417},"Z9vMShMAAC4A85J_","navigation","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ahAYCRIAAC4AncBV&integrationFieldsRef=behavior-change-group%7Ed071c4d6-00a5-4346-a936-eba250309cc6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9vMShMAAC4A85J_%22%29+%5D%5D",[],"2025-03-20T08:05:31+0000","2026-04-16T10:15:29+0000",[414],"about",[],[],{"menu_image":418,"about_title":425,"about_content":426,"about_link":430,"connect_title":439,"connect_content":440,"connect_link":444,"connect_buttons":452,"slices":476,"slices1":764},{"dimensions":419,"alt":421,"copyright":5,"url":422,"id":423,"edit":424},{"width":420,"height":420},1280,"Behavior Change Group - About","https://images.prismic.io/behavior-change-group/aDWZ7idWJ-7kSkns_Test-1.5.png?auto=format,compress","aDWZ7idWJ-7kSkns",{"x":147,"y":147,"zoom":148,"background":149},"About",[427],{"type":188,"text":428,"spans":429,"direction":175},"Wij empoweren mensen en organisaties met inzichten en tools die hen in staat stellen om betere beslissingen te maken en blijvende veranderingen te realiseren.",[],{"id":431,"type":197,"tags":432,"lang":13,"slug":433,"first_publication_date":434,"last_publication_date":435,"uid":414,"url":436,"link_type":30,"key":437,"isBroken":32,"text":438},"Z9vKXBMAACoA84-L",[],"wij-zijn-behavior-change-group","2025-03-20T07:57:18+0000","2026-02-18T17:18:37+0000","/about/","070a40a0-3924-49f2-8a05-3a400a01d979","Over ons","Connect",[441],{"type":188,"text":442,"spans":443,"direction":175},"Wil je samen met ons gedrag veranderen of ons team versterken? Neem gerust contact met ons op, we helpen je graag verder.",[],{"id":445,"type":414,"tags":446,"lang":13,"slug":447,"first_publication_date":448,"last_publication_date":449,"uid":102,"url":450,"link_type":30,"key":451,"isBroken":32,"text":243},"aDgcAREAACsAlHUs",[],"bel-ons","2025-05-29T08:34:10+0000","2026-05-19T08:31:24+0000","/about/connect/","47f49189-189c-4c9d-95e6-19f01b7a8f51",[453,465],{"connect_button_link":454,"connect_button_icon":459},{"link_type":455,"key":456,"url":457,"text":458},"Web","901cf980-9686-4606-bf73-56168f10251a","tel:0246639627","Bellen",{"dimensions":460,"alt":5,"copyright":5,"url":462,"id":463,"edit":464},{"width":461,"height":461},64,"https://images.prismic.io/behavior-change-group/Z-O_C3dAxsiBv6bA_phone.png?auto=format,compress","Z-O_C3dAxsiBv6bA",{"x":147,"y":147,"zoom":148,"background":149},{"connect_button_link":466,"connect_button_icon":470},{"link_type":455,"key":467,"url":468,"text":469},"db138c9f-f857-4372-a7b1-0b18b2d0f8e6","mailto:info@behaviorchange.group","Mail",{"dimensions":471,"alt":5,"copyright":5,"url":473,"id":474,"edit":475},{"width":472,"height":273},62,"https://images.prismic.io/behavior-change-group/Z-O_CndAxsiBv6a__mail.png?auto=format,compress","Z-O_CndAxsiBv6a_",{"x":147,"y":147,"zoom":148,"background":149},[477,560,613,663],{"variation":321,"version":322,"items":478,"primary":479,"id":558,"slice_type":559,"slice_label":5},[],{"navigation_parent":480,"dropdown_title":489,"dropdown_description":490,"dropdown_read_more_link":494,"dropdown_image":498,"sub_items":504},{"id":481,"type":197,"tags":482,"lang":13,"slug":483,"first_publication_date":484,"last_publication_date":485,"uid":39,"url":486,"link_type":30,"key":487,"isBroken":32,"text":488},"Z9vJ3RMAAC0A846m",[],"de-opleider-voor-gedragsveranderend-nederland","2025-03-20T07:55:11+0000","2025-10-21T16:49:07+0000","/academy/","fe1cd9db-51f3-466c-b392-148fab8591ab","Academy","Onze Academy",[491],{"type":188,"text":492,"spans":493,"direction":175},"In onze Academy leiden we professionals op tot scherpe denkers en vaardige doeners, met trainingen die wetenschap en praktijk combineren.",[],{"id":481,"type":197,"tags":495,"lang":13,"slug":483,"first_publication_date":484,"last_publication_date":485,"uid":39,"url":486,"link_type":30,"key":496,"isBroken":32,"text":497},[],"99b783b5-d8a4-43c9-afa8-02ead1b152e2","Meer over onze Academy",{"dimensions":499,"alt":500,"copyright":5,"url":501,"id":502,"edit":503},{"width":420,"height":420},"Behavior Change Group - Academy","https://images.prismic.io/behavior-change-group/aEHQp7h8WN-LVrmK_Test-1.28.png?auto=format,compress","aEHQp7h8WN-LVrmK",{"x":147,"y":147,"zoom":148,"background":149},[505,510,515,526,536,546],{"sub_item":506},{"id":481,"type":197,"tags":507,"lang":13,"slug":483,"first_publication_date":484,"last_publication_date":485,"uid":39,"url":486,"link_type":30,"key":508,"isBroken":32,"text":509},[],"398e85bf-a454-43e4-9c5c-c18ea8b729c8","Overzicht",{"sub_item":511},{"id":363,"type":39,"tags":512,"lang":13,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":30,"key":513,"isBroken":32,"text":514},[],"1e52386e-5107-41e2-8050-69c2099d8c1d","Opleidingen",{"sub_item":516},{"id":517,"type":39,"tags":518,"lang":13,"slug":519,"first_publication_date":520,"last_publication_date":521,"uid":522,"url":523,"link_type":30,"key":524,"isBroken":32,"text":525},"aWTbIxIAACsA9cUQ",[],"alle-lezingen-en-sessies","2026-01-12T11:30:10+0000","2026-04-20T12:36:20+0000","lezingen-en-sessies","/academy/lezingen-en-sessies/","d77c9d71-7fb7-47ea-bb08-16de85b1b56d","Lezingen en sessies",{"sub_item":527},{"id":528,"type":529,"tags":530,"lang":13,"slug":317,"first_publication_date":531,"last_publication_date":532,"uid":39,"url":533,"link_type":30,"key":534,"isBroken":32,"text":535},"aBs8nBEAACcAOqAE","team",[],"2025-05-07T11:01:19+0000","2026-05-01T07:49:06+0000","/about/team/academy/","06e1bd28-6bec-4afb-8211-d2097e2d15b7","Docenten & Team",{"sub_item":537},{"id":538,"type":197,"tags":539,"lang":13,"slug":540,"first_publication_date":541,"last_publication_date":542,"uid":540,"url":543,"link_type":30,"key":544,"isBroken":32,"text":545},"aEgqDBEAACoA3YGh",[],"ervaringen-van-alumni","2025-06-10T12:50:24+0000","2026-01-07T14:24:57+0000","/ervaringen-van-alumni/","8e47b712-3475-40a9-b6df-1fb9ee887fa2","Ervaringen van alumni",{"sub_item":547},{"id":548,"type":549,"tags":550,"lang":13,"slug":551,"first_publication_date":552,"last_publication_date":553,"uid":554,"url":555,"link_type":30,"key":556,"isBroken":32,"text":557},"aUK4XREAACgAHYHB","alumni_event",[],"behavior-change-alumni-event-2026","2025-12-17T14:11:08+0000","2026-04-13T12:43:11+0000","2026","/academy/alumni-events/2026/","80a181d6-629f-4bae-b169-0f17824fd1ee","Events","menu_item$41f9ab5e-7f97-4372-ba3a-98cf45eb72a2","menu_item",{"variation":321,"version":322,"items":561,"primary":562,"id":612,"slice_type":559,"slice_label":5},[],{"navigation_parent":563,"dropdown_title":572,"dropdown_description":573,"dropdown_read_more_link":577,"dropdown_image":581,"sub_items":587},{"id":564,"type":197,"tags":565,"lang":13,"slug":566,"first_publication_date":567,"last_publication_date":568,"uid":569,"url":570,"link_type":30,"key":571,"isBroken":32,"text":572},"Z9vKABMAACkA847m",[],"wij-staan-naast-je-als-het-echt-lastig-wordt","2025-03-20T07:55:45+0000","2026-01-29T12:30:31+0000","consultancy","/consultancy/","d9f844a3-6e79-4971-b1bb-be536503ba79","Consultancy",[574],{"type":188,"text":575,"spans":576,"direction":175},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen.",[],{"id":564,"type":197,"tags":578,"lang":13,"slug":566,"first_publication_date":567,"last_publication_date":568,"uid":569,"url":570,"link_type":30,"key":579,"isBroken":32,"text":580},[],"1ee35f1d-3502-490b-b81b-162b8f0d22df","Meer over Consultancy",{"dimensions":582,"alt":583,"copyright":5,"url":584,"id":585,"edit":586},{"width":420,"height":420},"Behavior Change Group - Consultancy","https://images.prismic.io/behavior-change-group/aEHRUrh8WN-LVrnC_Test-1.29.png?auto=format,compress","aEHRUrh8WN-LVrnC",{"x":147,"y":147,"zoom":148,"background":149},[588,592,603],{"sub_item":589},{"id":564,"type":197,"tags":590,"lang":13,"slug":566,"first_publication_date":567,"last_publication_date":568,"uid":569,"url":570,"link_type":30,"key":591,"isBroken":32,"text":509},[],"ce980938-2539-49c0-8ce0-9b7e2e3857da",{"sub_item":593},{"id":594,"type":569,"tags":595,"lang":13,"slug":596,"first_publication_date":597,"last_publication_date":598,"uid":599,"url":600,"link_type":30,"key":601,"isBroken":32,"text":602},"Z9xH9xIAAC4AHwAb",[],"consultancy-diensten","2025-03-20T16:53:13+0000","2026-04-08T08:34:41+0000","diensten","/consultancy/diensten/","2daf956f-b931-47df-aadf-bc15552146b7","Diensten",{"sub_item":604},{"id":605,"type":529,"tags":606,"lang":13,"slug":317,"first_publication_date":607,"last_publication_date":608,"uid":569,"url":609,"link_type":30,"key":610,"isBroken":32,"text":611},"aCrEihIAACcAv5PY",[],"2025-05-20T07:48:37+0000","2026-05-01T07:48:35+0000","/about/team/consultancy/","0625b3e8-d13a-4a5c-b954-340ef98ce1d5","De adviseurs","menu_item$6646e544-84ee-4b1e-8590-93cf4bc91da8",{"variation":321,"version":322,"items":614,"primary":615,"id":662,"slice_type":559,"slice_label":5},[],{"navigation_parent":616,"dropdown_title":625,"dropdown_description":626,"dropdown_read_more_link":630,"dropdown_image":633,"sub_items":640},{"id":617,"type":197,"tags":618,"lang":13,"slug":619,"first_publication_date":620,"last_publication_date":621,"uid":622,"url":623,"link_type":30,"key":624,"isBroken":32,"text":625},"Z9vKHBMAACgA848d",[],"inzicht-is-altijd-de-eerste-stap","2025-03-20T07:56:14+0000","2026-01-29T12:11:35+0000","research","/research/","15a37c6b-d87a-4eea-a424-a57fa556e894","Research",[627],{"type":188,"text":628,"spans":629,"direction":175},"Met ons onderzoek leggen we patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën.",[],{"id":617,"type":197,"tags":631,"lang":13,"slug":619,"first_publication_date":620,"last_publication_date":621,"uid":622,"url":623,"link_type":30,"key":579,"isBroken":32,"text":632},[],"Meer over Research",{"dimensions":634,"alt":636,"copyright":5,"url":637,"id":638,"edit":639},{"width":420,"height":635},1067,"Behavior Change Group - Research","https://images.prismic.io/behavior-change-group/aDWmUSdWJ-7kSkyM_Test-1.10.png?auto=format,compress","aDWmUSdWJ-7kSkyM",{"x":147,"y":147,"zoom":148,"background":149},[641,644,653],{"sub_item":642},{"id":617,"type":197,"tags":643,"lang":13,"slug":619,"first_publication_date":620,"last_publication_date":621,"uid":622,"url":623,"link_type":30,"key":591,"isBroken":32,"text":509},[],{"sub_item":645},{"id":646,"type":622,"tags":647,"lang":13,"slug":648,"first_publication_date":649,"last_publication_date":650,"uid":599,"url":651,"link_type":30,"key":652,"isBroken":32,"text":602},"Z91OkBIAACgAIKgI",[],"research-diensten","2025-03-21T11:33:38+0000","2026-01-07T14:23:30+0000","/research/diensten/","1308b5fd-24f9-460f-8fa1-c9c4076af477",{"sub_item":654},{"id":655,"type":529,"tags":656,"lang":13,"slug":317,"first_publication_date":657,"last_publication_date":658,"uid":622,"url":659,"link_type":30,"key":660,"isBroken":32,"text":661},"aBtoaxIAACkAcqnx",[],"2025-05-07T14:05:38+0000","2026-01-07T14:26:15+0000","/about/team/research/","ed5baa95-731f-411b-bbe5-223f16088d51","De onderzoekers","menu_item$fd904919-56d8-461c-a7b0-dbc943cf8666",{"variation":321,"version":322,"items":664,"primary":665,"id":763,"slice_type":559,"slice_label":5},[],{"navigation_parent":666,"dropdown_title":674,"dropdown_description":675,"dropdown_read_more_link":679,"dropdown_image":683,"sub_items":691},{"id":667,"type":197,"tags":668,"lang":13,"slug":669,"first_publication_date":670,"last_publication_date":671,"uid":669,"url":672,"link_type":30,"key":673,"isBroken":32,"text":674},"aDtrVREAACcAmYC5",[],"insights","2025-05-31T20:49:32+0000","2026-01-29T12:10:35+0000","/insights/","e623ddf5-ff6d-4539-a997-1a9453903c64","Insights",[676],{"type":188,"text":677,"spans":678,"direction":175},"Gedragsverandering begint bij begrijpen. Daarom delen we inzichten die echt het verschil maken. Praktisch, onderbouwd en direct toepasbaar.",[],{"id":667,"type":197,"tags":680,"lang":13,"slug":669,"first_publication_date":670,"last_publication_date":671,"uid":669,"url":672,"link_type":30,"key":681,"isBroken":32,"text":682},[],"5c6943a0-5d2d-4371-9811-4c8090f79ed1","Bekijk alle insights",{"dimensions":684,"alt":687,"copyright":5,"url":688,"id":689,"edit":690},{"width":685,"height":686},562,553,"Behavior Change group - Insights","https://images.prismic.io/behavior-change-group/aEg7Z7h8WN-LV8Bp_oog-8.png?auto=format,compress","aEg7Z7h8WN-LV8Bp",{"x":147,"y":147,"zoom":148,"background":149},[692,696,708,719,730,741,752],{"sub_item":693},{"id":667,"type":197,"tags":694,"lang":13,"slug":669,"first_publication_date":670,"last_publication_date":671,"uid":669,"url":672,"link_type":30,"key":695,"isBroken":32,"text":509},[],"508c8cab-9f01-4ed8-8c0b-cbbc11f54f1d",{"sub_item":697},{"id":698,"type":699,"tags":700,"lang":13,"slug":701,"first_publication_date":702,"last_publication_date":703,"uid":704,"url":705,"link_type":30,"key":706,"isBroken":32,"text":707},"aDr-HhEAAC4AmOGx","insights_category",[],"laatste-blogs-en-videos","2025-05-31T13:03:28+0000","2026-01-07T14:17:42+0000","blogs-en-videos","/insights/blogs-en-videos/","178d81df-3e75-45c0-ad51-779530abcbfa","Blogs en Video's",{"sub_item":709},{"id":710,"type":699,"tags":711,"lang":13,"slug":712,"first_publication_date":713,"last_publication_date":714,"uid":715,"url":716,"link_type":30,"key":717,"isBroken":32,"text":718},"aEnmuBMAACsAhPPI",[],"laatste-casussen","2025-06-11T20:27:46+0000","2026-01-07T14:44:05+0000","casussen","/insights/casussen/","0644e8ff-80ec-42c9-ac78-fc0f4b414785","Casussen",{"sub_item":720},{"id":721,"type":699,"tags":722,"lang":13,"slug":723,"first_publication_date":724,"last_publication_date":725,"uid":726,"url":727,"link_type":30,"key":728,"isBroken":32,"text":729},"aDr_qREAACwAmOQQ",[],"webinars-die-je-inspireren","2025-05-31T13:10:03+0000","2026-01-07T14:28:23+0000","webinars","/insights/webinars/","d0ee7980-5035-44f7-b04c-7e6572f4d295","Webinars",{"sub_item":731},{"id":732,"type":699,"tags":733,"lang":13,"slug":734,"first_publication_date":735,"last_publication_date":736,"uid":737,"url":738,"link_type":30,"key":739,"isBroken":32,"text":740},"aDr_thEAAC0AmOQo",[],"tools-die-je-verder-brengen","2025-05-31T13:10:16+0000","2026-02-04T08:57:14+0000","tools","/insights/tools/","eba524b5-312f-4e89-a7bd-282fc3ca3e0f","Tools",{"sub_item":742},{"id":743,"type":699,"tags":744,"lang":13,"slug":745,"first_publication_date":746,"last_publication_date":747,"uid":748,"url":749,"link_type":30,"key":750,"isBroken":32,"text":751},"aDr-LREAACkAmOHJ",[],"podcasts-die-je-blijft-luisteren","2025-05-31T13:03:43+0000","2026-04-28T09:37:28+0000","podcasts","/insights/podcasts/","a3474891-fa2e-418a-8b6b-1d9b53c245ff","Podcasts",{"sub_item":753},{"id":754,"type":699,"tags":755,"lang":13,"slug":756,"first_publication_date":757,"last_publication_date":758,"uid":759,"url":760,"link_type":30,"key":761,"isBroken":32,"text":762},"aPjISBEAACgAji3f",[],"laatste-themas","2025-10-22T12:04:28+0000","2025-11-03T09:10:09+0000","themas","/insights/themas/","d120ba54-4987-4d13-9244-fff0996fb692","Thema's","menu_item$2dd386fc-e28a-42ca-9799-16a00f649fb3",[765,774,804,821,838,871,878],{"variation":321,"version":322,"items":766,"primary":767,"id":772,"slice_type":773,"slice_label":5},[],{"navigation_item":768},{"id":350,"type":197,"tags":769,"lang":13,"slug":352,"first_publication_date":353,"last_publication_date":354,"uid":355,"url":356,"link_type":30,"key":770,"isBroken":32,"text":771},[],"6f0a57f2-6857-498f-b242-d8df0982a75a","Home","menu_item_mobile$e4e4c656-62cf-4167-8622-a621a2c5769a","menu_item_mobile",{"variation":775,"version":322,"items":776,"primary":777,"id":803,"slice_type":773,"slice_label":5},"withSubItems",[],{"navigation_item":488,"sub_items":778},[779,783,787,791,795,799],{"sub_item":780},{"id":481,"type":197,"tags":781,"lang":13,"slug":483,"first_publication_date":484,"last_publication_date":485,"uid":39,"url":486,"link_type":30,"key":782,"isBroken":32,"text":509},[],"b9afc25b-7946-4d71-808e-dd7dc24310cb",{"sub_item":784},{"id":363,"type":39,"tags":785,"lang":13,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":30,"key":786,"isBroken":32,"text":514},[],"3a2c2a0f-8093-4926-8080-26fe958ebfb4",{"sub_item":788},{"id":517,"type":39,"tags":789,"lang":13,"slug":519,"first_publication_date":520,"last_publication_date":521,"uid":522,"url":523,"link_type":30,"key":790,"isBroken":32,"text":525},[],"33fdd139-915a-4337-a27f-e0c35dee4430",{"sub_item":792},{"id":528,"type":529,"tags":793,"lang":13,"slug":317,"first_publication_date":531,"last_publication_date":532,"uid":39,"url":533,"link_type":30,"key":794,"isBroken":32,"text":535},[],"bbf88706-7405-4dcb-9f7b-a1583f542ae5",{"sub_item":796},{"id":538,"type":197,"tags":797,"lang":13,"slug":540,"first_publication_date":541,"last_publication_date":542,"uid":540,"url":543,"link_type":30,"key":798,"isBroken":32,"text":545},[],"78496193-cd38-4c53-9871-7c20e79f2fee",{"sub_item":800},{"id":548,"type":549,"tags":801,"lang":13,"slug":551,"first_publication_date":552,"last_publication_date":553,"uid":554,"url":555,"link_type":30,"key":802,"isBroken":32,"text":557},[],"8c0fff3a-5119-45f1-8b51-de1f3ac12a29","menu_item_mobile$f31c8cf6-6bd5-4658-ae53-ed6804ccaebf",{"variation":775,"version":322,"items":805,"primary":806,"id":820,"slice_type":773,"slice_label":5},[],{"navigation_item":572,"sub_items":807},[808,812,816],{"sub_item":809},{"id":564,"type":197,"tags":810,"lang":13,"slug":566,"first_publication_date":567,"last_publication_date":568,"uid":569,"url":570,"link_type":30,"key":811,"isBroken":32,"text":509},[],"b5df1267-2eb5-4238-90ed-be7c7f9b02b0",{"sub_item":813},{"id":594,"type":569,"tags":814,"lang":13,"slug":596,"first_publication_date":597,"last_publication_date":598,"uid":599,"url":600,"link_type":30,"key":815,"isBroken":32,"text":602},[],"1e75e369-e6e3-4c3e-9d60-8d193bdc7052",{"sub_item":817},{"id":605,"type":529,"tags":818,"lang":13,"slug":317,"first_publication_date":607,"last_publication_date":608,"uid":569,"url":609,"link_type":30,"key":819,"isBroken":32,"text":611},[],"3aaed79b-b3f5-4ab9-b3fb-87fce4c135ce","menu_item_mobile$a9285884-95cf-4d8b-b0a3-c464a75d27a5",{"variation":775,"version":322,"items":822,"primary":823,"id":837,"slice_type":773,"slice_label":5},[],{"navigation_item":625,"sub_items":824},[825,829,833],{"sub_item":826},{"id":617,"type":197,"tags":827,"lang":13,"slug":619,"first_publication_date":620,"last_publication_date":621,"uid":622,"url":623,"link_type":30,"key":828,"isBroken":32,"text":509},[],"e3c747c3-9c22-4665-9e95-3294888a5836",{"sub_item":830},{"id":646,"type":622,"tags":831,"lang":13,"slug":648,"first_publication_date":649,"last_publication_date":650,"uid":599,"url":651,"link_type":30,"key":832,"isBroken":32,"text":602},[],"92fca483-ef11-4b54-8ef2-7c22f228fb1c",{"sub_item":834},{"id":655,"type":529,"tags":835,"lang":13,"slug":317,"first_publication_date":657,"last_publication_date":658,"uid":622,"url":659,"link_type":30,"key":836,"isBroken":32,"text":661},[],"232a3d87-56ab-414e-8ce4-a7fc133032c8","menu_item_mobile$4f5abcf9-edaf-44ae-8168-8feb8c173c3c",{"variation":775,"version":322,"items":839,"primary":840,"id":870,"slice_type":773,"slice_label":5},[],{"navigation_item":674,"sub_items":841},[842,846,850,854,858,862,866],{"sub_item":843},{"id":667,"type":197,"tags":844,"lang":13,"slug":669,"first_publication_date":670,"last_publication_date":671,"uid":669,"url":672,"link_type":30,"key":845,"isBroken":32,"text":509},[],"edcbcf96-d4a7-4b1e-bbda-02bfda05b3d8",{"sub_item":847},{"id":698,"type":699,"tags":848,"lang":13,"slug":701,"first_publication_date":702,"last_publication_date":703,"uid":704,"url":705,"link_type":30,"key":849,"isBroken":32,"text":707},[],"eac4bedd-53b3-412b-8317-97473404a624",{"sub_item":851},{"id":710,"type":699,"tags":852,"lang":13,"slug":712,"first_publication_date":713,"last_publication_date":714,"uid":715,"url":716,"link_type":30,"key":853,"isBroken":32,"text":718},[],"550c87b3-f748-4445-8f02-8cbcbff837cd",{"sub_item":855},{"id":721,"type":699,"tags":856,"lang":13,"slug":723,"first_publication_date":724,"last_publication_date":725,"uid":726,"url":727,"link_type":30,"key":857,"isBroken":32,"text":729},[],"731564fd-52e0-4c01-bbbc-73874e620752",{"sub_item":859},{"id":732,"type":699,"tags":860,"lang":13,"slug":734,"first_publication_date":735,"last_publication_date":736,"uid":737,"url":738,"link_type":30,"key":861,"isBroken":32,"text":740},[],"4ac657ea-501c-4cb2-9f20-40f68430a6d8",{"sub_item":863},{"id":743,"type":699,"tags":864,"lang":13,"slug":745,"first_publication_date":746,"last_publication_date":747,"uid":748,"url":749,"link_type":30,"key":865,"isBroken":32,"text":751},[],"4cc69930-5156-4ab6-a1fc-8b4de4a14e82",{"sub_item":867},{"id":754,"type":699,"tags":868,"lang":13,"slug":756,"first_publication_date":757,"last_publication_date":758,"uid":759,"url":760,"link_type":30,"key":869,"isBroken":32,"text":762},[],"70101393-38f5-40d5-924a-411c4ae1b787","menu_item_mobile$c29ca7ed-3f5d-42b0-8d4c-60f96d3a1301",{"variation":321,"version":322,"items":872,"primary":873,"id":877,"slice_type":773,"slice_label":5},[],{"navigation_item":874},{"id":431,"type":197,"tags":875,"lang":13,"slug":433,"first_publication_date":434,"last_publication_date":435,"uid":414,"url":436,"link_type":30,"key":876,"isBroken":32,"text":425},[],"755e663f-d066-40f0-98fe-2b1390983719","menu_item_mobile$21a2ad16-8456-4abb-95b7-8ea734e61bb9",{"variation":321,"version":322,"items":879,"primary":880,"id":884,"slice_type":773,"slice_label":5},[],{"navigation_item":881},{"id":445,"type":414,"tags":882,"lang":13,"slug":447,"first_publication_date":448,"last_publication_date":449,"uid":102,"url":450,"link_type":30,"key":883,"isBroken":32,"text":439},[],"5c9126f8-517a-469c-8143-d969e52b4c8e","menu_item_mobile$11100e69-fd39-41f5-ae15-ee5c2362edca",{"id":886,"uid":887,"url":888,"type":669,"href":889,"tags":890,"first_publication_date":892,"last_publication_date":892,"slugs":893,"linked_documents":895,"lang":13,"alternate_languages":896,"data":897},"aa6QOREAACsArhID","experimenten-naar-gehoorzaamheid-van-stanley-milgram","/insights/blogs-en-videos/experimenten-naar-gehoorzaamheid-van-stanley-milgram/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ahAYCRIAAC4AncBV&integrationFieldsRef=behavior-change-group%7Ed071c4d6-00a5-4346-a936-eba250309cc6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aa6QOREAACsArhID%22%29+%5D%5D",[891],"artikel","2026-03-30T07:45:07+0000",[894],"hoe-ver-zou-jij-gaan-de-experimenten-naar-gehoorzaamheid-van-stanley-milgram",[],[],{"page_background_color":898,"navigation_background_color":898,"title":899,"description":900,"featured_image":901,"slices":909,"meta_title":899,"meta_description":900,"meta_image":1260,"robots_meta_tags":1266,"publication_date":1271,"type":1110,"category":1272,"duration":1078,"author":1275,"webinar_date":5,"webinar_time":5,"webinar_price":5},"light-blue","Hoe ver zou jij gaan? De experimenten naar gehoorzaamheid van Stanley Milgram","Dit artikel bespreekt hoe proefpersonen enorm ver gingen in het toedienen van dodelijke schokken tijdens experimenten naar gehoorzaamheid.",{"dimensions":902,"alt":905,"copyright":5,"url":906,"id":907,"edit":908},{"width":903,"height":904},800,620,"Zwart-witfoto van het Milgram-experiment: een zittende man krijgt elektroden op zijn polsen bevestigd door twee mannen, van wie één een witte laboratoriumjas draagt.","https://images.prismic.io/behavior-change-group/aa6RkVxvIZEnjdgv_mg22329860.100-1_800.jpg?auto=format,compress","aa6RkVxvIZEnjdgv",{"x":147,"y":147,"zoom":148,"background":149},[910,925,935,1023,1030,1036,1059,1070,1192],{"variation":321,"version":322,"items":911,"primary":912,"id":923,"slice_type":924,"slice_label":5},[],{"title":913,"image":920,"has_margin_bottom":331},[914],{"type":327,"text":915,"spans":916,"direction":175},"Hoe ver zou jij gaan? De experimenten naar gehoorzaamheid van Stanley Milgram ",[917],{"start":918,"end":919,"type":174},43,57,{"dimensions":921,"alt":905,"copyright":5,"url":906,"id":907,"edit":922},{"width":903,"height":904},{"x":147,"y":147,"zoom":148,"background":149},"wide_hero$a966e30c-a5cd-4ab2-97e6-035e4d9df2ae","wide_hero",{"variation":321,"version":322,"items":926,"primary":927,"id":934,"slice_type":383,"slice_label":5},[],{"scroll_id":5,"content":928,"has_margin_top":32,"has_margin_bottom":331},[929],{"type":188,"text":930,"spans":931,"direction":175},"In een snel veranderende wereld waarin mensen soms extreem gedrag vertonen, is het verstandig om terug te blikken op gedragsexperimenten uit het verleden en hier lessen uit te halen. Dit artikel bespreekt het experiment naar gehoorzaamheid dat de Amerikaanse wetenschapper Stanley Milgram in 1963 uitvoerde. De uitkomsten hiervan waren letterlijk en figuurlijk schokkend.",[932],{"start":147,"end":933,"type":239},371,"text_content$754eb53a-3da3-4093-b2bd-0612b04766ab",{"variation":321,"version":322,"items":936,"primary":937,"id":1022,"slice_type":383,"slice_label":5},[],{"scroll_id":5,"content":938,"has_margin_top":32,"has_margin_bottom":331},[939,949,952,955,959,962,965,974,979,982,985,988,991,994,997,1000,1008,1011,1014,1017],{"type":188,"text":940,"spans":941,"direction":175},"Deze blog is onderdeel van onze serie ‘Lessen uit het verleden’. Lees hier bijvoorbeeld ook het verhaal over het Stanford Prison Experiment.",[942,944],{"start":147,"end":943,"type":174},140,{"start":945,"end":943,"type":194,"data":946},109,{"link_type":455,"url":947,"target":948},"https://behaviorchange.group/insights/blogs-en-videos/stanford-prison-experiment/","_blank",{"type":188,"text":950,"spans":951,"direction":175},"Als iemand jou vraagt om een dodelijke schok van 450 volt toe te dienen aan een ander, dan is jouw antwoord waarschijnlijk: ‘Nee, ben je gek?’ Zo niet, dan kan het geen kwaad om professionele hulp te zoeken. Toch kreeg Stanley Milgram in zijn studies naar gehoorzaamheid mensen wel degelijk zover om hierin mee te gaan. In specifieke condities, welteverstaan [1].",[],{"type":188,"text":953,"spans":954,"direction":175},"Stanley Milgram zette in de jaren 60 namelijk het volgende experiment op: veertig proefpersonen worden ontvangen op de universiteit van Yale (mannen tussen de 20 en 50 jaar uit verschillende sociale klassen), in de veronderstelling dat ze meedoen aan een onderzoek naar geheugen en leerprestaties [2].",[],{"type":956,"text":957,"spans":958,"direction":175},"heading3","Gevaar: ernstige schok",[],{"type":188,"text":960,"spans":961,"direction":175},"Bij aankomst wordt een proefpersoon voorgesteld aan een onderzoeker en ‘een andere deelnemer’; allebei acteurs die in het complot zitten. Onder de nep deelnemer en de echte deelnemer wordt de rol van ‘leerling’ en die van ‘leraar’ verloot. Dit is echter geen eerlijke loting, want de daadwerkelijke proefpersoon krijgt telkens de rol van de leraar. Hij moet de leerling beoordelen op zijn geheugen door middel van een test met vragen. Beantwoordt de leerling een vraag fout, dan moet de leraar hem een schok toedienen. Bij elke fout beantwoorde vraag gaat het voltage met 15 volt omhoog.",[],{"type":188,"text":963,"spans":964,"direction":175},"De leerling wordt voor de ogen van de leraar in een stoel vastgebonden met elektroden op zijn polsen. Om de geloofwaardigheid te vergroten, krijgt de leraar zelf ook een lichte schok van 45 volt, om te voelen hoe het is. Vervolgens gaan de leraar en de onderzoeker naar een andere kamer waar een apparaat klaarstaat dat de schokken zogenaamd zal toedienen. De voltages zijn hierop gelabeld, variërend van ‘lichte schok’ en ‘matige schok’ tot aan ‘gevaar: ernstige schok’ en het onheilspellende ‘XXX’. Het experiment kan beginnen.",[],{"type":966,"url":967,"alt":968,"copyright":5,"dimensions":969,"id":972,"edit":973},"image","https://images.prismic.io/behavior-change-group/aa6ZO1xvIZEnjdpL_milgram.jpg?auto=format,compress","Een zwart-witfoto van psycholoog Stanley Milgram, die streng in de camera kijkt terwijl hij achter zijn beruchte \"shock generator\" staat. Het apparaat op de voorgrond bevat een lange rij van 30 schakelaars met tekstuele labels die oplopen in intensiteit, variërend van \"Slight Shock\" tot \"XXX\". Milgram draagt een donker pak en kijkt neer op de kijker vanuit een laag camerastandpunt, wat een autoritaire indruk wekt.",{"width":970,"height":971},3840,2404,"aa6ZO1xvIZEnjdpL",{"x":147,"y":147,"zoom":148,"background":149},{"type":188,"text":975,"spans":976,"direction":175},"Stanley Milgram en zijn 'schokapparaat'. Bron: Yale University Library / Estate of Alexandra Milgram",[977],{"start":147,"end":978,"type":174},100,{"type":956,"text":980,"spans":981,"direction":175},"'Het experiment vereist dat u doorgaat'",[],{"type":188,"text":983,"spans":984,"direction":175},"Goed om te weten: vooraf heeft Milgram aan meerdere psychiaters gevraagd hoeveel van de proefpersonen door zouden gaan tot het geven van dodelijke schokken. Zij schatten in dat dit percentage rond 1 procent zou liggen. Dat liep net even anders dan gedacht.",[],{"type":188,"text":986,"spans":987,"direction":175},"Want deelnemers gaan ver. Net boven de 100 volt klinken al de eerste protesten, maar er wordt toch besloten door te gaan. De onderzoeker, gekleed in labjas om meer autoriteit uit te stralen, spoort de deelnemer hierin ook aan met de zin ‘het experiment vereist dat u doorgaat’. Op die manier wordt het verzoek niet vanuit de onderzoeker zelf gedaan en ervaren deelnemers minder weerstand, omdat ze het idee hebben dat ze moeten gehoorzamen voor ‘het grote goed’.",[],{"type":188,"text":989,"spans":990,"direction":175},"De voltages worden telkens weer verhoogd en rond de 300 volt wordt er zelfs geroepen dat men in de andere kamer last heeft van het hart. Deelnemers beginnen gespannen te worden en het zweet breekt ze uit. Maar: het experiment vereist dat ze doorgaan, dus dat doen ze dan ook. Zelfs totdat er aan de andere kant van de muur geen teken van leven meer is te horen.",[],{"type":188,"text":992,"spans":993,"direction":175},"Uiteindelijk gaat meer dan 60 procent van de deelnemers mee in het verzoek om de dodelijke schok van 450 volt toe te dienen. Dat klinkt heftig en met deze resultaten kreeg het experiment van Stanley Milgram natuurlijk veel aandacht. Maar het is belangrijk om er een paar kanttekeningen bij te zetten.",[],{"type":956,"text":995,"spans":996,"direction":175},"Meer dan alleen autoriteit",[],{"type":188,"text":998,"spans":999,"direction":175},"Met de Tweede Wereldoorlog nog vers in het geheugen bogen veel wetenschappers zich in deze tijd over de vraag hoe mensen tot zulke nare acties in staat waren. Het onderzoek naar gehoorzaamheid van Stanley Milgram zocht naar antwoorden en werd uiteindelijk verkocht met het idee: als je autoriteit inzet (labjas, onderzoeker, statig universiteitsgebouw), kun je mensen de meest verschrikkelijke dingen laten doen. ",[],{"type":188,"text":1001,"spans":1002,"direction":175},"Toch is het niet alleen de autoriteit geweest die hierin een rol speelde. De kleine stappen tussen de voltages waren namelijk ook erg belangrijk. Zodra mensen meegaan in een klein verzoek, is de kans groot dat ze in een volgend verzoek óók meegaan. Dat noemen we commitment en consistentie. De interne dialoog gaat dan als volgt: ‘Ik heb al zoveel schokken gegeven… Als ik nu stop, is alles voor niets geweest.’ Zodra de tussenstappen te groot waren, gingen deelnemers niet meer mee in het verzoek, zo bleek uit een andere conditie van het onderzoek.",[1003],{"start":1004,"end":1005,"type":194,"data":1006},263,289,{"link_type":455,"url":1007,"target":948},"https://behaviorchange.group/insights/blogs-en-videos/foot-in-the-door/",{"type":956,"text":1009,"spans":1010,"direction":175},"Kleine stappen, grote gevolgen",[],{"type":188,"text":1012,"spans":1013,"direction":175},"Het waren nou eenmaal andere tijden, maar heel ethisch verantwoord waren de experimenten van Stanley Milgram niet. Ondanks dat men bij deze vorm van autoriteit de schuld al snel buiten zichzelf zoekt en denkt: ‘Dit komt op jouw kerfstok, meneer de onderzoeker, niet op die van mij’, waren deelnemers na afloop flink aangedaan. Tijdens het onderzoek geloofden ze dat ze daadwerkelijk iemand pijn deden en hadden daar naderhand ook echt hulp bij nodig.",[],{"type":188,"text":1015,"spans":1016,"direction":175},"We denken al gauw van onszelf: dit zal mij nooit gebeuren. Maar op het moment dat de context dusdanig is ingericht, met een cocktail van omstandigheden zoals autoriteit en het gebruik van kleine stappen, dan word je al gauw ergens ingezogen. Dus gaf Stanley Milgram ons eigenlijk een les in zelfreflectie; waarin zetten we als samenleving of binnen organisaties kleine stappen die we met een te grote stap eigenlijk niet normaal hadden gevonden? Het geeft stof tot nadenken.",[],{"type":188,"text":1018,"spans":1019,"direction":175},"Boekentip: Wil je meer weten over Stanley Milgram en zijn experimenten naar gehoorzaamheid? Lees dan zijn boek Obedience to Authority: An Experimental View uit 1974.",[1020],{"start":147,"end":1021,"type":174},165,"text_content$e1feb767-ecdd-4691-8fca-ffa07e9651d3",{"variation":1024,"version":322,"items":1025,"primary":1026,"id":1028,"slice_type":1029,"slice_label":5},"aboutAuthor",[],{"title":1027},"Over de auteur","about_team_members$185d2ed9-6d92-4c42-a6b7-bde04756537b","about_team_members",{"variation":321,"version":322,"items":1031,"primary":1032,"id":1034,"slice_type":1035,"slice_label":5},[],{"label":1033,"has_margin_bottom":32},"Delen","delen$4fb52265-00ff-49a7-adca-d9a8ce4001f0","delen",{"variation":321,"version":322,"items":1037,"primary":1038,"id":1058,"slice_type":383,"slice_label":5},[],{"scroll_id":5,"content":1039,"has_margin_top":32,"has_margin_bottom":331},[1040,1042,1045,1050,1055],{"type":188,"text":342,"spans":1041,"direction":175},[],{"type":956,"text":1043,"spans":1044,"direction":175},"Bronnen",[],{"type":188,"text":1046,"spans":1047,"direction":175},"[1] Milgram, S. (1974). Obedience to Authority: An Experimental View. Harper & Row.",[1048],{"start":172,"end":1049,"type":174},68,{"type":188,"text":1051,"spans":1052,"direction":175},"[2] Hock, R. R. (2009). Forty studies that changed psychology: Explorations into the history of psychological research (6de editie). Pearson Education.",[1053],{"start":172,"end":1054,"type":174},118,{"type":188,"text":1056,"spans":1057,"direction":175},"Beeldmateriaal: Yale University Library / Estate of Alexandra Milgram",[],"text_content$e8759fe9-89c7-4203-a4fb-58b64cf7bafb",{"variation":321,"version":322,"items":1060,"primary":1061,"id":1068,"slice_type":1069,"slice_label":5},[],{"image":1062,"title":1063,"text":1064,"button":1065,"has_margin_bottom":331},{},"Meer weten over dit artikel?","Wij gaan graag hierover met je in gesprek. Deel je vragen en opmerkingen hierover en we nemen zo snel mogelijk contact met je op.",{"id":445,"type":414,"tags":1066,"lang":13,"slug":447,"first_publication_date":448,"last_publication_date":449,"uid":102,"url":450,"link_type":30,"key":1067,"isBroken":32,"text":243},[],"361af0d1-db73-4125-ad5f-1ac6d3295e5c","call_to_action$f421a757-6fdd-4d35-8279-9b628865b645","call_to_action",{"variation":321,"version":322,"items":1071,"primary":1072,"id":1191,"slice_type":669,"slice_label":5},[],{"title":1073,"button":1082,"button_position":1086,"has_margin_bottom":32,"background_color":1087,"columns":1088,"items":1089},[1074],{"type":168,"text":1075,"spans":1076,"direction":175},"Onze inzichten en opleidingen brengen je verder",[1077,1079],{"start":1078,"end":237,"type":174},5,{"start":1080,"end":1081,"type":174},18,29,{"id":667,"type":197,"tags":1083,"lang":13,"slug":669,"first_publication_date":670,"last_publication_date":671,"uid":669,"url":672,"link_type":30,"key":1084,"isBroken":32,"text":1085},[],"6876b392-02c4-4c71-964f-8eecd1bc2230","Ontdek meer","with-title","dark-blue","4",[1090,1112,1143,1164],{"item":1091},{"id":1092,"type":669,"tags":1093,"lang":13,"slug":1095,"first_publication_date":1096,"last_publication_date":1097,"uid":1098,"url":1099,"data":1100,"link_type":30,"key":1111,"isBroken":32},"aH9egBEAACgAnMyI",[1094],"interview","een-verborgen-parel-voor-coaches-die-bezig-zijn-met-persoonlijke-ontwikkeling-meer-mensen-zouden-hiervan-moeten-weten","2025-07-22T13:55:24+0000","2026-01-29T11:47:18+0000","het-model-van-mcadams-dekt-alle-wetenschappelijke-inzichten-over-persoonlijkheid-die-coaches-en-psychologen-moeten-weten","/insights/blogs-en-videos/het-model-van-mcadams-dekt-alle-wetenschappelijke-inzichten-over-persoonlijkheid-die-coaches-en-psychologen-moeten-weten/",{"description":1101,"featured_image":1102,"title":1109,"type":1110},"Per jaar komen er honderden nieuwe boeken over persoonlijkheid uit. Maar ze vertellen nooit het hele verhaal. Volgens dr. Mattheis van Leeuwen is er één model dat alle wetenschappelijke inzichten over het onderwerp dekt: de persoonlijkheidstheorie van Dan McAdams.",{"dimensions":1103,"alt":5,"copyright":5,"url":1106,"id":1107,"edit":1108},{"width":1104,"height":1105},6000,4000,"https://images.prismic.io/behavior-change-group/aH9gLVGsbswqTH7n_DSC01674.jpg?auto=format,compress","aH9gLVGsbswqTH7n",{"x":147,"y":147,"zoom":148,"background":149},"Een ‘verborgen parel’ voor coaches die bezig zijn met persoonlijke ontwikkeling: 'Meer mensen zouden hiervan moeten weten'","Blog","1e8b8d85-2410-4f62-88fe-36f8278bcfe7",{"item":1113},{"id":1114,"type":1115,"tags":1116,"lang":13,"slug":1117,"first_publication_date":1118,"last_publication_date":1119,"uid":1117,"url":1120,"data":1121,"link_type":30,"key":1142,"isBroken":32},"Z9vNYhMAACcA85RP","course",[],"postacademische-opleiding-tot-gedragsveranderaar","2025-03-20T08:10:22+0000","2026-05-22T08:47:05+0000","/academy/opleidingen/postacademische-opleiding-tot-gedragsveranderaar/",{"featured_image":1122,"title":1130,"type":1137,"description":1138},{"dimensions":1123,"alt":1126,"copyright":5,"url":1127,"id":1128,"edit":1129},{"width":1124,"height":1125},2048,1365,"Postacademische opleiding tot gedragsveranderaar","https://images.prismic.io/behavior-change-group/aEF97Lh8WN-LVpoT_2019_11_18_ChangemakersLR25-2-.jpg?auto=format,compress","aEF97Lh8WN-LVpoT",{"x":147,"y":147,"zoom":148,"background":149},[1131],{"type":327,"text":1132,"spans":1133,"direction":175},"Postacademische opleiding tot Gedragsveranderaar",[1134],{"start":1135,"end":1136,"type":174},30,48,"Opleiding",[1139],{"type":188,"text":1140,"spans":1141,"direction":175},"De eerste en meest complete opleiding over gedragsverandering",[],"2fa9a035-5d6b-4667-988e-5e4117d6d7ec",{"item":1144},{"id":1145,"type":669,"tags":1146,"lang":13,"slug":1147,"first_publication_date":1148,"last_publication_date":1148,"uid":1149,"url":1150,"data":1151,"link_type":30,"key":1163,"isBroken":32},"aaWZrBIAACsAW7HM",[],"verborgen-patronen-met-madelijn-strick--waarom-we-humor-serieus-moeten-nemen","2026-03-03T12:08:16+0000","verborgen-patronen-madelijn-strick","/insights/podcasts/verborgen-patronen-madelijn-strick/",{"description":1152,"featured_image":1153,"title":1161,"type":1162},"Verborgen Patronen is een podcast van Behavior Change Group waarin dr. Mattheis van Leeuwen, universitair docent en gedragsspecialist, in gesprek gaat met andere experts en wetenschappers over de laatste ontwikkelingen binnen het vakgebied.",{"dimensions":1154,"alt":5,"copyright":5,"url":1157,"id":1158,"edit":1159},{"width":1155,"height":1156},8011,5000,"https://images.prismic.io/behavior-change-group/aS2UtnNYClf9nowJ_verborgenpatronenhorizontaalv3.jpg?auto=format%2Ccompress&rect=0%2C589%2C8011%2C5000&w=8011&h=5000","aS2UtnNYClf9nowJ",{"x":147,"y":1160,"zoom":148,"background":149},589,"Verborgen Patronen met Madelijn Strick | Waarom we humor serieus moeten nemen","Podcast","81211a6e-214c-4715-af57-5cff92c0c5e3",{"item":1165},{"id":1166,"type":1115,"tags":1167,"lang":13,"slug":1168,"first_publication_date":1169,"last_publication_date":1170,"uid":1168,"url":1171,"data":1172,"link_type":30,"key":1190,"isBroken":32},"Z-ztSREAACgAi_S8",[],"mindsets-veranderen-voor-langdurige-gedragsverandering","2025-04-02T07:55:14+0000","2026-05-21T05:14:19+0000","/academy/opleidingen/mindsets-veranderen-voor-langdurige-gedragsverandering/",{"featured_image":1173,"title":1181,"type":1137,"description":1186},{"dimensions":1174,"alt":1177,"copyright":5,"url":1178,"id":1179,"edit":1180},{"width":1175,"height":1176},2560,1707,"Intensieve lesdag tijdens de verdiepingsopleiding Mindsets veranderen voor langdurige gedragsverandering","https://images.prismic.io/behavior-change-group/aCryzSdWJ-7kSRjc_DSC00079-scaled.jpg?auto=format,compress","aCryzSdWJ-7kSRjc",{"x":147,"y":147,"zoom":148,"background":149},[1182],{"type":327,"text":1183,"spans":1184,"direction":175},"Mindsets veranderen voor langdurige gedragsverandering",[1185],{"start":147,"end":348,"type":174},[1187],{"type":188,"text":1188,"spans":1189,"direction":175},"Vergroot je expertise over langdurige gedragsverandering door mindsets te begrijpen en veranderen.",[],"99ac2cda-dba1-4d3d-8995-4ae037529e4d","insights$89a3c74d-7ba9-42fc-8f66-937a500b73b2",{"variation":1193,"version":322,"items":1194,"primary":1195,"id":1258,"slice_type":1259,"slice_label":5},"withLightBlueBackground",[],{"title":1196,"items":1203,"has_margin_bottom":32},[1197],{"type":168,"text":1198,"spans":1199,"direction":175},"Drie pijlers, één missie: zo helpen we je",[1200,1201],{"start":237,"end":172,"type":174},{"start":237,"end":1202,"type":239},25,[1204,1223,1240],{"image":1205,"title":1210,"text":1218,"link":1219},{"dimensions":1206,"alt":5,"copyright":5,"url":1207,"id":1208,"edit":1209},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aC6_kydWJ-7kSa9D_2025BCGIllustraties-nieuwestijl--1-_Drietakken-Academy.png?auto=format,compress","aC6_kydWJ-7kSa9D",{"x":147,"y":147,"zoom":148,"background":149},[1211],{"type":956,"text":1212,"spans":1213,"direction":175},"We leiden op",[1214,1217],{"start":1215,"end":1216,"type":174},3,12,{"start":1215,"end":1216,"type":239},"In onze Academy maak je gedragsverandering eigen. We leiden professionals op tot scherpe denkers en vaardige doeners. Onze opleidingen en trainingen combineren wetenschap met praktijk zodat je meteen verschil maakt in je werk.",{"id":481,"type":197,"tags":1220,"lang":13,"slug":483,"first_publication_date":484,"last_publication_date":485,"uid":39,"url":486,"link_type":30,"key":1221,"isBroken":32,"text":1222},[],"18ae9731-7a88-4eb4-bcb7-80d51f6a7e00","Ga naar Academy",{"image":1224,"title":1229,"text":1235,"link":1236},{"dimensions":1225,"alt":5,"copyright":5,"url":1226,"id":1227,"edit":1228},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aEsSYLNJEFaPX6wX_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-gedragsexpertise-eigengedragsteamkopie.png?auto=format,compress","aEsSYLNJEFaPX6wX",{"x":147,"y":147,"zoom":148,"background":149},[1230],{"type":956,"text":1231,"spans":1232,"direction":175},"We adviseren",[1233,1234],{"start":1215,"end":1216,"type":174},{"start":1215,"end":1216,"type":239},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen. Vanuit de wetenschap, met oog voor jouw realiteit. Zodat verandering niet alleen bedacht wordt maar ook echt gebeurt.",{"id":564,"type":197,"tags":1237,"lang":13,"slug":566,"first_publication_date":567,"last_publication_date":568,"uid":569,"url":570,"link_type":30,"key":1238,"isBroken":32,"text":1239},[],"015efd05-ced7-405b-a458-4d0f585ce006","Ga naar Consultancy",{"image":1241,"title":1247,"text":1253,"link":1254},{"dimensions":1242,"alt":5,"copyright":5,"url":1244,"id":1245,"edit":1246},{"width":249,"height":1243},1242,"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":147,"y":147,"zoom":148,"background":149},[1248],{"type":956,"text":1249,"spans":1250,"direction":175},"We onderzoeken",[1251,1252],{"start":1215,"end":237,"type":174},{"start":1215,"end":237,"type":239},"Met ons onderzoek maken we gedrag zichtbaar en begrijpelijk. We leggen patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën. Geen dikke rapporten, maar duidelijke antwoorden waar je direct mee verder kunt.",{"id":617,"type":197,"tags":1255,"lang":13,"slug":619,"first_publication_date":620,"last_publication_date":621,"uid":622,"url":623,"link_type":30,"key":1256,"isBroken":32,"text":1257},[],"7cec21e4-d4da-4530-ad33-f8b5b3a86ad8","Ga naar Research","help_columns$b478f53e-da7e-487d-86f0-0a01b0698625","help_columns",{"dimensions":1261,"alt":905,"copyright":5,"url":1264,"id":907,"edit":1265},{"width":1262,"height":1263},2400,1260,"https://images.prismic.io/behavior-change-group/aa6RkVxvIZEnjdgv_mg22329860.100-1_800.jpg?auto=format,compress&rect=0,100,800,420&w=2400&h=1260",{"x":147,"y":978,"zoom":148,"background":149},[1267,1269],{"tag":1268},"index",{"tag":1270},"follow","2026-03-09",{"id":698,"type":699,"tags":1273,"lang":13,"slug":701,"first_publication_date":702,"last_publication_date":703,"uid":704,"url":705,"link_type":30,"key":1274,"isBroken":32},[],"dfadcef7-5c6b-4e30-9cf1-dce126a593a6",{"id":1276,"type":1277,"tags":1278,"lang":13,"slug":1279,"first_publication_date":1280,"last_publication_date":1281,"uid":1279,"data":1282,"link_type":30,"key":1291,"isBroken":32},"aH-BoBEAAC0AnQZF","author",[],"mart-megens","2025-07-22T12:18:44+0000","2026-02-03T16:42:36+0000",{"description_text":1283,"full_name":1284,"image":1285},"Met zijn ervaring in de journalistiek weet Mart hoe een goed verhaal in elkaar steekt. Op de online redactie van De Gelderlander heeft hij geleerd om content op verschillende manieren te brengen. Hij houdt vooral van interviewen, podcasts maken en video’s produceren.","Mart Megens",{"dimensions":1286,"alt":5,"copyright":5,"url":1288,"id":1289,"edit":1290},{"width":1287,"height":1287},600,"https://images.prismic.io/behavior-change-group/aD6gubh8WN-LVghN_Mart-navy1%3A1.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","aD6gubh8WN-LVghN",{"x":147,"y":147,"zoom":148,"background":149},"d185fc41-6eed-4f85-9b19-270eceb55611",1779439685002]