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Dit model is wereldwijd in meer dan 80 landen cross-cultureel gevalideerd. Je meet hiermee dus universele psychologische drijfveren die daadwerkelijk gedrag voorspellen, in plaats van tijdelijke of oppervlakkige voorkeuren.",[],{"question":1009,"answer":1010},"Zijn de kaarten geschikt voor zowel individuen als groepen?",[1011],{"type":188,"text":1012,"spans":1013,"direction":175},"Ja, de kaartenset is flexibel van opzet. Dankzij de duidelijke structuur kun je de kaarten perfect inzetten voor 1-op-1 coachingsgesprekken (zoals loopbaan- of persoonlijke ontwikkeling) en als interactieve tool tijdens teamsessies om de onderlinge cultuur, dynamiek of potentiële frictie bloot te leggen.",[],{"question":1015,"answer":1016},"Hoe dragen deze kaarten bij aan een gedragsanalyse of gedragsinterventie?",[1017],{"type":188,"text":1018,"spans":1019,"direction":175},"Binnen de gedragswetenschap vormen waarden de diepste laag van motivatie. Door de topwaarden van een specifieke doelgroep inzichtelijk te maken, weet je als gedragsveranderaar op welke psychologische motieven je moet inspelen in je gedragsstrategie om een interventie succesvol te laten aanslaan.",[],"faq$6e350567-4328-4d6e-9ebc-a84c83f26ba9","faq",{"variation":1023,"version":322,"items":1024,"primary":1025,"id":1039,"slice_type":1040,"slice_label":5},"withEmailAndPhone",[],{"image":1026,"title":1033,"text":1034,"email_button_text":1035,"email_button_email":1036,"phone_button_text":1037,"phone_button_phone":1038,"has_margin_bottom":32},{"dimensions":1027,"alt":5,"copyright":5,"url":1030,"id":1031,"edit":1032},{"width":1028,"height":1029},1000,760,"https://images.prismic.io/behavior-change-group/ad4Qd51ZCF7ETKpZ_wolkjedaan.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","ad4Qd51ZCF7ETKpZ",{"x":147,"y":147,"zoom":148,"background":149},"Vraag het Daan","Heb je hulp nodig met het gebruiken van de Waardenkaarten? Daan denkt graag met je mee. Neem contact op via onderstaande gegevens:","Mail Daan","daanvanvelsen@behaviorchange.group","Bel +31 24 20 22 452","+31 24 20 22 452","help$2d680577-d759-4d13-8130-2c4fe99dbe85","help",{"variation":1042,"version":322,"items":1043,"primary":1044,"id":1113,"slice_type":1114,"slice_label":5},"withLightBlueBackground",[],{"title":1045,"items":1052,"has_margin_bottom":32},[1046],{"type":168,"text":1047,"spans":1048,"direction":175},"Drie pijlers, één missie: zo helpen we je",[1049,1051],{"start":1050,"end":173,"type":174},29,{"start":1050,"end":173,"type":239},[1053,1070,1090],{"image":1054,"title":1059,"text":1065,"link":1066},{"dimensions":1055,"alt":5,"copyright":5,"url":1056,"id":1057,"edit":1058},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aC6_kydWJ-7kSa9D_2025BCGIllustraties-nieuwestijl--1-_Drietakken-Academy.png?auto=format,compress","aC6_kydWJ-7kSa9D",{"x":147,"y":147,"zoom":148,"background":149},[1060],{"type":876,"text":1061,"spans":1062,"direction":175},"We leiden op",[1063],{"start":1064,"end":236,"type":174},3,"In onze Academy maak je gedragsverandering eigen. We leiden professionals op tot scherpe denkers en vaardige doeners. Onze opleidingen en trainingen combineren wetenschap met praktijk zodat je meteen verschil maakt in je werk.",{"id":458,"type":197,"tags":1067,"lang":13,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":39,"url":463,"link_type":30,"key":1068,"isBroken":32,"text":1069},[],"e1af61c5-c1ff-434e-9602-b0c03758b957","Ga naar Academy",{"image":1071,"title":1076,"text":1081,"link":1082},{"dimensions":1072,"alt":5,"copyright":5,"url":1073,"id":1074,"edit":1075},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aEsSYLNJEFaPX6wX_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-gedragsexpertise-eigengedragsteamkopie.png?auto=format,compress","aEsSYLNJEFaPX6wX",{"x":147,"y":147,"zoom":148,"background":149},[1077],{"type":876,"text":1078,"spans":1079,"direction":175},"We adviseren",[1080],{"start":1064,"end":911,"type":174},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen. Vanuit de wetenschap, met oog voor jouw realiteit. Zodat verandering niet alleen bedacht wordt maar ook echt gebeurt.",{"id":1083,"type":197,"tags":1084,"lang":13,"slug":549,"first_publication_date":1085,"last_publication_date":1086,"uid":755,"url":1087,"link_type":30,"key":1088,"isBroken":32,"text":1089},"Z9vKABMAACkA847m",[],"2025-03-20T07:55:45+0000","2026-06-25T14:45:44+0000","/consultancy/","da2b3249-062c-47d8-bab2-2ed3fe02ce73","Ga naar Consultancy",{"image":1091,"title":1097,"text":1102,"link":1103},{"dimensions":1092,"alt":5,"copyright":5,"url":1094,"id":1095,"edit":1096},{"width":249,"height":1093},1242,"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":147,"y":147,"zoom":148,"background":149},[1098],{"type":876,"text":1099,"spans":1100,"direction":175},"We onderzoeken",[1101],{"start":1064,"end":237,"type":174},"Met ons onderzoek maken we gedrag zichtbaar en begrijpelijk. We leggen patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën. Geen dikke rapporten, maar duidelijke antwoorden waar je direct mee verder kunt.",{"id":1104,"type":197,"tags":1105,"lang":13,"slug":1106,"first_publication_date":1107,"last_publication_date":1108,"uid":1109,"url":1110,"link_type":30,"key":1111,"isBroken":32,"text":1112},"Z9vKHBMAACgA848d",[],"inzicht-is-altijd-de-eerste-stap","2025-03-20T07:56:14+0000","2026-07-06T11:31:36+0000","research","/research/","551499a8-89bc-492d-aad6-2cf16037c36b","Ga naar Research","help_columns$49d927bd-cb71-4c4e-acdc-f36ed77de1ea","help_columns","Krijg inzicht in de drijfveren van je cliënt, team of doelgroep. Deze 57 waardenkaarten zijn gebaseerd op het wereldwijd gevalideerde model van Schwartz.",{"dimensions":1117,"alt":1120,"copyright":5,"url":1121,"id":841,"edit":1122},{"width":1118,"height":1119},2400,1260,"Waardenkaarten","https://images.prismic.io/behavior-change-group/ah6GxweQX7-eWhxG_7RV08466.jpg?auto=format,compress&rect=0,426,6016,3158&w=2400&h=1260",{"x":147,"y":1123,"zoom":148,"background":149},426,[1125,1127],{"tag":1126},"index",{"tag":1128},"follow","2026-06-02","Tool",{"id":666,"type":633,"tags":1132,"lang":13,"slug":668,"first_publication_date":669,"last_publication_date":670,"uid":671,"url":672,"link_type":30,"key":1133,"isBroken":32},[],"af445c12-24f7-4cae-9320-886f8bff5f5e",{"id":1135,"type":1136,"tags":1137,"lang":13,"slug":1138,"first_publication_date":1139,"last_publication_date":1139,"uid":1138,"data":1140,"link_type":30,"key":1149,"isBroken":32},"ah6NyBEAACoAyBSw","author",[],"daan-van-velsen","2026-06-02T08:02:05+0000",{"description_text":1141,"full_name":1142,"image":1143},"Met Daan haal je creativiteit, scherpe analyses en aanstekelijke energie in huis. Zijn focus ligt op gedragsverandering binnen de thema's duurzaamheid en mobiliteit. Zo ontwikkelde hij effectieve interventies tegen zwerfafval in rivieren, en creatieve campagnes voor duurzaam vervoer. Als mentor bij de Postacademische Opleiding tot Gedragsveranderaar helpt hij cursisten om gedragskennis praktisch toe te passen, kritisch te kijken naar hun aanpak en die te versterken. Daan denkt actief mee en stelt scherpe vragen, zodat deelnemers het maximale uit hun leerproces halen.","Daan van Velsen",{"dimensions":1144,"alt":5,"copyright":5,"url":1146,"id":1147,"edit":1148},{"width":1145,"height":1145},600,"https://images.prismic.io/behavior-change-group/aK2WomGNHVfTOUCI_BCGportretshoot-4842copy.jpg?auto=format,compress&rect=0,0,5590,5590&w=600&h=600","aK2WomGNHVfTOUCI",{"x":147,"y":147,"zoom":148,"background":149},"d14458ac-5534-4691-b96e-62eef1e7d3f1",{"link_type":30},1783432200798]