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Gedragspsycholoog Marenne Vlieg en strateeg Arjan van Dooren zagen steeds meer mensen tegen deze uitdaging aanlopen. Hoe zet je jouw gedragsexpertise effectief in? En hoe neem je de organisatie nou mee om gedrag een vaste plek te geven? Ze besloten tot een oplossing te komen die passende begeleiding biedt: het Ontwikkeltraject Gedragsspecialist.",{"dimensions":904,"alt":5,"copyright":5,"url":907,"id":908,"edit":909},{"width":905,"height":906},6016,4011,"https://images.prismic.io/behavior-change-group/acvQFpGXnQHGZIjW_7RV00712.jpg?auto=format,compress","acvQFpGXnQHGZIjW",{"x":147,"y":147,"zoom":148,"background":149},[911,924,939,1043,1106,1112,1123,1246],{"variation":321,"version":322,"items":912,"primary":913,"id":922,"slice_type":923,"slice_label":5},[],{"title":914,"image":919,"has_margin_bottom":331},[915],{"type":327,"text":901,"spans":916,"direction":175},[917],{"start":918,"end":192,"type":174},6,{"dimensions":920,"alt":5,"copyright":5,"url":907,"id":908,"edit":921},{"width":905,"height":906},{"x":147,"y":147,"zoom":148,"background":149},"wide_hero$a966e30c-a5cd-4ab2-97e6-035e4d9df2ae","wide_hero",{"variation":321,"version":322,"items":925,"primary":926,"id":938,"slice_type":383,"slice_label":5},[],{"scroll_id":5,"content":927,"has_margin_top":32,"has_margin_bottom":331},[928,933],{"type":188,"text":929,"spans":930,"direction":175},"De boeken zijn gelezen, de modellen zitten in je hoofd en het certificaat staat pontificaal tentoongesteld in de werkkamer. Je bent officieel gedragsveranderaar. Hartstikke leuk, maar wat nu? Een veelgehoorde vraag na een eerste kennismaking met het vak. ",[931],{"start":147,"end":932,"type":239},255,{"type":188,"text":934,"spans":935,"direction":175},"Gedragspsycholoog, docent en mentor bij Behavior Change Group Marenne Vlieg en onze eigen gedragsstrateeg Arjan van Dooren zagen steeds meer mensen tegen deze uitdaging aanlopen. Hoe zet je jouw gedragsexpertise effectief in? En hoe neem je de organisatie nou mee om gedrag een vaste plek te geven? Ze besloten tot een oplossing te komen die passende begeleiding biedt: het Ontwikkeltraject Gedragsspecialist. “Wat kun je goed dat ook echt bij je past? Daar gaan we mee aan de slag.”",[936],{"start":147,"end":937,"type":239},483,"text_content$754eb53a-3da3-4093-b2bd-0612b04766ab",{"variation":321,"version":322,"items":940,"primary":941,"id":1042,"slice_type":383,"slice_label":5},[],{"scroll_id":5,"content":942,"has_margin_top":32,"has_margin_bottom":331},[943,953,961,964,967,970,978,986,989,992,995,1003,1008,1014,1022,1025,1028,1031,1034],{"type":188,"text":944,"spans":945,"direction":175},"Dit artikel bespreekt ons nieuwe Ontwikkeltraject Gedragsspecialist. Meer praktische informatie hierover vind je hier.",[946,948],{"start":147,"end":947,"type":174},118,{"start":949,"end":947,"type":194,"data":950},69,{"link_type":455,"url":951,"target":952},"https://behaviorchange.group/consultancy/diensten/ontwikkeltraject-gedragsspecialist/","_blank",{"type":188,"text":954,"spans":955,"direction":175},"Blijkbaar stellen we hoge eisen aan onszelf. Want na het behalen van een opleiding tot gedragsveranderaar denken mensen al gauw dat ze direct alles moeten kunnen. Maar dat misverstand wil Marenne graag de wereld uit helpen: “Als je het Behavior Change Model doorloopt, dan schuilt er achter elke stap wel een specifiek talent.” Creatieve interventies ontwikkelen, onderzoek doen, presenteren voor het management om het vak goed op de kaart te zetten, een team bouwen en mensen meekrijgen; de smaken verschillen enorm. ",[956],{"start":957,"end":958,"type":194,"data":959},236,257,{"link_type":455,"url":960,"target":952},"https://behaviorchange.group/insights/tools/behavior-change-model/",{"type":188,"text":962,"spans":963,"direction":175},"Ook al is je kennis van mensen erop vooruit gegaan, vergeet niet dat je zelf ook mens blijft: “Binnen Behavior Change Group hebben onze collega’s ook bepaalde specialisaties en ze worden dan ook ingezet op de werkzaamheden waar hun talenten liggen. We wilden een traject ontwikkelen dat zowel ervaren als nieuwe gedragsveranderaars helpt in de zoektocht naar hún talent binnen het vakgebied.” Zodat ze niet vastzitten in een tunnelvisie van wat een gedragsspecialist zou moeten zijn of doen, terwijl je op oneindig veel manieren impact kan maken als gedragsveranderaar. “Of je nou als Behavioral Strategist werkt, of je gedrags- en veranderexpertise wilt inzetten binnen HR, C-level functies of communicatie.”",[],{"type":188,"text":965,"spans":966,"direction":175},"“We hebben als bedrijf natuurlijk al jarenlang zicht op de wereld van gedragsverandering en dat maakt dat we heel goed weten wat er speelt,” vult Arjan aan. “Met die ervaring op zak kunnen we zoekende mensen snel koppelen aan de juiste organisaties. Ook kunnen we helpen om het werken met gedragsinzichten binnen organisaties te borgen.” Zo werk je tegelijkertijd aan je professionele ontwikkeling en de doelstellingen van je organisatie.",[],{"type":168,"text":968,"spans":969,"direction":175},"Wetenschappelijke basis voor concrete ontwikkelstappen",[],{"type":188,"text":971,"spans":972,"direction":175},"Hoe gaat het traject in zijn werk? Arjan: “Om iemand op weg te helpen, moeten we eerst weten met wie we precies te maken hebben.” Daarom hebben Marenne en Arjan universitair docent Mattheis van Leeuwen ingeschakeld, tevens ook hoofddocent bij Behavior Change Group. “Hij geeft bij ons de Postacademische opleiding Persoonlijke Ontwikkeling en weet als geen ander hoe je menselijke prestaties en functioneren op een wetenschappelijke manier kunt voorspellen.”",[973],{"start":974,"end":975,"type":194,"data":976},288,339,{"link_type":455,"url":977,"target":952},"https://behaviorchange.group/academy/opleidingen/postacademische-opleiding-persoonlijke-ontwikkeling/",{"type":188,"text":979,"spans":980,"direction":175},"Het ontwikkeltraject is daarom gebaseerd op de persoonlijkheidstheorie van Dan McAdams, ook wel het McAdams-model genoemd. In dit model komen drie lagen aan bod: persoonlijkheid, waarden en je narratief. “Dat laatste is het verhaal dat jij aan jezelf vertelt over je werk en je levensloop. Is dat een constructief verhaal? Hoe kijk je naar tegenslagen en wat je tot nu toe hebt bereikt? Een levensverhaal staat niet vast, je herschrijft het continu,” legt Marenne uit. “Maar we kijken ook kritisch naar de organisatie waarin je je begeeft, de cultuur die er heerst en de ambities die je organisatie heeft. Wat is hier eigenlijk nodig op het gebied van gedrag? Hoe kun jij daar effectief aan bijdragen en hoe creëer je draagvlak?”",[981],{"start":982,"end":983,"type":194,"data":984},96,113,{"link_type":455,"url":985,"target":952},"https://behaviorchange.group/insights/blogs-en-videos/het-model-van-mcadams-dekt-alle-wetenschappelijke-inzichten-over-persoonlijkheid-die-coaches-en-psychologen-moeten-weten/",{"type":188,"text":987,"spans":988,"direction":175},"Tijdens de intake moet vooral duidelijk worden wat jou zo enthousiast maakt over gedragsverandering, wat je sterke punten zijn die jou van anderen onderscheiden en waar je naartoe wil. Wie in het vakgebied inspireert jou? En waarom? Of een andere interessante vraag: je wordt over een jaar wakker en je hebt precies de baan die je wilt. Wat is er dan veranderd ten opzichte van vandaag? Na de intake volgt het assessment en worden de drie lagen uit het model in kaart gebracht.",[],{"type":168,"text":990,"spans":991,"direction":175},"Kennis van de markt",[],{"type":188,"text":993,"spans":994,"direction":175},"Daarna volgen er twee coachingsessies bij ons op kantoor. “In deze sessies helpen we je om je jezelf stevig te positioneren en de uitdagingen die je tegenkomt in je professionele ontwikkeling en organisatie het hoofd te bieden.” ",[],{"type":188,"text":996,"spans":997,"direction":175},"Samen met de coachee blikken Marenne en Arjan vooruit. Ze werken strategisch mee aan de ambities van jouw organisatie. \"Aan de hand van ons Maturatiemodel kijken ze hoe ver jouw organisatie is in het werken met gedragsinzichten, en wat je kunt doen om dit in de hele organisatie nog meer te laten leven.\"",[998],{"start":999,"end":1000,"type":194,"data":1001},140,154,{"link_type":455,"url":1002,"target":952},"https://behaviorchange.group/insights/tools/maturatiemodel-gedragsverankering/",{"type":188,"text":1004,"spans":1005,"direction":175},"Denk aan governance: is er een duidelijke beslisstructuur, visie op gedrag en voldoende budget? Welke modellen en werkmethodieken hanteer je, en worden die consistent toegepast in de organisatie? Is er commitment vanuit het management of de directie, en is onder werknemers de juiste kennis en kunde over gedragsverandering aanwezig? \"Soms is nog niet duidelijk wat werken met gedragsinzichten kan opleveren. In dat geval helpen we de organisatie met zichtbaarheid, en hoe je pilots of succesverhalen kunt opleveren zodat je bewijs verzamelt.”",[1006],{"start":236,"end":1007,"type":174},19,{"type":1009,"url":1010,"alt":5,"copyright":5,"dimensions":1011,"id":1012,"edit":1013},"image","https://images.prismic.io/behavior-change-group/aXd1WwIvOtkhB78b_7RV07397.jpg?auto=format,compress",{"width":905,"height":906},"aXd1WwIvOtkhB78b",{"x":147,"y":147,"zoom":148,"background":149},{"type":188,"text":1015,"spans":1016,"direction":175},"Het Maturatiemodel van Behavior Change Group, ontwikkeld om gedragskennis beter te verankeren binnen organisaties. Je kunt het model hier gratis downloaden.",[1017,1019],{"start":147,"end":1018,"type":174},156,{"start":1020,"end":1018,"type":194,"data":1021},115,{"link_type":455,"url":1002,"target":952},{"type":168,"text":1023,"spans":1024,"direction":175},"Ontdekken waar je kracht ligt",[],{"type":188,"text":1026,"spans":1027,"direction":175},"Het kan ook zomaar zijn dat in het coachingstraject blijkt dat jij als professional op de verkeerde plek zit. “We hebben een enorm netwerk en veel kennis van de markt,” zegt Arjan. “Zo weten we waar gedragsfuncties zijn en in welke organisaties of sectoren gedrag een steeds belangrijkere rol gaat spelen. Ook kijken we actief naar bestaande functies en vacatures waar mensen misschien nog niet aan gedacht hebben.”",[],{"type":188,"text":1029,"spans":1030,"direction":175},"Gebaseerd op iemands kwaliteiten en wensen wordt een toekomstplan uitgestippeld. Zowel voor jou als professional, als voor je organisatie en diens ambities in het werken met gedrag. Er wordt eerst vijf jaar vooruit gekeken, dan drie, dan één. De coaches doen telkens een stapje terug naar de korte termijn. “Iedere verandering begint met een eerste stap en daar helpen we graag bij.” Een half jaar na het traject checken ze even bij de gedragsveranderaar in, om te weten hoe het gaat en hoe ze diegene nog verder op weg kunnen helpen.",[],{"type":188,"text":1032,"spans":1033,"direction":175},"Het duo is razend enthousiast over het traject. Marenne wil mensen op het hart blijven drukken dat iedereen een unieke aanpak heeft, en dat daar juist je kracht ligt: “Elke docent, elke verpleegkundige heeft ook een eigen stijl en manier van werken. Dat geldt ook voor gedragsexperts. In de basis beheers je hetzelfde vak, maar je hebt andere talenten en wilt onderzoeken hoe jouw impact het grootst is. Ik gun het elke gedragsveranderaar om dat te ontdekken. ”",[],{"type":188,"text":1035,"spans":1036,"direction":175},"Wil je meer weten over het Ontwikkeltraject Gedragsspecialist? 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Hij houdt vooral van interviewen, podcasts maken en video’s produceren.","drs. Mart Megens",{"dimensions":1098,"alt":5,"copyright":5,"url":1099,"id":1100,"edit":1101},{"width":1062,"height":1062},"https://images.prismic.io/behavior-change-group/aD6gvbh8WN-LVghO_Mart-sky1%3A1.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","aD6gvbh8WN-LVghO",{"x":147,"y":147,"zoom":148,"background":149},"8d8eb4ea-a7d1-4b2b-b2a2-041c5ec0a88c",{},"about_team_members$185d2ed9-6d92-4c42-a6b7-bde04756537b","about_team_members",{"variation":321,"version":322,"items":1107,"primary":1108,"id":1110,"slice_type":1111,"slice_label":5},[],{"label":1109,"has_margin_bottom":331},"Delen","delen$4fb52265-00ff-49a7-adca-d9a8ce4001f0","delen",{"variation":321,"version":322,"items":1113,"primary":1114,"id":1121,"slice_type":1122,"slice_label":5},[],{"image":1115,"title":1116,"text":1117,"button":1118,"has_margin_bottom":331},{},"Meer weten over dit artikel?","Wij gaan graag hierover met je in gesprek. 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We leiden professionals op tot scherpe denkers en vaardige doeners. 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Met scherpe analyses, strategisch advies en praktische oplossingen. Vanuit de wetenschap, met oog voor jouw realiteit. 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